The importance of images in content marketing on social media.

1. IMAGE IS EVERYTHING
Great Images are Just as Important as Awesome Content
when Marketing on Social Media
Laura M. Donovan
The Word Pro, Inc.

2. It is human
nature to
gravitate
towards
images

3. Images grab
attention in a
sea of visuals
– then once
you have the
audience’s
attention you
can convey
your message

4. Images also
add to SEO
(Search
Engine
Optimization)
– When using
in a blog post,
tag the
photos for
optimization

5. Images
improve
muscle
memory.
People
remember a
great photo.
Make your
business
memorable
with images.

6. Images
promote
sharing.
When your
content is
shared your
business is
shared –
getting your
message and
out even
further and
increasing
your visibility.

7. A great image
will increase
Likes &
Comments on
the update,
increasing
visibility and
the potential
to be seen by
a larger
audience.

8. An attention
grabbing
image linked
to your
website will
drive traffic to
your site.

9. It doesn’t
always have
to be about
your
business.

10. It doesn’t
always have
to be serious.

11. As long as it
is something
people will
take notice of
it is worth
posting.

12. Photos of
your Fans or
Employees
make it
personal and
grab
attention,
people love to
see
themselves
featured.

13. Don’t forget
about your
Business
Page
Cover/Header
Photo. Once
you get them
to the Page –
Keep them
there with an
appealing
image.

15. Photo Resources:
• Free Digital Photos
• Getty Images
• Pagemodo
• Open Clip Art
• And more….Google it!

16. Laura M. Donovan
The Word Pro, Inc.
(800) 354-8045
LauraD@TheWordPro.com Presentation: ©©The Word Pro 2015
Image: http://www.freedigitalphotos.net