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Case Study
1. FEASIBILITY
STUDY
Cyberbiz Internet Cafe
Mount Carmel College
Escalante City, Negros Occidental
October, 2011
2. Table of Contents:
I. Acknowledgement
II. Introduction/Background
A. Background Information
a. List Interview and facilitating group meeting conducted
b. List of other resource of information
c. Description of Analytical technique
B. Overview of the current system
a. Strategic Implication
b. Model of the current system
1. Interface model
2. Data model
3. Geographical model
4. Process model
C. Analysis of the current system
1. Performance, problems, opportunities and cause effect analysis
2. Information, problems, opportunities and cause effect analysis
3. Economic problems, opportunities and cause effect analysis
4. Service problems, opportunities and cause effect analysis
D. Detailed Recommendation
a. System improvement, objectives, and priorities
b. Constraints
c. Project plan
III. Issues(Theoretical Support)
IV. Recommendation
V. Conclusion
3. Acknowledgement
The team who conducted this case study is, with full gratitude, expressing their
thanks to the Oh Most High, our God who is the source of every good thing here on
earth; to our parents who, by God’s grace, brought us in this world. Also, for both
financial and moral supports. Thanks for your everyday sacrifices just to make this case
study successful. To our professor, Mr. Isagani Agudo, who is always there to guide us.
For the knowledge he instilled to our minds; and for the full and considerate supervision.
To our respondents which are: the owner of the Cyberbiz café, for sharing vital
information of their business; for letting us conduct system study in their establishment
and for the hassle that we have made to them; to the customers who has been
cooperative to us. To all persons, who in one way or another have contributed their help
for the success of this Case Study.
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4. I. Introduction
The family Cataluña decided to stand an internet business to have another
source of income and they called it Cyberbiz. The business has started in 2005 about 5
years ago. They started this business with a capital of 200-250 thousands with 7
computer units,modems in one room. During that time, there were only few internet
users for here in Escalante City, there were only few familiar of the internet. Another
reason is that, only few people here in Escalante know the basics of computer.
As the years goes by, as the Internet becomes more popular in Escalante, more
and more users need to be accommodated and be centered with quality internet
services. Before, they just offer surfing the internet alone. As the people increasingly
accustomed of this new technology, the owner decided to offer a lot more services like
printing, CD burning, data encoding and the like.
Nowadays, efficiency, convenience and speed are really of great need especially
in an on-line transaction. Previously, the customers are just contented of the speed
ranging from 54.0-mbps to 100 mbps. But not later than 5 years, speed becomes of the
essential requisites in an internet café. This is the most common edge of competence
among internet café business built not only in Escalante, but nationwide.
Recently, a number of internet cafes are built with the City most especially in
urban settlements like Brgy.Balintawak. Mostly offers surfing services at relatively high
speed. The most advanced devices they are using attract more customers. This has
overpowered the Cyberbiz internet. Cyberbiz Café offers surfing at a speed quite slower
than the newly-built internet cafes. This is mainly the problem they are facing. Most of
their patrons now prefer to go the most convenient internet cafes. Hence, it leads to the
depreciation of their income.
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5. Type of Business Organization
The owner decided to run the business alone or a sole-proprietorship as a
type of business organization.
Sole-proprietorship – is a type of business ownership where only one
person owns and manages business. The profit directly goes into his personal
account and that the intention of subdividing the profits no longer exists.
Benefits of “single proprietorship” type of business we are establishing:
A sole proprietor has complete control and decision-making power over the
business.
Sale or transfer can take place at the discretion of the sole proprietor.
No corporate tax payments.
Minimal legal costs to forming a sole proprietorship.
Few formal business requirements
Quickdecisions
In a sole proprietorship business the sole proprietor alone is responsible for all
decisions. He is free to take any decision on his own. Since no one else is
involved in decision making it becomes quick and prompt action can be taken on
the basis of the decision.
