2. Unmet Need
• Sorority needs a more efficient way
to store recruitment information and
voting sheets.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
3. Social Group
• Sorority at Hofstra University:
• Delta Gamma
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
4. Extreme Users
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Vice-President
Membership: Kelsey Gundel
Direct of Recruitment Records:
Felicia Colavito
9. Ethnographic Research
Screenshot of multiple e-mails
regarding times/places of
recruitment events.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
12. Interview Excerpts
• “Sometimes I send an e-mail and get six
different responses”
• Felicia Colavito, Director of Recruitment Records
• “I really just need the organization because it
can get very confusing at times.”
• Felicia Colavito, Director of Recruitment Records
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
13. Interview Excerpts
• “We have to hand out voting sheets to every sister, go
through each potential new member’s picture & then
tally votes which ends up taking forever!
• Kelsey Gundel, Vice President: Membership
• “We have to count yes/no votes and then figure out
percentages. We then have to enter all the
information manually online and that takes a very long
time.”
• Kelsey Gundel, Vice President: Membership
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
14. Observations
• Recruitment crews don’t have a commonplace to
communicate and make sure tasks are
completed.
• Loose voting sheets are unorganized and a waste
of paper.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
15. Observations
• Sending multiple e-mails or texts regarding
recruitment times, locations and other
information gets confusing.
• Physically tallying votes is inefficient and can lead
to error.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
16. Draft Ideas
• Application would store recruitment information
times/places in one convenient place & would be
regularly updated.
• Application would give crews a place to delegate
and complete tasks.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
17. Draft Ideas
• Application would be accessible to each sister’s
smartphones/iPads so there could be quick and
efficient voting.
• Application would automatically count votes for
vice-president: membership & create percentages
that could be exported to either e-mail or Excel
spreadsheets.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
22. Ideation Session: Results
• Unmet Need: Better communication, more
organization and efficient voting.
• Who: Sororities or Fraternities
• Functionality: The application would store all
recruitment information in one place & be
accessible to all members.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
23. Application Research
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
60 Photos
• This will store images
of all potential new
members.
• Will allow quick and
easy voting.
24. Application Research
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Pixtant
• An application that
helps you receive
instant feedback on
any decision you are
trying to make.
• Automatically tallys
votes for you.
25. Wireframes
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Homepage
• Chapter newsfeed that
provides
announcements
starting with most
recent
• Bottom icons lead to
other sub-levels
26. Wireframes
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Crews
• Crew’s task list would
be listed and able to
get checked off when
completed
• Lower half of screen
would have a
discussion/message
board for crew if they
had any questions
27. Wireframes
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Statistics
• Organizes potential
new members by
picture and percent
ranking
• Numbers easily
exportable (to Excel or
e-mail) by bottom
right corner icon
28. User Scenario
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
• Taylor and Laura are
in charge of
recruitment for their
sorority
• Taylor is in charge of
delegating all
recruitment tasks
• Laura is her “right
hand” and assists
Taylor with whatever
she may need
29. User Scenario
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
• Laura is in charge of
contacting
recruitment crews
• She also must make
sure they successfully
finish their tasks and
show up to events on
time
• Sends multiple emails
30. User Scenario
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
• Taylor is in charge of
all recruitment
aspects, but one of
the most time
consuming is the
process of tallying
votes
• It’s inefficient and
time consuming
• A lot of room for
human error
31. User Scenario
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
• Introducing: Crewnect
• A new application that
allows Taylor to provide
her sorority with
current recruitment
information and
updates
• Clear and easy-to-use
newsfeed
32. User Scenario
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
• Crewnect allows
Laura to maintain her
crews’ to-do lists and
ensure everything is
getting done
• She is able to quickly
and easily add or edit
tasks
33. User Scenario
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
• Recruitment used to
be stressful and
unorganized
• Now Laura and
Taylor’s lives are
made easier with the
help of Crewnect
• Chapter members are
much happier with
the ease of
communication
37. Logo Development
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Words associated
with application:
• Communication
• Organization
• Recruitment
• Efficient
• Connected
39. Logo Development
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
First draft:
• The design being black
is very bland
• Blue font is too neutral
• Overall, the logo does
not stand out
40. Logo Development
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Second draft:
• The design is better
with color
• However, pink and
blue is too repetitive
