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Le personal branding au service de la marque Digital indentities and the company’s brand
contact  L’Atelier :  [email_address] Étude réalisée par l'Ifop pour L’Atelier BNP Paribas  Échantillon : 995 personnes, représentatif de la population française âgée de 18 ans et plus.  La représentativité de l’échantillon a été assurée par la méthode des quotas (sexe, âge, profession de l’interviewé) après stratification par région et catégorie d’agglomération.  Mode de recueil : les interviews ont eu lieu par questionnaire auto-administré en ligne (CAWI - Computer Assisted Web Interviewing).  Dates de terrain : du 3 au 5 novembre 2010
53% & 30%
Où / Where ?
1/3 & 1/5
3i
82% & 65%
être vu – being visible
1/4
motivation / motto
non / no & aucun / none

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Le personal branding au service de la marque

  • 1. Le personal branding au service de la marque Digital indentities and the company’s brand
  • 2. contact L’Atelier : [email_address] Étude réalisée par l'Ifop pour L’Atelier BNP Paribas Échantillon : 995 personnes, représentatif de la population française âgée de 18 ans et plus. La représentativité de l’échantillon a été assurée par la méthode des quotas (sexe, âge, profession de l’interviewé) après stratification par région et catégorie d’agglomération. Mode de recueil : les interviews ont eu lieu par questionnaire auto-administré en ligne (CAWI - Computer Assisted Web Interviewing). Dates de terrain : du 3 au 5 novembre 2010
  • 6. 3i
  • 8. être vu – being visible
  • 9. 1/4
  • 11. non / no & aucun / none