Direct motivation:
The profits earned belong to the sole proprietor alone and he bears the risk of
losses as well. Thus, there is a direct link between the effort and the reward. If he
works hard, then there is a possibility of getting more profit and he will be the
sole beneficiary of this profit. Nobody will share this reward with him. This
provides strong motivation for the sole proprietor to work hard.
Better control:
In sole proprietorship business the proprietor has full control over each and every
activity of the business. Since the proprietor has all authority with him, it is
possible to exercise better control over business.
Close personal relation:
The sole proprietor is always in a position to maintain good personal contact with
the customers and employees. Direct contact helps the sole proprietor to know
the individual likes, dislikes and tastes of the customers. It also helps in
maintaining close and friendly relations with the employees and thus, the
business can run smoothly.
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6. Below is the list of sources of related information that were exploited.
1. Respondents
a) Customers
b) Persons in-charge
c) Owner
2. Books (Systems Analysis and Design)
Description of Analytical Used
In conducting the system case study, in order to have an accurate result, the
system should be carefully and accurately analyzed. In collecting the necessary
information, we, the system analysts used the survey method. Survey is a method that
uses survey questionnaires to be filled by a specific number of respondents. We prefer
to use this method because the respondent’s answers could be freely given – even
those confidential answers. It is easy to manage and mostly, it is inexpensive. Out from
the answers collected via those questionnaires, we can come up with accurate analysis
to the current system.
The survey questionnaires may consist of questions such as: recall type e.g.
“When did you last scan your flash drive?” question that would measure the frequency
of an act e.g. “How often do you reformat your system?” Possible answers would be:
Very Often, Often, Seldom, Never. And lastly, questions which are answerable by “yes”
or “no”.
In compliment with survey method, the sampling method is also used. As what is
stated above, the survey questionnaires are only distributed to a specific number of
respondents, let’s say for instance, the average number of customers coming in a day.
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7. II. Problem Identification
The Cyberbiz Café only host computers. In other words, they are not in a networking
environment. One typical reason why the owner decided not to apply a networking is
that, if one of the hosts will be infected, the infection of the other host will follow shortly
after the latter.
The other specific problem is that, the log-in and log-out of the user or customer
is manually recorded. In that situation, they cannot monitor the exact time of either when
the customer has timed out. Sometimes, they forgot to check their record, and thus it
affect s their operating income.
Interface Model
- The interface model of the CyberbizCafé is that they are using the manual
system in all the functions of their internet station, like log-in, log-out,printing
locating and etc…
Data Model
- Their data is the customer who uses the computer, the time being consumed in
the corresponding amount of the time used. The data are not organized and the
inventory for daily operation that cannot be easily located. The time that the
customer log-in and log-out wasn’t fixed or exact due to manual processing.
Printing and other transactions are time consuming.
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8. Geographical Model- Present Cyberbiz cafe
Process Model
- The process model use is the distributed. All the data are distributed
inside the library. They did not use the networking model instead they
are only using the manual system inside the Internet Cafe. All data was
written tolog book where it will be kept and canbe retrieve any time.
But it will consume time, effort of the one who’s been assigned for
checking the data and obtaining the exact inventory that are being
kept.
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9. C. Analysis of the current system
PERFORMANCE
- The problem in the current system based on the performance is that the
system is prone to loss of data, time-consuming, lapse of timing that could
affect the daily income of the business and etc…The CyberbizCafé has
opportunities to develop its current system by providing new one.
INFORMATION
- The problem of the current system based on its information is that the current
system encounters lapses in data recording and utilization of time. They can
check the recorded daily activities of the café but the data is not well stated
and is not exactly recorded.
ECONOMIC
- The problem of the current system based on economy is that the current
system spends more than the earning they should attend at the end of the
day. With the present’s system, they continuously spend for operational cost
and maintenance of the system without attaining the exact profit.
SERVICE
- In terms of service the present system is time consuming. And the attendant
needs to extend more effort towards the customer who has problem in the
unit they are using.
