1.
Layar Webinar, 5th June 2014

2.
GEORGIA DIACONESCU
Interactive Print Consultant
MAXIMILIAN BIEDERMANN
Sales & Marketing Associate

3.
TODAY’S SETUP
● 45 minute presentation
● Questions via GoToWebinar “question box”
● Get this deck, the recording of this webinar and an industry
overview, tomorrow at www.layar.com/advertising
● Part of the Layar in Business Webinar Series

4.
AGENDA
● Introduction & about Layar
● Layar & Advertising
● AR in Advertising: Ingredients
● Examples
● Layar Creative Studio
● Product Walkthrough
● Questions and Answers

5.
About Augmented Reality

6.
1992 - Tom Caudell and David Mizell coin the term
“Augmented Reality”
1968
Ivan Sutherland
1984
The Terminator heads-up display

7.
LAYAR
2009
With the advent of
smartphones with a camera
and a digital compass,
LAYAR realized the potential
to deliver Augmented Reality
to anyone owning such a device.

8.
Today, Augmented Reality rides the wave of smartphone growth.

9.
HOW IT WORKS
It starts with an attention grabbing
front page or image
with a call-to-action to scan

10.
HOW IT WORKS
Hold the device
over the page
with the Layar
app and tap to scan

11.
HOW IT WORKS
The image is then analyzed
and its fingerprint is looked
up in the “cloud” database

12.
HOW IT WORKS
This is AUGMENTED REALITY
After a match, digital media is
downloaded and placed
on top of the image

13.
● Based on the Image Recognition technology
● Augmented Reality for Content & Interactivity
● No special printing technology
● No special codes
BETTER THAN QR-CODES
No ugly visuals
Rich media - video, 3D, etc.
Update content after publishing
‘Wow’ effect

14.
THE FUTURE OF ONLINE IS OFFLINE
AR is a 1 billion market opportunity (Juniper Research)
Research highlights what users do on their phones today
WHERE they are/go (location)
What they LIKE (social),
What they DO (big data & the cloud),
What they SEE (IR & AR) and SCAN (BLE, beacons)
DIGITAL WORLD is seeping into REALITY and
the future of Online is Offline (Layar for Google Glass)
Image Recognition &
Augmented Reality
BIG DATA

15.
About

16.
LAYAR WORLDWIDE

17.
Founded in 2009
Backed by Intel Capital, Prime, Sunstone
30 people in Amsterdam, New York & Toronto
ABOUT LAYAR

18.
in Advertising

19.
STARTS with INTERACTIVE PRINT

20.
Layar marries print to digital
New content
experiences
Take away
limits of print
Higher
engagement
New
possibilities
for advertisers
Redefine
marketing
Bridge the
gap
Unlock new
emotions
cross platform
experiences

21.
WHY use LAYAR?
Amaze
Engage
Strengthen
Measure
Morale boost, Image upgrade

22.
Shaken,
Stirred and
Augmented

23.
MIX & MATCH YOUR COCKTAIL

24.
SPIRIT =Extra Content
Interactive Print is the spirit of AR.
Gives you the opportunity to add
EXTRA CONTENT to print.

25.
SHAKER = Customer Engagement
After adding extra ingredients,
it’s time to SHAKE UP the traditional
ad experience and
ENGAGE YOUR CUSTOMERS.

26.
GLASS =Presentation
Presentation is half the work.
Augmented Reality is a visual treat!
Consumers are 135% more likely to
purchase if they experience it in AR, rather
than simply see an image.

27.
MEASURE = Statistics

28.
ICE = Mobile Shopping
A successful ad campaign means
increased revenue.
You now have the opportunity to create a
new point-of-sale. Customers can buy
items directly in Augmented Reality.

29.
LEMON & LIME = Social Media
Garnish your campaign with
social media extras.
Add personality and character to the
experience. Engage with customers at
a deeper level & find out their opinion.

30.
The Secret Ingredient For
Branded Content

31.
Examples

32.
The Secret Ingredient For
Branded Content
What you see in print What you see with Layar

33.
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print

34.
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print

35.
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print

36.
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print

37.
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print

38.
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print

39.
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print

40.
The Secret Ingredient For
Branded Content
What you see with LayarWhat you see in print

41.
Product Walkthrough

42.
THE LAYAR APP
Free - iOS and Android
Works on smartphones & tablets
Shows 2D &3D
Geo based & Interactive Print
Reads QR-Codes
Extend Content with Pop-out and save
SDK

43.
2 ways to get Interactive Print
Layar
Creator
Layar
Creative
Studio
Do it yourself Full Service agency

44.
No Hassle, Ready For All

45.
From Concept to Execution
Layar.com/studio

46.
DIY: THE LAYAR CREATOR
Drag & drop
content creation
Enhance a page
in less than
1 minute

47.
DRAG & DROP BUTTONS
Basic Media Social
Advanced

48.
STATISTICS

49.
PRICING

50.
WHAT KIND OF CONTENT?

51.
ACTIVATION
Usage is directly tied to visual activation.
No call to action? No usage!

52.
LAYAR HELP CENTER

53.
LARGEST
10 million downloads in the US, 38 million worldwide
75,000 marketeers & publishers on the Layar Creator
EASIEST
Make a page interactive under a minute
FIXED PRICE*
$60 per image no matter size of print run or usage

54.
QUESTIONS & ANSWERS

55.
Get this deck, the recording of today’s show,
industry overview tomorrow at www.layar.
com/advertising
GET THIS DECK & MORE

56.
THANK YOU!
MAXIMILIAN BIEDERMANN
Sales & Marketing Associate
GEORGIA DIACONESCU
Interactive Print Consultant