Digital Trend Study 2019 - "How to Survive in Digital 2019"
1. Today
“2019 is a turning point, a year of massive
innovation speed, really massive. A challenge
for all companies and professionals!”
2. Space and Lemon Innovation Lab yearly
digital trend studies sum up a view on digital
trends worldwide. Identifying trends and the
first manifestations of them.
2019
“How to survive in digital 2019”
3. $1.000 billion invested in tech, start-ups, R&D
of tech giants, AI labs, unicorns. In 2017, 2018.
In 2019, the money is spent: massive speed,
massive product launches, massive players
5. How to survive in digital 2019 when…
One player changes the tech game with
massive invest, ”fast to write a big check!”
With $100 billion spent in 18 months (until
August 2019) and a further ticket of $106
billion (first invests end of October 2019)
8. This puts pressure on traditional industries.
Look at 3 other examples.
Apple enters payment and credit card market.
Disney’s spectacular new streaming service
AliExpress (Alibaba) flagship store in Madrid
9. Apple Card, first credit card by Apple, “NOT A BANK”
Launch 20.08.2019 - close iPhone integration, user experience, privacy
13. How to survive in digital 2019 when…
TikTok app rolls through Europe with millions of
users and weird videos of finger dancing.
Wait! Not a hype, the US launch bounced back to
Europe with TikTok always in top app downloads.
15. #fingerdance challenge - videos gets 1.4 billion
views on TikTok, the world’s fastest growing app.
Symbolic for customers moving to new digital
channels
16. Consumer in new places: on e-scooters, Google
Map for anything, on code scan apps.
17. Fight for the e-scooter market and app downloads in
Europe – 10 providers
Throwing 15.000 scooters per country
18. Google Maps from navigation system
to personal planner
AI-based navigation since June 2019 in GER
19. Yuka, the product scan app phenomenon in France with
12 million users and Germany’s CodeCheck
20. And office workers in new places as well
Project management platforms Slack and MSFT Teams
A new way to work
30. Google Assistant adds a so called Driving Mode
Clear objective: be the universal assistant in car
31. | Hey BMW system first in 2019
| Microsoft Tech, Azure and
Cognitive Services
| Car expertise, alerts, dealer
appointments, link to Alexa
Carmakers react and integrate own assistants
BMW and Mercedes
| VW.OS announced in June
2019 (car.software)
| Gathered all experts in code
for car – 5.000 by 2025
| Low key on Assistant
MBUX
“Hey Mercedes”
Microsoft
“Hey, BMW”
| Voice released October 2018
| Nuance Dragon drive for 17
languages
| Test from Daimler USA with ML-
based Houndify
VW.OS
project
35. Ready-to-use AI services from cloud leader Amazon Web
Services
Most comprehensive AI toolbox on the market
36. New platform Azure AI in October 2019
Modular AI solutions for enterprise on the Azure cloud
37. | TCAV and Federated Learning
New AI models to interpret AI results and for
collaboration between devices through the cloud
Propagated for the first time in Goggle I/O keynote in Spring 2019
38. 1. Massive speed, massive players
2. Customer in new places
3. Assistants in billions
4. AI out-of-the box
40. Contact us for a survival coffee, call or meeting.
hello@spaceandlemon.com
41. Today
“2019 is a turning point, a year of massive
innovation speed, really massive. A challenge
for all companies and professionals!”
42. Yearly digital trend studies
- keynotes, workshops, data bank and monthly video
subscription
Space and Lemon GmbH, 10 scouters, 12 months ahead, AI focus
spaceandlemon.com
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