A Flashback from 2004, Laura Burk (AKA Laura Harriger) was working for The Business Card Exchange as Director of Operations. The Business Card Exchange is now closed.
2. What We Do
Business Card Billboards/Literature Racks
Networking
The Exchanger
Exchangeyourcard.com
You give us 500 business cards and we do the rest!
3. Here’s How it Works
We place your
business cards and
brochures in high
traffic areas where
prospective
customers need to
wait a minimum of
5 or 10 minutes Natura Coffee & Tea
University Blvd.
4. The Business Card Exchange
Custom Billboards
YOUR
BUSINESS CARD
OR
LITERATURE
CAN BE
HERE
6. Location Growth Analysis
Nine Month View
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5
10
15
20
25
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Jun-03
Jul-03
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Sep-03
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Jan-04
#ofLocations
University UCF Central Orlando NE Orlando West Orlando 50 East Orlando
May 2003 to January 2004,
22 new
East Orlando Locations!
7. What Sets Us Apart
Exclusivity
Lock out the Competition
One business type per location
“Corner the Market”
Our relationship counts
Banks, golf clubs, high-end businesses
Professional Presence
Take the headache away from the business owner
No ugly flyers; no counter space wasted on material not
pertaining to their business; your printed advertising dollars
end up in the TRASH!
Clean, professional boards attract clientele
Cards maintained weekly
Working for you 24x7 (NO COFFEE BREAKS!)
8. An Affordable – Effective
Advertising Media
Networking behind the scenes
We discover key contacts for clients
We “Plug” people into each other
More Exposure via 3 additional services
Website links
Face2Face “Meet & Greet”Events
Client exclusive newsletter featuring your
article or advertisement
9. Let Us Read Your Card…
I see a logo that
is bold and
clean-cut…
I see good use
of both sides of
your business
card
10. It’s All in the “Cards”…
A professional look and logo
for your business card will
ensure your SUCCESS!
12. BCE - CopyMax Relationship
Offer a special service or discount with
a pink/blue slip behind your business
card
13. 79% of all Orlando uses discount
cards
8 out of 10 East Orlando area adults who use
coupons clip them from newspapers (77%)
Newspapers account for 55% of all coupons
redeemed in the U.S.
Among those who’ve used coupons more than
12 times in the past 3 months, 92% were
newspaper coupon clippers
75% of adults save coupons for things other
than groceries
65% of East Orlando area adults who use
coupons use them at least twice a month
14. Networking
East Orlando Chamber of
Commerce (BOARD Director)
King’s Pointe
Architectural Review
Committee
Neighborhood Committee
Eastwood Neighborhood
Committee
Good Shepherd Catholic
Church
Building Committee
Chairperson
Men’s Club
Greater Orlando Business
Network (GOBN)
YMCA
Previous Youth Soccer Coach
Commissioner
Sports Advisory Council
Business Assistance Team
Connections Leads Group
WESA Youth Athletics League
Business Growth Alliance
eWomen Network
So Social
15. East Orlando Chamber
Tony Furnari, elected to
the Board,January 2004!
A well-deserved “congratulations” from
East Orlando Chamber President
Jennifer Thompson
16. Networker of the YEAR!
Tony received this award at the Raptor’s Holiday party. 12-03
Research Park Leads Group
17. Face2Face
Events
Our first
Face2Face
event was a
hit!
Exclusive
event for
our clients
only.
Clients are
invited to
host the
event or
share with
everyone
their
profession
or service.
Photography by Jonathan Jowers
18. Face 2 Face Event
SunTrust Bank – Shoppes of Eastwood, Orlando
Photography by Jonathan Jowers
19. Face 2 Face Event
Cascades Florist – Waterford Lakes Shopping Center
Flute/Harp Duo
provided by
Elysée Music
Photography by Jonathan Jowers
20. Face 2 Face Event
Cascades Florist – Waterford Lakes Shopping Center
Traditional End-of-Event Drawing for Gifts/Prizes!
Food/Beverages provided by Old
Vines Wine, California Pizza Kitchen
21. “Our next networking event is being held at Cascades
Florist…” – Laura, BCE
Example of Networking Chain
of Reaction
“Oohh, that’s probably going to be a good wedding
crowd.. Do you think they’d like to have live, classical
entertainment to set the mood for their guests?” –
Alexia, Elysée Music
22. Networking Chain Reaction
“Honey, can’t you just imagine that
Flute/Harp Duo at our wedding? Let’s go get
her card!” – Dana to fiancé, Adam Spencer
Win-win for everyone – elegant atmosphere for Cascades big event,
business for Elysée Music!
23. The Business Card Exchange has
recently been told that
“We create value in the
community by leveraging the
James Spaeth, Associate
POWER of networking.”
24. The Exchanger
Clients are invited to be a featured
business or submit an advertisement
Distributed to all our clients every
month
Keeps you informed of local events and
meetings
Marketing tips and ideas
25.
26. ExchangeYourCard.com
Link from our website to yours
If you don’t have a website we can
Link your e-mail
OR
Create a splash page
OR
Company Logo on our home page
Visit BCE Website
27.
28. Additional Services
Photography – Head Shots
Brochure Layout
Exclusive Banner Advertising with
Orlando Metro Gymnastics Training
Facilities
Computer Training
Imprinted Products & Logo Wear
29. Photography
Head Shots, Locations, Special Event
Coverage
Brochures
Business cards
Advertising media
31. Banner Advertising
Exclusive Banner
Advertising with
Orlando Metro
Gymnastics Training
Facilities
4 foot by 2 foot banner
4 foot by 4 foot banner
33. Computer Training
Certified Master Trainer
Microsoft Office
MS Word
MS Powerpoint
MS Excel
MS Access
MS Publisher
Web Design & Development
35. Are you looking for a
fundraiser with a 50%
return?
The Business Card Exchange gives back to the Community!
36. Fund Raiser Programs
A board is placed at your location
Exclusively for parents/members of your
organization
Create community involvement
Support local business owners
50% donated to your organization
One-on-one meeting prior to board placement
Provides additional exposure via unique
advertising services
37. As a client you will receive:
Website link
Website
E-mail address or splash page
Company logo on our home page (additional)
Newsletter
Featuring your business through
An interview
OR
An article submitted by you
Business advertisement (additional)
Face2Face
Exclusive client meet and greet events
Host or simply attend!
38. Advertising Comparison Chart
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
East Orlando Sun
Sprint Yellow Pages (50% disc. Incl.)
Orlando Sentinel
America’s Favorite Coupon Book
Orlando Kid's Directory
Our Town
The Business Card Exchange (per location)*
1 month 6 months 12 months
* Savings of up to 52% are available for multiple locations
** 5% annual contract discount is included
The advertisement would be the same size of a business card
For one year of advertising,
BCE is 88% less expensive than Sprint Yellow Pages
39. Just remember this simple statement
when looking at your advertising and
marketing budget:
“Our Business is to
Increase Your Business.”
The Business Card Exchange Motto is:
40. 12472 Lake Underhill Road #242 Orlando, FL 32828
407-963-9906 / 321-299-2063
fax: 321-281-3046
www.ExchangeYourCard.com
info@exchangeyourcard.com
Tony Furnari Laura Harriger