Social Brand Marketing For Web 2.0

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Michael Lazerow

Social Marketing: Why brands will be the biggest beneficiaries of social media and how you can participate.

Technologie Business

[object Object],[object Object],SOURCE: eMarketer Social Network Marketing Report. Dec. 2007

The Wild Social West AD NETWORKS DEVELOPERS THE ALMIGHTY AD DOLLAR

The Wild Social West BRANDS THE ALMIGHTY CONSUMER!

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Next 50 years SOURCE: Derived from Gartner Research

[object Object],They all are investing heavily in apps The app will replace the banner as the dominant ad format!

[object Object],[object Object],[object Object],What are apps?

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[object Object],[object Object],[object Object],[object Object],[object Object],Social branded applications

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[object Object],[object Object],[object Object],[object Object],App results are promising SOURCE: BUDDY MEDIA BUDDY BRAIN

[object Object],[object Object],[object Object],[object Object],[object Object],Branded ad apps are ads, not top apps!

How do you get started? Make goals. Track results. Think big. Start small. Go fast. Iterate. Iterate. Socialize everything.

[object Object],Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com

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Social Brand Marketing For Web 2.0

1. Insert text for Title Here Social Marketing Why brands will be the biggest beneficiaries of social media and how you can participate Michael Lazerow CEO, Buddy Media [email_address]

8. Too much noise!

9. Not scalable!

10. Not tied to results, yet!

11. The Wild Social West AD NETWORKS DEVELOPERS THE ALMIGHTY AD DOLLAR

12. The Wild Social West BRANDS THE ALMIGHTY CONSUMER!

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19. OLD: SHOUT!

20. Last 50 years

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24. NEW: LISTEN

25. Next 50 years SOURCE: Derived from Gartner Research

26. What do these brands have in common?

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30. Ad applications

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62. Branded apps are ads, not top apps! VS.

63. How do you get started? Make goals. Track results. Think big. Start small. Go fast. Iterate. Iterate. Socialize everything.

64. THE END Questions anyone?

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