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Fabrizio Faraco Marketer
HRM Evolution, Vision| Knowledge | Action
HRM Evolution Vision| Knowledge | Action Milano, 19 Aprile 2013
Social Media
Quando gli ambienti
diventano
conversazioni
Fabrizio Faraco	
  
Fabrizio Faraco MarketerFabrizio Faraco Marketer
Quando gli ambienti diventano conversazioni
Fabrizio Faraco Marketer
Clay Shirky “Here Comes Everybody” (2008)
HRM Evolution Vision| Knowledge | Action |Milano, 19 Aprile 2013
3
Fabrizio Faraco Marketer
Cambia la società
HRM Evolution Vision| Knowledge | Action |Milano, 19 Aprile 2013
4
Fabrizio Faraco Marketer
Cambia il paradigma
Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action |
5
Fabrizio Faraco Marketer
Come ci siamo arrivati
Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action |
6
Fabrizio Faraco Marketer
Cambia il marketing
Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action |
7
Fabrizio Faraco Marketer
Branding
Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action |
8
Fabrizio Faraco Marketer
Costruire la fiducia
Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action |
9
Fabrizio Faraco Marketer
Raccontare
Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action |
10
Fabrizio Faraco Marketer
Cosa raccontare
Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action |
11
Fabrizio Faraco Marketer
Come scrivere storie
Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action |
12
Argomenti e temi Canali
Frequenza Curation
Ciò di cui
parlano le
tue storie
Ciò che
Interessa
alla tua
audience
DOVE
DEVI
ESSERE
Fabrizio Faraco Marketer
I contenuti costano
Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action |
13
Fabrizio Faraco Marketer
Personale
“Il Brand è un insieme di percezioni nella mente dei consumatori” (Bates)
Vedi l’originale
HRM Evolution Vision| Knowledge | Action |Milano, 19 Aprile 2013
14
Fabrizio Faraco Marketer
B2B
Ognuno nell’organizzazione è un cantastorie
IRIDIUM Corp
HRM Evolution Vision| Knowledge | Action |Milano, 19 Aprile 2013
15
Fabrizio Faraco Marketer
B2C
Il mio cliente è un cantastorie
Hotel Cernia
HRM Evolution Vision| Knowledge | Action |Milano, 19 Aprile 2013
16
Fabrizio Faraco Marketer
Sociale
I danni dei
droni sui
bambini
Vedi l’animazione
HRM Evolution Vision| Knowledge | Action |Milano, 19 Aprile 2013
17
Fabrizio Faraco Marketer
In azione
Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action |
18
Fabrizio Faraco Marketer
Credits
  Foto
  Mario Busini, "Conversazione", 1932 in http://xoomer.virgilio.it/vascello/opinioni.htm
  Here comes everybody by RachelC in http://www.flickr.com/photos/rachelc/2345424632/
  Zoom Infrastructure by =czavelle in http://czavelle.deviantart.com/art/Zoom-Infrastructure-55314011
  Social media – brengt de toekomst meer? By Vanessa Uhlir in
http://vanessauhlir.wordpress.com/2011/10/23/social-media-brengt-de-toekomst-meer/
  E v e r y o n e ' s c o n n e c t e d b y U n l i s t e d S i g h t i n g s i n
http://www.flickr.com/photos/unlistedsightings/2051346389/
  Last Conversation Piece by cliff1066™ in http://www.flickr.com/photos/nostri-imago/2866399803/
  Forrester Research report in http://mashable.com/2013/03/21/70-percent-brand-recommendations-friends/
  Storytelling, Concord Library, by Local Studies NSW in
http://www.flickr.com/photos/local_studies_nsw/6518792855/
  Community by Nooku in http://www.flickr.com/photos/nooku/5170154324/
  The social economy by McKinsey Global Institute in
http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
  Glass creativity by LaurMG in Wikimedia Commons
http://commons.wikimedia.org/wiki/File:Glass_creativity_finalrevis.jpg
Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action |
19
Fabrizio Faraco Marketer
HRM Evolution Vision| Knowledge | Action |
Fabrizio Faraco
quest' opera (per le parti non coperte da copyright identificate dalla citazione della fonte) è distribuita con 
licenza creative commons attribuzione 3.0 unported.
«People are a lot more interested in what they're
interested in, as opposed to what their physical
neighbors are doing.
The real kings of media will be local in a totally different
sense. They will be the narrators and arbiters of interest
for groups that actually have aligned interests»
(Seth Godin)
Milano, 19 Aprile 2013
20

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Knowledge Sharing 2.0 - Quando gli ambienti diventano conversazioni Fabrizio Faraco, ETAss Workshop

