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Laura Dantonio's UX Portfolio

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Laura Dantonio's UX Portfolio

  1. 1. Welcome.<br />Laura DantonioUser Experience Portfolio<br />laura.dantonio.09@gmail.com <br />+44 07963975967<br />
  2. 2. 2<br />Hello, my name is Laura.<br /><ul><li>I am a freelance User Experience Consultant, Interaction Designer, and Information Architect.
  3. 3. I help my clients create memorable user experiences and be more profitable.
  4. 4. I am active in the UX Community; I am a member of UPA and ACM.
  5. 5. I have also organised Twitter meetups in London: Aperitweet.</li></ul>Laura Dantonio - UX Portfolio 2011<br />
  6. 6. 3<br />Visual CV: Where I have been<br />Laura Dantonio - UX Portfolio 2011<br />Highlights of my work experience and education in the last ten years<br />
  7. 7. The UX Process<br />4<br /><ul><li>Helps me think of users when designing products;
  8. 8. Assists me to get the design right and save time and money;
  9. 9. Supports team cohesion as it is an iterative process.</li></ul>Laura Dantonio - UX Portfolio 2011<br />
  10. 10. Selected Projects<br />Five projects to show the quality and variety of my deliverables:<br /> POST OFFICE TRAVEL MONEY<br /> Online foreign currency order process.<br /> UNILEVER <br /> Online web strategy for promoting Cif’s cleaning<br /> products in Europe.<br /> STAR ALLIANCE <br /> Flight Status iPhone Application.<br /> BBCR&D<br /> Complete redesign of BBC R&D.<br /> HANSARD SOCIETY<br /> Mock Election website for teachers and students. <br />5<br />Others notable clients:<br /><ul><li> AVIVA
  11. 11. BSKYB
  12. 12. ZURICH
  13. 13. E-SKILLS
  14. 14. TFL
  15. 15. V&A
  16. 16. OLYMPICS 2012
  17. 17. MITSUBISHI
  18. 18. CAPPELLINI
  19. 19. COLORADO FILM</li></ul>Laura Dantonio - UX Portfolio 2011<br />
  20. 20. POST OFFICE | Expert Review & Usability Testing | 2011<br />BRIEF<br /><ul><li>Post Office needed suggestions on how to improve the online ordering process of buying foreign currency.</li></ul>WHAT I DID<br /><ul><li>Planned and moderated user testing sessions and expert reviews;
  21. 21. Presented findings to the client and written report.</li></ul>Deliverables:<br /><ul><li>User Testing Script
  22. 22. Expert Review
  23. 23. Client Presentation
  24. 24. Written Report</li></ul>6<br />Laura Dantonio - UX Portfolio 2011<br />[1of 3] <br />
  25. 25. POST OFFICE | Competitive Expert Review <br /><ul><li>Created ad-hoc heuristics to test the Post Office’s ordering process;
  26. 26. Compared the Post Office’s ordering process with their competitors;
  27. 27. Delivered a written report and presented findings to the client.</li></ul>7<br />Laura Dantonio - UX Portfolio 2011<br />[2 of 3] <br />
  28. 28. POST OFFICE | Usability Testing <br /><ul><li>Prepared user testing scripts;
  29. 29. Moderated eight usability testing sessions;
  30. 30. Reported and presented findings to the client.</li></ul>8<br />Laura Dantonio - UX Portfolio 2011<br />[3 of 3] <br />
  31. 31. UNILEVER | New Website Concept | 2011 <br />[1of 5] <br />BRIEF<br /><ul><li>Unilever wanted to promote Cif’s products online by creating a community around their products.</li></ul>WHAT I DID<br /><ul><li>Worked as a Sole Uxer in London and coordinated with the team in New York.
