"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market. In this issue we focus on : - 2011 Q1 Internet economic data in China - New players engaged in healthy food & beverage territory - Fenghuang and Yintai store develop strategic partnership - Lamborghini opened a flagship store on Taobao - Ctrip launches hotel group buying service - Can celebrity glamour attract consumers fro B2C platform? This report is issued by L'Atelier BNP Paribas www.atelier.net

1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
Report compiled by:
Emily ZHOU (Shanghai)
Market Research Analyst
Cecilia WU (Shanghai)
Market Research Analyst
May, 2011
 E-COMMERCE INSIDER
YOUR CHINA MONTHLY REPORT, BY L’ATELIER
In this issue
MARKET
NEW PLAYERS
STRATEGY
Disclaimer
The analysts mentioned above hereby certify that their
views about the companies discussed in this report are
accurately expressed and that they have not received
and will not receive direct or indirect compensation in
exchange for expressing specific recommendations or
views in this report.
The information and opinions in this report were
prepared by L’Atelier BNP Paribas, a wholly owned
company of BNP Paribas Group.
Usage of this document request license agreement.

2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
MAY, 2011
Index
Graph /Table Content Page
2010Q1-2011Q1 Market shares of niche industries in China internet economy 2
Performance comparisons among various online sectors in China for 2011Q1-2011Q2 2
2011Q1 Market shares of China e-Commerce 3
List of typcial online platforms engaged in heathy food & beverage territory 4
List of Department stores open online shopping malls 5
An overview of Lamgorghini flagship store on Taobao Mall 6
An overview of Ctrip hotel group buying page 7
Cross comparsion for travel sites offering group buying services 8
List and image of celebrity endorsements for various China online platforms 8,9
Quoted platform Page Quoted platform Page Quoted brand
Page
/enterprise
360buy.com 1 msegoucom 5
99Bill 1
58.com 8 Qihaocha.com 4
Alipay 1
7talks.com 4 Qunar.com 8
AUDI 6
blemall.com 5 rhspring.com 5
BMW 6
buy.grandocean.com 5 shop.ifeng.com 4
Chengdu Renhe Spring 5
ctrip.com 7,8 Sina.com 1
DCM 1
eLong.com 8 TaobaoMall.com 5,6
Geely 6
Ganji.com 9 teemall.com 5
Grand Ocean 5
goonow.com 5 Vancl.com 9
GuangzhouGrandbuy 5
Groupon.cn 9 Vipshop.com 1
H&C Auto 6
Haoxiangni.tmall.com 4 weibo.com 8,9
Hyundai 6
ifeng.com 4 Xiu.com 8
In Time/Yintai 5
igrandbuy.com 5 Yangege.taobao.com 4
Jumei.com 9 Yesmytea.com 4 Lamgorhini 5,6
lamborghinzm.tmall.com 5 Yesmywine.com 1 NISSAN 6
Lashou.com 9,10 yintai.com 5 Sequoia Capital 1
lhok.blemall.com 5 Youguo.com 4 Shanghai Friendship 5
Lvmama.com 8 zon100.com 5 Teemall 5
M18.com 1 Tencent's Tenpay 1
TOYOTA 6
VOLVO 6
Walmart 1
Wangfujing 5
Wuhan Zhongbai 5
Xian Mingsheng 5
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3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
MAY, 2011
Digital Strategy Advisory
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