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10. Detailed Recommendation
System Improvement Objectives and Priorities
The owners would really suffer, though not immediately, on the
consequences of the problems faced by their current system. As merely
mentioned in this study, the manual timing causes an even loss to the income
of the business. Aside from that, customers are becoming unsatisfied with the
speed of information processing catered by their system. Imagine how big
would be lost from them if this sapling will not be cashed out. From almost
500 customers a day, the user rate of their system badly dropped to 150 a
day. If this scenario will continue, perhaps, the owners will be forced to close
their business.
The purpose of this study is to identify problems that curtail the growth and
development of the business. Afterwards, the possible solutions are defined.
Solutions should be carefully and thoroughly examined for quality assurance
purposes. All of these should be done in order to increase user rates of the
business thus increasing their income. Increasing the user rate could be
realized if the system’s satisfactory level is high. In making the systems
satisfactory level high, the systems performance must be first improved and
developed. In order for the systems performance to be developed, manual
methods should be completely transformed into computerized. Timing could
greatly affect the system’s performance. Hence, timing should be
computerized. Further, there should be a server to host design model for easy
time and surf monitoring.
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11. In other words, the system’s set-up should be changed from standalone to
networking. In networking, files could be shared even application software’s
could also possibly be shared, thus making the installation of such software
costless. Imagine, supposedly you have 15 computers, and you want to install
an application to each, you need to have individual licenses and licenses cost
much. Whereas, in networking, one application installed in the server can be
accessed simultaneously by the hosts connected to the server.
CONSTRAINTS
CONSTRAINTS OPERATIONAL DISCRIPTION
CATEGORY CONSTRAINTS
Limited space
INFRASTRUCTURE & The block occupied by the café is
LAYOUT small and most space was utilized
by the computer shelves.
Narrow entrance The entrance was half way block
by the counter.
Outdated units There isn’t new model in the shop
due to high price of the latest
Equipment’s & models of hardware.
Services
Slow process of The processors are working slowly
transaction due to outdated and un-updated
software.
Data Management Recording and data The recording of the users’ time
encoding wasn’t fix and and the daily activities was
exact. recorded manually.
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12. PROJECT PLAN
Below are the list of Activities conducted by the researchers with the date and
time stated.
The events are arranged in an ascending manner according to the date it was conducted.
Date/Time Facilitating Group Activity Respondents Remark(s)
Rolly Balbuena Preliminary The persons in-
October JecelSolitario observation on charge were
1,2011 Arlene Maurin the current being interviewed Success
Omel John System of directly
2:30-4:00 Encarguez Cyberbiz café
CharlenRapana
Arvie Madero
Rolly Balbuena The customers
October 2, JecelSolitario Follow-up present at that
2011 Arlene Maurin interview on the time were Success
Omel John Cyberbiz café’s interviewed
2:30-4:00 Encarguez system directly
CharlenRapana
Arvie Madero
Rolly Balbuena
October 8, JecelSolitario The persons in-
2011 Arlene Maurin Formal charge Success
2:30-4:00 Omel John Interview
Encarguez
CharlenRapana
Arvie Madero
Rolly Balbuena
October 9, JecelSolitario
2011 2:30- Arlene Maurin Formal Business Owner Success
4:00 Omel John Interview
Encarguez
CharlenRapana
Arvie Madero
October 15, Rolly Balbuena
2011 JecelSolitario
2:30-4:00 Arlene Maurin Survey Customers Success
Omel John
Encarguez
CharlenRapana
October 16, Rolly Balbuena
2011 JecelSolitario
2:30-4:00 Arlene Maurin Survey Customers Success
Omel John continued
Encarguez
CharlenRapana
Arvie Madero
Rolly Balbuena – Team Leader Jecel Solitario – Researcher
Arlene Maurin – Programmer Arvie Madero - Researcher
Omel John Encarguez – Programmer Charlen Rapana – Research
Jade Banico – Programmer 10
13. III. Theoretical support
The online café phenomenon was started in July 1991 by Wayne Gregori in San
Francisco when he began SFnet Coffeehouse Network. Gregori designed, built and
installed 25 coin operated computer terminals in coffeehouses throughout the San
Francisco Bay Area. The café terminals dialed into a 32 line Bulletin Board System that
offered an array of electronic services including FIDOnet mail and, in 1992, Internet
mail. The concept of a café with full Internet access (and the name Cybercafé) was
invented in early 1994 by Ivan Pope. Commissioned to develop an Internet event for an
arts weekend at the Institute of Contemporary Arts (ICA) in London, and inspired by the
SFnet terminal based cafes, Pope wrote a proposal outlining the concept of a café with
Internet access from the tables. The event was run over the weekend of 12–13 March
1994 during the 'Towards the Aesthetics of the Future' event.
