Social Media and Business Intelligence converge to yield an amazingly rich content source for driving all types of business, not just media companies. The key is to understand your web traffic and how to report using tools to do so without causing major headaches or heavy analytical lifting.
Similar to Social Intelligence by Bill Baker, CTO, Visible Technologies (former GM of Microsoft Business Intelligence and Data Management Organizations)
Similar to Social Intelligence by Bill Baker, CTO, Visible Technologies (former GM of Microsoft Business Intelligence and Data Management Organizations) (20)
5. Customer Intimacy circa 2005 Unilever employee Mike Fortner emailed Dan to suggest ways for Dan to find store locations and sent him a case of the product. Dan blogged about it and became a brand advocate.
6. Is There Anybody Out There? http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
7. Consumer Generated Content Worldwide users of consumer-generated content (millions) 2006 2007 2008 2009 2010 2011 NOTE: includes video, audio, photo sharing, Blogs, Wikis, Podcasts and online bulletin boards Source: eMarketer, June 2007 128.0 147.5 169.7 195.7 225.8 253.6
8. Size of the Blogosphere Source: Technorati State of the Blogosphere / 2008
14. Is There Any Volume? Two days volume, selected accounts Account New content Airline 122 An automotive feature 2 An industry event 211 Bank 550 Beer 92 Cell phone carrier 721 Cell phone manufacturer 290 Cell phone manufacturer 6190 Cosmetics 105 CPG 565 CPG 225 CPG 988 CPG 193 CPG 154 Department store campaign 6289 Drug manufacturer 1280 Future site for a car brand 911 Hotel chain 141 Industry analyst firm 245 Investment firm 49 Mobile communications 2724 Music retailer 344 Network equipment 231 New enterprise computing feature 624 New home entertainment technology 2414 PC Brand 387 PC Manufacturer 1155 Popular car brand 428 Popular car brand 380 Retailer 133 Specialty software 353 Tires 103
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16. Relevance Pipeline Social Media KPIs and Visualizations Broad collection from Social & Mainstream Media sources Including comments and threads