The document summarizes a presentation on developing library personas. It discusses defining core competencies at both the individual and organizational level. It provides examples of personas for different library positions and discusses adapting organizational design and job descriptions around personas. Building personas involves understanding patron and staff needs and designing services accordingly.

1. Tuesday, April 16, 13

2. #ACRL2013 #ACRLpersonas
Building a Dream Team:
Library Personas in the 21st Century Library
Lynda Kellam, University of North Carolina at Greensboro
Jenny Dale, University of North Carolina at Greensboro
Lauren Pressley, WFU, Virginia Tech
Tuesday, April 16, 13

3. Tuesday, April 16, 13

4. Full videos can be seen here:
https://dl.dropboxusercontent.com/u/
249129/personas.key
until April 2014.
Tuesday, April 16, 13

5. CORE COMPETENCIES
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6. Activity
1.Take a moment to write
down 3 of your personal
core competencies.
2.Take another moment to
write down the 3 things
you spend most of your
time on at work.
Tuesday, April 16, 13

7. Activity
1. How well do your competencies align
with how you spend your time?
2.Text the number 22333 with your
response and “572475”
OR
Tweet @poll572475 and your response
OR
visit http://tinyurl.com/acrlpersonas
Tuesday, April 16, 13

8. Tuesday, April 16, 13

9. What are Core Competencies?
(in the business world)
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10. What are Core Competencies?
(in the business world)
1) a competence can be applied widely to provide
access to various markets; 2) a competence “should
make a significant contribution to the perceived
customer benefits of the end product”; and 3) a
competence “should be difficult for competitors to
imitate” (Prahalad and Hamel 1990, 83-84).
Tuesday, April 16, 13

11. What are Core Competencies?
(in the business world)
1) a competence can be applied widely to provide
access to various markets; 2) a competence “should
make a significant contribution to the perceived
customer benefits of the end product”; and 3) a
competence “should be difficult for competitors to
imitate” (Prahalad and Hamel 1990, 83-84).
Tuesday, April 16, 13

12. What are Core Competencies?
(in the business world)
1) a competence can be applied widely to provide
access to various markets; 2) a competence “should
make a significant contribution to the perceived
customer benefits of the end product”; and 3) a
competence “should be difficult for competitors to
imitate” (Prahalad and Hamel 1990, 83-84).
Tuesday, April 16, 13

13. What are Core Competencies?
(at the individual level)
Laura Vanderkam argues that people have core
competencies, just like businesses do.
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14. What are Core Competencies?
(at the individual level)
Vanderkam’s two questions:
1. What do I do best, that other people cannot do
nearly as well?
2.What do I spend time on that other people could do,
or could do better? (Vanderkam 2010, Chapter 2,
Location 773)
Tuesday, April 16, 13

15. What are Core Competencies?
(at the individual level)
Vanderkam’s two questions:
1. What do I do best, that other people cannot do
nearly as well?
2.What do I spend time on that other people could do,
or could do better? (Vanderkam 2010, Chapter 2,
Location 773)
Tuesday, April 16, 13

16. But what about the other stuff?
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17. But what about the other stuff?
Ignore
Minimize
Outsource
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18. But what about the other stuff?
Ignore
Minimize
Outsource
Tuesday, April 16, 13

19. But what about the other stuff?
Ignore
Minimize
Outsource
Tuesday, April 16, 13

20. PERSONAS
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21. Tuesday, April 16, 13

22. NOT
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23. NOT
marketing
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24. Lynda
relationships & students
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25. Jenny
teaching & performing
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26. Lauren
systems & vision
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27. Activity
1. What is your professional persona?
2.Text the number 22333 with your
response and “572233”
OR
Tweet @poll572233 and your response
OR
visit http://tinyurl.com/acrlpersonas2
Tuesday, April 16, 13

28. ORGANIZATIONAL DESIGN
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29. Tuesday, April 16, 13

30. Amy Harris Houk
Reference Librarian
and Information
Literacy Coordinator
University of North
Carolina-Greensboro
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31. John Jackson
Grand Inventory
Cataloging Supervisor
University of Southern
California
Tuesday, April 16, 13

32. Molly Keener
Scholarly
Communication
Librarian
Wake Forest University
Tuesday, April 16, 13

33. Joan Petit
Librarian for History,
Black Studies, and
Judaic Studies
Portland State
University
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34. Leo Lo
Research and Development Librarian
Kansas State University
Tuesday, April 16, 13

35. Erin Sapienza
Reference Librarian
May Memorial Public
Library
Tuesday, April 16, 13

36. Nicole Pagowsky
Instructional
Services Librarian
University of
Arizona
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37. Kirby McCurtis
Youth Librarian
Multnomah County
Library
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44. BLUE SKY
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45. Adaptable
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46. Team Approach
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47. Job Descriptions
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48. #ACRL2013 #ACRLpersonas
Questions & Comments
Lynda Kellam, University of North Carolina at Greensboro
Jenny Dale, University of North Carolina at Greensboro
Lauren Pressley, WFU, Virginia Tech
Tuesday, April 16, 13

49. Photo Credits
The Ugly Duckling by marco at flickr.com/photos/pasma/485201047
Colorful Swimmer in a World of Color by Bill Gracey at flickr.com/photos/
9422878@N08/648270435
Boston on the Fringe of Sunset by Trey Ratcliff at flickr.com/photos/stuckincustoms/
2858911198
Come Sail Away With Me by martinak15 at flickr.com/photos/martinaphotography/
6932815749
Rubber Ducks Exposed /2 by Francesco Minciotti at flickr.com/photos/francescominciotti/
2778767437
Finsbury Park Fowl 2 by Barry Jackson at flickr.com/photos/barryj/3533714047
Quack by Krystal Pritchett at flickr.com/photos/kpalyu/243330344
Ducks by Etrusia UK at flickr.com/photos/e_phots/2392215822
Black-bellied Whistling Ducks by Ken Slade at flickr.com/photos/texaseagle/5961276613
Concentric by Tom Heller at flickr.com/photos/tomopteris/5548197316
Pond Duck, 2010 by Andrew Hudson at flickr.com/photos/ahudson/4329638258
Flying by Thomas Helbig at flickr.com/photos/teliko82/601112666
Muscovy Duck Family by Matthew Paulson at flickr.com/photos/matthewpaulson/5998309360
Follow the Leader by Paula Steele at flickr.com/photos/pixieclipx/2475377590
The Hague - Den Haag by Gisela Giardino at flickr.com/photos/gi/5791602346
Ducklings by Raul Lieberwirth at flickr.com/photos/48165069@N00/236301618
Tuesday, April 16, 13