2. • Ed Sheeran is a 20 year old British
singer/songwriter.
• He combines acoustic soul, Folk and hip hop.
• Ed Sheeran began recording in 2005, which
led to the release of his first EP, ‘The Orange
Room.’
• He was signed under record label Atlantic
Records in January 2011.
3. •The song "The A Team" was his first song
released commercially.
•This entered the uk charts at number 3 selling
57,607 copies in it's first week.
•It was the highest selling, and highest charting
debut single of 2011.
4. Ed Sheeran:
"I wouldn't be anything if it wasn't for my fans.”
"Because of the internet your personality
shines through. I think it's really important to be
good to your fans. When I was 15 and going to
gigs I always really wanted to meet the bands
but I never did.”
5. ‘The A team’
music video
• The video portrays a narrative of a prostitute who takes
class Adrugs and is found dead and is showing how
she ended up there.
• The narrative fits with lyrics and genre.
• The music video is in black an white and time lapsing is
used. These techniques help express to the audience how
the character would be feeling.
• The character is dressed in revealing clothes this is typical
of what a prostitute would wear.
6. ‘The A team’ music video
The music video ‘the A team’ was directed
and shot by Ruskin Kyle. This cost only £20
to make. However due to the low budget it
doesn’t look as professional as bigger
budget music videos for example the
camera is shaky and the lighting is
sometimes too light or dark for the setting.
This doesn’t create verisimilitude for the
audience.
7. • Ed Sheeran uses continuity
throughout his websites with using
the same background colours and
fonts.
• He has a signature black paw print
that is featured on some of his
products and website. This is
instantly recognisable and an
example of iconography.
8. • A pop-up appears when you
first enter the website
advertising a free Ed Sheeran
EP when you sign up to his
mailing list .
• Ed Sheerans ‘the A team’
video is the first thing you see
on the home page of his
website advertising the single.
9. Advertising
There are banners on YouTube and Ed Sheerans
websites advertising his new album also keeping
continuity with the colour theme.
10. Promotion material
T-shirts and jewelry with the
paw print are sold and still
keeping with the orange colour
scheme used in Ed Sheerans
website.
