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Editorial Writing Exploring issues using the  writing process approach
What is an editorial? ,[object Object]
Objectives of an Editorial ,[object Object],[object Object]
Functions of an Editorial Writer ,[object Object],[object Object],[object Object]
Principles of Editorial Writing
The code of principles emphasizes the scientific method in arriving at and presenting the TRUTH. ,[object Object],[object Object],[object Object]
Types of Editorial
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorials of crusade and reform  – those which criticize  certain conditions, then suggest a solution or change;  or which just give a message of reform without  necessarily pointing out a problem or a bad condition ,[object Object],[object Object],[object Object],[object Object]
Editorials on special occasions  –  those which are written  to give meaning to occasions such as Christmas,  labor day, heroes’ birthday, and other significant  events. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorials that praise or commend  – those that express  appreciation for a worthy action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorials that offer entertainment  – those which are  written to give in a light vein, primarily to entertain  readers. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorials of tribute ,[object Object],[object Object],[object Object],[object Object]
Editorial liners  – short, witty paragraphs, either serious or light. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to write? Understanding the Writing Process
Prewriting : Planning what to write ,[object Object],[object Object],[object Object],[object Object],[object Object]
Prewriting : Planning what to write ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prewriting : Planning what to write ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drafting : Writing the first draft ,[object Object],[object Object],[object Object],[object Object]
HOW do I begin???!!!
The Beginning: Editorial Lead ,[object Object],[object Object],[object Object],[object Object],[object Object]
The opening statement must be brief. It may consist only of the news on which the editorial is based, or the topic or problem to be taken up. It may be: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opening statements…
Opening statements... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opening statements… ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Body ,[object Object]
Drafting : Writing the BODY ,[object Object],[object Object],[object Object],[object Object]
The Conclusion The last part drives home the final important thought or direction. This conclusion may be in the form of  advice, challenge, command  or just a  rounding out  or a  simple summary .
Drafting: Writing the CONCLUSION ,[object Object],[object Object]
Here are some typical last paragraphs: ,[object Object],[object Object],[object Object],[object Object]
Last paragraphs... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Last paragraphs... ,[object Object],[object Object],[object Object],[object Object]
Last paragraphs... ,[object Object],[object Object],[object Object],[object Object]
After writing the draft…   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
After writing the draft… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for writers
Simple style ,[object Object],[object Object],[object Object]
Sound reasoning ,[object Object],[object Object],[object Object]
Brief, exact & concise ,[object Object],[object Object],[object Object]
One-editorial, one-point rule ,[object Object],[object Object],[object Object]
Be specific ,[object Object],[object Object]
Checklist Evaluating your work…
[object Object],[object Object],[object Object]
Questions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ If a newspaper were a living thing, as I think it is, its news content may be the lifeblood, the front page may be its face but its editorials – its criticism and commentary – are its very soul. And when the editorials are flabby, complacent or irresponsible, then the newspaper has lost its soul – and also its character.” - John B. Oakes, New York Times

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Editorial

  • 1. Editorial Writing Exploring issues using the writing process approach
  • 2.
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  • 6.
  • 8.
  • 9.
  • 10.
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  • 12.
  • 13.
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  • 16. How to write? Understanding the Writing Process
  • 17.
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  • 20.
  • 21. HOW do I begin???!!!
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
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  • 28.
  • 29. The Conclusion The last part drives home the final important thought or direction. This conclusion may be in the form of advice, challenge, command or just a rounding out or a simple summary .
  • 30.
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  • 38.
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  • 46.
  • 47.
  • 48. “ If a newspaper were a living thing, as I think it is, its news content may be the lifeblood, the front page may be its face but its editorials – its criticism and commentary – are its very soul. And when the editorials are flabby, complacent or irresponsible, then the newspaper has lost its soul – and also its character.” - John B. Oakes, New York Times