I discuss what the target audience would be for our film.

1. Who would be the audience
for your media product?

2. A look at a similar product:
Attack The Block
 British, indie, comedy, action sci fi
 Core target audience is London youth (has a local appeal due to slang)
 Targeted secondarily at 15-34 men and women of all ages
 Film has a very niche appeal

3. Terminator
 American, indie, Action Sci fi movie
 Core target audience Sci fi fans
 Has broader appeal due to large emphasis on action
 Secondary target audiences include Men aged 18-35 and Action Fans

4. Retribution (our media product)
 National appeal through setting.
 Mass appeal to male audience appeal through action usage
 Core audience of Scifi or Action fans
 Secondary audience of males 15-35

5. Audience Profiles for consumers of my
media Product
Core Audience Secondary Audience
 15-24 Years old  15-35 years old
 Male  Male
 British  British
 Geeky  Laid back
 Sci Fi action fans  Broader taste in films (not too picky)
 Regular movie goer  Attends movies with friends