  32. 32. Traveled and presented findings to the client in Milan.</li></ul>Deliverables:<br /><ul><li> Brainstorming Workshop
  33. 33. Personas
  34. 34. User Journeys
  35. 35. Feature List
  36. 36. Wireframes
  37. 37. Client Presentation</li></ul>High fidelity wireframe<br />9<br />Laura Dantonio - UX Portfolio 2011<br />
  38. 38. UNILEVER | Collaborative Brainstorming Workshop<br />Brainstorming user flows and wireframes on whiteboard with the team.<br />10<br />Laura Dantonio - UX Portfolio 2011<br />[2 of 5] <br />
  39. 39. UNILEVER | Persona<br />11<br />Laura Dantonio - UX Portfolio 2011<br />[3 of 5] <br />Simplified the persona for the client’s presentation using the qualitative and quantitative market researchers created by the planner.<br />
  40. 40. UNILEVER | Scenario<br />12<br />Laura Dantonio - UX Portfolio 2011<br />[4 of 5] <br />Developed <br />a visual representation <br />of scenarios in order to assist the client understand the UX process.<br />
  41. 41. UNILEVER | Feature List <br /> Produced a feature list to prioritise development<br />13<br />Laura Dantonio - UX Portfolio 2011<br />[5 of 5] <br />
  42. 42. STAR ALLIANCE | iPhone App | 2010 <br />[1 of 2] <br />BRIEF<br /><ul><li>The client wanted to finalise the UX of the flight status mobile application for development.</li></ul>WHAT I DID<br /><ul><li>Optimised and specified the mobile UX of Star Alliance’s app;
  43. 43. Presented the results via a document of 100+ pages.</li></ul>Deliverables:<br /><ul><li>Functional Specification
  44. 44. Flow Diagram
  45. 45. Mobile UX</li></ul>Mock up example<br />Flow Diagram<br />14<br />Laura Dantonio - UX Portfolio 2011<br />
  46. 46. STAR ALLIANCE | iPhone App | 2010 <br />Created a functional specification document in two weeks which included:<br /><ul><li>gesture behaviors errors handling;
  47. 47. screens descriptions
  48. 48. actions and elements of each screen.</li></ul>15<br />Laura Dantonio - UX Portfolio 2011<br />[2 of 2] <br />
  49. 49. BBC R&D | 2009<br />[1 of 4] <br />Mock up example<br />BRIEF<br /><ul><li>BBC required the content of their website to be re-organised and a distinct look and feel for their service to be developed.
  50. 50. The site needed to be an easily navigable repository for thousands of documents, brochures and white papers from the last 50 years.</li></ul>WHAT I DID <br /><ul><li>Led the redesign of the site, as part of BBC’s developers, editorial team, visual designers and producers.</li></ul>Deliverables:<br /><ul><li>Personas
  51. 51. User Journeys
  52. 52. Site Map
  53. 53. Wireframes
  54. 54. UX Guidelines</li></ul>16<br />Laura Dantonio - UX Portfolio 2011<br />
  55. 55. BBC R&D | Personas & Scenarios<br />Develop six personas & scenarios based on client research.<br />17<br />Laura Dantonio - UX Portfolio 2011<br />[2 of 4] <br />
  56. 56. BBC R&D | Site Map<br />[3 of 4] <br /><ul><li> Created a site map which presented how the website’s contents were linked;
  57. 57. Used different colours, as well as content and pages needed in order to illustrate a visual representation.</li></ul>18<br />Laura Dantonio - UX Portfolio 2011<br />
  58. 58. BBC R&D | Annotated Wireframe<br />[4 of 4] <br />Annotated the wireframe using BBC’s grid and components.<br />19<br />Laura Dantonio - UX Portfolio 2011<br />
  59. 59. HANSARD SOCIETY | Mock Election Website | 2009<br />[1 of 3] <br />AIM<br /><ul><li>Mock Election enables teachers to manage students’ mock elections;
  60. 60. Hansard allows teachers to coordinate with the teacher’s community which is spread across four UK nations.</li></ul>WHAT I DID <br /><ul><li>Led the UX process, support visual design and development
  61. 61. Wrote the winning proposal for the pitch.</li></ul>Deliverables:<br /><ul><li> Proposal
  62. 62. User Flow
  63. 63. Wireframes </li></ul>Wireframe of the homepage<br />20<br />Laura Dantonio - UX Portfolio 2011<br />
  64. 64. HANSARD SOCIETY <br />[2 of 3] <br />The challenge was to create a site suitable for teachers and students, while providing back-end support for Hansard Society, as well as visualise election results on map and planning quizzes and games. <br />Election results on map<br />Game and quizzes <br />21<br />Laura Dantonio - UX Portfolio 2011<br />
  65. 65. HANSARD SOCIETY <br />Created a User Flow diagram for the proposal document to demonstrate the election process.<br />22<br />Laura Dantonio - UX Portfolio 2011<br />[3 of 3] <br />
  66. 66. 23<br />What people think of me<br />Laura Dantonio - UX Portfolio 2011<br />Laura brought a great deal of creativity and imagination to the development of the site architecture which was underpinned by a strong understanding of the target audience and a brilliant eye for detail.<br />Greg Welsh - Project Manager at E-skills <br />Laura is an experienced and thoughtful Information Architect with a fine attention to detail. She works well as part of a team and delivers work to a high standard.<br />Simon Kisner - Senior Producer at Milo Creative<br />Laura is a focused, hard-working and knowledgeable information architect who demonstrated a strong understanding of user needs and business objectives in what was a complex and functional project. <br />Giles Rollerstone - Head of UX at Brand Advocate<br />.<br />
  67. 67. Thanks!<br />Drop me an email laura.dantonio.09@gmail.com<br />or call me +44 07963975967 <br />to discuss your project or my portfolio in more detail. <br />