Get tips and tricks and best practices for how you can write, publish and market your book. Hosted by Laura Lowell, founder of the Amazon best selling 42Rules book series.

1. PUBLISH YOUR BOOK
IN 2013:
THE NEW RULES OF
PUBLISHING MAKE IT EASY!
 Laura Lowell
 President, Impact Marketing Group
 Founder, Executive Editor, 42Rules™
 www.lauralowell.com

2. What You Need To Know
 The rules have changed....but the process hasn’t.
 You have more power than you think.
 Writing your book is actually the easy part.
 Publishers don’t sell books...authors do.
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3. The Process
Write Publish Market
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5. “Writing” Your Book
• Find a partner(s)
• Crowd source
• Record and transcribe
• Get a ghostwriter
• Blog to book
• Ask a question
• Interviews
• Existing materials
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6. Some examples
Partners Contributed
Interviews
Crowd Source
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7. You CAN tell a book by its TITLE
 Define your topic: Describe your topic in 3-5 words.
 Know the space: Evaluate keywords and competition
 Google Keyword tool
 Quantcast, Compete
 Be creative: “POP” by Sam Horn
 Remember the Sub-Title: Explain what’s in it for the reader
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8. 5 Steps to Writing a Book...really fast!
1. Do your research – and then stop (until after your peer review)
2. Create an outline – and know it will change (and change, and change)
3. Write – don’t edit (that’s what editors are for)
4. Ask for Peer Reviews – and use their input (better to know now)
5. Revise and Finalize - everyone will have on opinion (only yours counts)
Remember...it’s better to be done than perfect.
There’s no such thing anyway
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10. The New Publishing Landscape
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11. The Publishing Landscape
Independent
Traditional Do-It-Yourself
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12. Your Publishing Options
Traditional Independent Self
Access Agent Direct n/a
Expertise Print & Disti POD, E-books, Disti n/a
Lead Time 18-24 months 3-6 months 6-12 months
Copyrights Negotiated Yours Yours
Royalties <15% (-agent fees) ~ 25% 100%
Distribution Broad Broad Narrow
Marketing Brand Infrastructure Do It Yourself
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14. How do you market your book...
before it is even published!
• “How are you?”
• Email signature
• Online profiles
• Bios, introductions
This is
• Website
YOUR
• Customer outreach
book
• Content interviews
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15. How do you market your book?
Good Better Best
• Amazon.com • Good +... • Better +...
• Author Central • Book page on your site • Amazon Launch
• Online profiles • Promote in newsletter • Social media
• Email signature • Book giveaways campaigns (Like,
• Direct mail to prospects • Register for sample Share, Refer)
• Book reviews chapters • Book signings/tour
• Social media presence • Webcasts/podcasts • Video book trailer
(fan page, G+, etc.) • Reactive PR (HARO) • Proactive PR
• Email marketing
campaigns
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16. The Rules Have Changed;
The Process Hasn’t
Write Publish Market
Solo Traditional
Online
Collaborate Independent
Crowd Offline
Self
Source
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17. Common mistakes you can avoid
• Forgetting who you are writing for
• If I write it...they will buy it
• Assuming you can do it all yourself
• Every author is also a marketer
• Publishers don’t sell books...authors do
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18. Remember...
The rules have changed.
The new rules make it easier than ever to
publish YOUR book.
Books are the best marketing investment
ever...but only if YOU write one.
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19. Free Evaluation of Your Book Idea
http://42rules.com/my-book
Complete the “6 Questions”
Schedule a free 30-minute
Consultation
laura@42rules.com
Copyright © 2013, Impact Marketing Group Page 19 Feb 20, 2013

20. Laura Lowell
laura@42rules.com
www.42rules.com
Copyright © 2013, Impact Marketing Group Page 20 Feb 20, 2013