Create names and categories that your customers will understand to improve your website.

1. The

2.
Fruitiest

3.
Fruit
@lauracreekmore
#bcn12names
Wednesday, March 13, 13

4. http://www.flickr.com/photos/northcharleston/
Wednesday, March 13, 13

5. http://www.flickr.com/photos/pdenker/
Wednesday, March 13, 13

6. http://www.flickr.com/photos/34352063@N05/
Wednesday, March 13, 13

7. Wednesday, March 13, 13

8. 1,000,000+
Wednesday, March 13, 13

9. “No one will miss you.”
#bcn12names
Wednesday, March 13, 13

10. “No one will miss you.”
“Thanks a LOT, Mom!”
#bcn12names
Wednesday, March 13, 13

11. Wednesday, March 13, 13

12. Wednesday, March 13, 13

13. Bread
Jelly
Wednesday, March 13, 13

14. Wednesday, March 13, 13

15. Salad
dressing
Pancake
syrup
Wednesday, March 13, 13

16. Wednesday, March 13, 13

17. Pancake
syrup
Wednesday, March 13, 13

18. Pickles?!
Pancake
syrup
Wednesday, March 13, 13

19. Wednesday, March 13, 13

20. Wednesday, March 13, 13

21. Wednesday, March 13, 13

22. http://www.flickr.com/photos/satemkemet/
Wednesday, March 13, 13

23. Prototype theory
Basic level categories
#bcn12names
Wednesday, March 13, 13

24. http://www.flickr.com/photos/telemax/
Wednesday, March 13, 13

25. Peanut butter
Wednesday, March 13, 13

26. Peanut butter
Soy nuts
Edamame
Carob chips
Beans
Peas
Wednesday, March 13, 13

27. Peanut butter
Soy nuts • Almond
Edamame butter
Carob chips
Beans
Peas
Wednesday, March 13, 13

28. Peanut butter
Soy nuts • Almond
Edamame butter
Carob chips • Jelly
Beans
Peas
Wednesday, March 13, 13

29. Peanut butter
Soy nuts • Almond
Edamame butter
Carob chips • Jelly
Beans • Bread
Peas
Wednesday, March 13, 13

30. Peanut butter
Soy nuts • Almond
Edamame butter
Carob chips • Jelly
Beans • Bread
Peas
Rule=Legumes
Wednesday, March 13, 13

31. Peanut butter
Wednesday, March 13, 13

32. Peanut butter
Box=Sandwich items
Wednesday, March 13, 13

33. Peanut butter
Jelly and bread
Almond butter
Lettuce
Sliced meat
Pimento cheese
Box=Sandwich items
Wednesday, March 13, 13

34. Peanut butter
Jelly and bread
Almond butter
Lettuce Pickles!
Sliced meat
Pimento cheese
Box=Sandwich items
Wednesday, March 13, 13

35. Fuzzy Sets
#bcn12names
Wednesday, March 13, 13

36. Prototype theory
#bcn12names
Wednesday, March 13, 13

37. The

38. Fruitiest

39. Fruit
Apple Kiwi Pear
Banana Lemon Pineapple
Blueberry Lime Plum
Blackberry Mango Raspberry
Fig Orange Starfruit
Grape Papaya Strawberry
Grapefruit Peach Tomato
Wednesday, March 13, 13

40. http://www.flickr.com/photos/wjlonien/
Wednesday, March 13, 13

41. http://www.flickr.com/photos/haldanemartin/
Wednesday, March 13, 13

42. http://www.flickr.com/photos/jdhancock/
Wednesday, March 13, 13

43. http://www.flickr.com/photos/jdhancock/
Wednesday, March 13, 13

44. http://www.flickr.com/photos/philou46/
Wednesday, March 13, 13

45. Find your prototypes
Determine basic level categories
Use your customers’ language
#bcn12names
Wednesday, March 13, 13

46. #bcn12names
Wednesday, March 13, 13

47. #bcn12names
Wednesday, March 13, 13

48. #bcn12names
Wednesday, March 13, 13

49. Find your prototypes
Determine basic level categories
Use your customers’ language
#bcn12names
Wednesday, March 13, 13

50. Content Strategy 101 on 11/13
Sign up at
http://creekcontent.com
$25 off with code: barcamp
Wednesday, March 13, 13

51. Laura Creekmore
http://creekcontent.com
laura@creekcontent.com
@lauracreekmore
#bcn12names
Wednesday, March 13, 13