In June 1994, The Binary Cafe, Canada's first Internet café, opened in Toronto,
Ontario. After an initial appearance at the conference site of the 5th International
Symposium on Electronic Art, ISEA, in August 1994, an establishment called
CompuCafe was established in Helsinki, Finland, featuring both Internet access and a
robotic beer seller.
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14. Inspired partly by the ICA event, a commercial establishment of this type, called
Cyberia, opened on September 1, 1994 in London, England. In January 1995, CB1
Café in Cambridge, installed internet and is the longest running Internet Café in the UK,
still operating today.
The first public, commercial American Internet café was conceived and opened
by Jeff Anderson in August 1994, at Infomart in Dallas, Texas and was called The High
Tech Cafe.
Next, in the USA, three Internet cafés opened in the East Village neighborhood of
New York City: Internet Cafetm, opened by Arthur Perley, the @ Cafe, and the Heroic
Sandwich. A variation of Internet café called PC bang (similar to LAN gaming center)
became extremely popular in South Korea when StarCraft was released in 1997.
Although computer and broadband penetration per capita were very high, young people
went to PC bangs to play multiplayer games.
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15. IV. RECOMMENDATION
Since the problem of the presents system is the manual recording of data, the
time consuming processes of the transactions, and the space of the block they occupy.
For the space, it’s up for the management whether they will expand the space they
occupy. For the services offered, the units used should be upgraded with latest
Operating System, Application Software, so as the Hardware.
For the data recording, exact record keeping should be maintained. The following are
the prototypes of the recommended program for fast services and for convenience of
the customer so as of the person who is tending the internet station.
It is a prototype model, which shows the proposed
geographic networking model.
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16. It is an interface for the café in-charge to It is an interface to register all the client
log-in and access data and applications. host to the server.
It is an interface showing the logged in It is an interface for the admission of
customers and the computer used. the customer with their respective time
to consume.
17. V. CONCLUSION
With the system study conducted at Cyberbiz Café, we conclude that when
starting a new business, there are many important decisions to make and many rules
and procedures that must be addressed. The number of task you need to complete and
the information you need to track down before you begin a business. In technical aspect
the services rendered should be the highest possible quality level with minimum cost.
Purchase equipment as packages in order to lessen expenses. Hardware and Software
be given much focus in some aspects.
If you would only provide Internet services such as web surfing, chatting, etc.,
then you could go for the low-end or the average specifications for your computers. The
Internet doesn’t demand much from your hardware. Just apply for a relatively fast
Internet connection (DSL, Broadband, Cable) with a high bandwidth. Then install
operating systems and other programs needed. Headsets with microphones are often
used when chatting.
There are the offline and online games which require Internet connection. Your
clients, especially the gamers, are very demanding when it comes to the speed and
reliability of both your PCs and Internet connection. You would often hear complaints
about logging, hanging, or slow Internet connection. So make sure that your clients are
satisfied to avoid all of those. Buy the best performance PCs and avail a faster Internet
connection.
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