Layar March 12th Webinar - Get Started With the Layar Creator

1. GET STARTED WITH THE LAYAR CREATOR
Georgia Diaconescu
Interactive Print Consultant

2. !
1. LAYAR - WHO ARE WE?
2. LAYAR CREATOR 2.0 -Live demo
3. Q&A SESSION

3. KEY CHALLENGES

4. THE WORLD IS CHANGING....
Media consumption
!
Mobile commerce
!
Wearable devices
!
Instant and real-time information
!

5. 24 uur reclame - Sanoma Lab
© 2013, Layar B.V. STRICTLY Confidential and
NOW WHAT?

6. © 2013, Layar B.V. STRICTLY Confidential and
Start with print.

7. broken !
user experience!
with print content

8. WE BELIEVE
connect the offline
and online world...
... and give
consumers & businesses
a meaningful experience

9. THE LAYAR
APP HAS
35MILLION
DOWNLOADS
AND COUNTING
UK
5%
U.S.A.CANADA NETHERLANDS SPAIN GERMANY OTHER
3% 28%5% 8%7% 44%
The Layar App, available for iOS and Android, is the #1 mobile AR app.
7

10. Interactive print is booming!
Since the launch of the Layar
Creator in 2012, thousands of
publishers and marketeers
have begun taking advantage
of this engaging technology.
45,000+
CAMPAIGNS
64,000+
PUBLISHERS
200,000+
PAGES
>75.000 Layar Creator users
75,000+

11. © 2013, Layar B.V. STRICTLY Confidential and© 2013, Layar B.V. STRICTLY Confidential and

12. MOBILE AUGMENTED REALITY
!
Geo-location AR Image Recognition technology

13. HOW DO I BRING PRINT TO LIFE?

15. UPLOAD CREATE PUBLISH!
LAYAR CREATOR 2.0

16. FEATURES
Basic Media Social Advanced

17. LIVE DEMO

18. QUESTIONS
& ANSWERS

19. NEED HELP?
Visit: Layar Help Center

20. INTERACTIVE PRINT SERVICES

21. THANK YOU!