  • 1. Fabrizio Faraco Marketer HRM Evolution, Vision| Knowledge | Action HRM Evolution Vision| Knowledge | Action Milano, 19 Aprile 2013 Social Media Quando gli ambienti diventano conversazioni Fabrizio Faraco  
  • 2. Fabrizio Faraco MarketerFabrizio Faraco Marketer Quando gli ambienti diventano conversazioni
  • 3. Fabrizio Faraco Marketer Clay Shirky “Here Comes Everybody” (2008) HRM Evolution Vision| Knowledge | Action |Milano, 19 Aprile 2013 3
  • 4. Fabrizio Faraco Marketer Cambia la società HRM Evolution Vision| Knowledge | Action |Milano, 19 Aprile 2013 4
  • 5. Fabrizio Faraco Marketer Cambia il paradigma Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action | 5
  • 6. Fabrizio Faraco Marketer Come ci siamo arrivati Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action | 6
  • 7. Fabrizio Faraco Marketer Cambia il marketing Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action | 7
  • 8. Fabrizio Faraco Marketer Branding Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action | 8
  • 9. Fabrizio Faraco Marketer Costruire la fiducia Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action | 9
  • 10. Fabrizio Faraco Marketer Raccontare Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action | 10
  • 11. Fabrizio Faraco Marketer Cosa raccontare Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action | 11
  • 12. Fabrizio Faraco Marketer Come scrivere storie Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action | 12 Argomenti e temi Canali Frequenza Curation Ciò di cui parlano le tue storie Ciò che Interessa alla tua audience DOVE DEVI ESSERE
  • 13. Fabrizio Faraco Marketer I contenuti costano Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action | 13
  • 14. Fabrizio Faraco Marketer Personale “Il Brand è un insieme di percezioni nella mente dei consumatori” (Bates) Vedi l’originale HRM Evolution Vision| Knowledge | Action |Milano, 19 Aprile 2013 14
  • 15. Fabrizio Faraco Marketer B2B Ognuno nell’organizzazione è un cantastorie IRIDIUM Corp HRM Evolution Vision| Knowledge | Action |Milano, 19 Aprile 2013 15
  • 16. Fabrizio Faraco Marketer B2C Il mio cliente è un cantastorie Hotel Cernia HRM Evolution Vision| Knowledge | Action |Milano, 19 Aprile 2013 16
  • 17. Fabrizio Faraco Marketer Sociale I danni dei droni sui bambini Vedi l’animazione HRM Evolution Vision| Knowledge | Action |Milano, 19 Aprile 2013 17
  • 18. Fabrizio Faraco Marketer In azione Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action | 18
  • 19. Fabrizio Faraco Marketer Credits   Foto   Mario Busini, "Conversazione", 1932 in http://xoomer.virgilio.it/vascello/opinioni.htm   Here comes everybody by RachelC in http://www.flickr.com/photos/rachelc/2345424632/   Zoom Infrastructure by =czavelle in http://czavelle.deviantart.com/art/Zoom-Infrastructure-55314011   Social media – brengt de toekomst meer? By Vanessa Uhlir in http://vanessauhlir.wordpress.com/2011/10/23/social-media-brengt-de-toekomst-meer/   E v e r y o n e ' s c o n n e c t e d b y U n l i s t e d S i g h t i n g s i n http://www.flickr.com/photos/unlistedsightings/2051346389/   Last Conversation Piece by cliff1066™ in http://www.flickr.com/photos/nostri-imago/2866399803/   Forrester Research report in http://mashable.com/2013/03/21/70-percent-brand-recommendations-friends/   Storytelling, Concord Library, by Local Studies NSW in http://www.flickr.com/photos/local_studies_nsw/6518792855/   Community by Nooku in http://www.flickr.com/photos/nooku/5170154324/   The social economy by McKinsey Global Institute in http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy   Glass creativity by LaurMG in Wikimedia Commons http://commons.wikimedia.org/wiki/File:Glass_creativity_finalrevis.jpg Milano, 19 Aprile 2013 HRM Evolution Vision| Knowledge | Action | 19
  • 20. Fabrizio Faraco Marketer HRM Evolution Vision| Knowledge | Action | Fabrizio Faraco quest' opera (per le parti non coperte da copyright identificate dalla citazione della fonte) è distribuita con  licenza creative commons attribuzione 3.0 unported. «People are a lot more interested in what they're interested in, as opposed to what their physical neighbors are doing. The real kings of media will be local in a totally different sense. They will be the narrators and arbiters of interest for groups that actually have aligned interests» (Seth Godin) Milano, 19 Aprile 2013 20