![Is there a problem?
“This should be a real concern to
government,” said Quan-Haase, an
associate professor of information
and media studies. “Canadians aren’t
as connected as we think.” [??] Misty
Harris – Post Media News
THE GREAT DIVIDE 2
License Some rights reserved by GWSA [Flickr]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The Great Divide
- 1. THE GREAT DIVIDE Are seniors online? If not, does it matter? OR How do you deal with that? FILM260 FLIPBOOK PROJECT – A.K. MOFFATT 1
- 2. Is there a problem? “This should be a real concern to government,” said Quan-Haase, an associate professor of information and media studies. “Canadians aren’t as connected as we think.” [??] Misty Harris – Post Media News THE GREAT DIVIDE 2 License Some rights reserved by GWSA [Flickr]
- 3. Recent stats report that more than 50% of seniors 65 and older are now online [1] THE GREAT DIVIDE 3 Free Download – by Creating Results – Strategic Marketing [2]
- 4. Comparison of selected online activities In general, differences are not great but online buying by the 65+ group is ZERO! THE GREAT DIVIDE 4 Free Download – by Creating Results – Strategic Marketing [2]
- 5. Comparison of selected online activities The older demographic likely goes to the bank or uses telephone banking, and gets updates or news by a newspaper, radio, TV etc. THE GREAT DIVIDE 5 Free Download – by Creating Results – Strategic Marketing [2]
- 6. There is a big difference in use of social networks. THE GREAT DIVIDE 6 Free Download – by Creating Results – Strategic Marketing [2]
- 7. This difference applies across the platforms [2] THE GREAT DIVIDE 7
- 8. THE GREAT DIVIDE 8 License: Some rights reserved by Steve Snodgrass (Attribution – Flikr) “… seniors’ online cultural consumption – think digital downloads of music, TV and movies – is dismally lagging.” [3]
- 9. THE GREAT DIVIDE 9 Why does it matter if other technology is used to access music? TV? Movies?
- 10. “And as more and more services go digital, the risk of alienation is significant.” [3] THE GREAT DIVIDE 10 I think this is a true statement - how does someone who is not online respond to this invitation? Tag from pineapple – photo credit – A.K. Moffatt
- 11. Increasingly, businesses and government offices rely on their web presence to communicate. Check your receipts, there is so often the invitation to respond to a survey. This one offers a telephone number option as well. THE GREAT DIVIDE 11 Photo credit A.K. Moffatt
- 12. “… marketing experts Dan S. Kennedy and Chip Kessler offer small-business owners a handy guide to targeting the leading-edge boomer and senior market …. the authors discuss why you need to keep the focus on offline marketing for your boomer and senior prospects.”[5] THE GREAT DIVIDE 12 Photo credit A.K. Moffatt
- 13. Percentages applied to the baby boom bulge will translate into impressive absolute numbers of online users in this older demographic THE GREAT DIVIDE 13 Actual population demographics [6]
- 14. THE GREAT DIVIDE 14 When your experience with communication technology goes from this …
- 15. THE GREAT DIVIDE 15 When your experience with communication technology goes from this … Source: http://commons.wikimedia.org/wiki/File:Antique_Wall_telephone_w_h and_crank.JPG
- 16. THE GREAT DIVIDE 16 To this,
- 17. THE GREAT DIVIDE 17 To this, Photo by A.K. Moffatt
- 18. THE GREAT DIVIDE 18 where the whole world is at your finger tips …
- 19. THE GREAT DIVIDE 19 where the whole world is at your finger tips … Photo by A.K. Moffatt
- 20. THE GREAT DIVIDE 20 How do you bridge the gap? File: Mind the Gap, Royal Gorge Bridge.jpg. This file is licensed under the Creative Commons Attribution 2.0 Generic license.
- 21. Things to keep in mind Not everyone is connected THE GREAT DIVIDE 21 Screen shot by A.K. Moffatt
- 22. ... and there are different ways to be connected. THE GREAT DIVIDE 22 License: Some rights reserved by Premier of Alberta [Flickr]
- 23. 1. http://www.pewinternet.org/Topics/Demographics/Seniors.aspx?typeFilter=5 2. http://www.slideshare.net/CreatingResults/12-babyboomerseniorsonlinesocialmediastatscharts 3. http://www.canada.com/technology/Rise+silver+surfers+More+seniors+online+barriers+culture+persist/791213 3/story.html 4. http://www.statcan.gc.ca/pub/75-006-x/2013001/article/11768-eng.pdf 5. http://www.entrepreneur.com/article/225079 6. http://www12.statcan.gc.ca/census-recensement/2011/dp-pd/pyramid-pyramide/comp/index-eng.cfm THE GREAT DIVIDE 23