The mission of Inbound Marketing for Lawyers is helping lawyers get found on the Internet. Are you absolutely certain you're ready to begin writing your lawyer's blog? Here are 5 major league important steps to take before you can put fingers to keyboard.

1. Inbound Marketing for Lawyers
5 Essential Tips
for Starting a
Lawyer’s Blog

2. AUTHOR PAGE:
Lawrence Berezin
Larry retired from the active
practice of law after a 35 year
legal lifetime to work full-time
at his passion…blogging.
Larry’s mission is helping
lawyers learn how to write a
blog post, publish a blog, and
get found on the Internet.
“I want to share my
knowledge and mistakes to
help you publish a blog you’re
proud of.”
i

3. TABLE OF CONTENTS:
Choosing a Name………………………………..7
Selecting a Host………………………………….9
Selecting your Blog’s Software
Provider………………….….........................11
Designing a Logo……….………………………14
Creating a Header……………………………...16
Glossary…………………………………………….18
ii

4. “I’m Ready to Start
Writing”
1
// Page 4

5. 5 Essential Tips for starting a lawyer’s blog
2
// Page 5

6. TIP 1:
Choosing a Name
3

7. You’re Blog name
and Domain Name
should be the same
name
For example, if you wish to name your blog, “Larry’s Accident
Blog” the next step is to check the availability of the domain
name, “Larry’s Accident Blog” with a hosting service. If the name
is available, the URL of your blog will contain the name of your
blog and look like this: http://www.larrysaccidentblog.com.
Here’s a great blog post by a well-respected expert about how to
select a name for your blog:
http://www.problogger.net/archives/2006/02/16/choosing-the-
domain-name-for-your-blog/
4
// Page 6

8. TIP #2:
Selecting a Host
5

9. TIP #2:
Selecting a Host
Hosting services:
• Host Gator
• Go Daddy
Larry loves “Go
• Pair Networks Daddy” for their
• Dotster
• Rackspace totally awesome
support!
Here’s an in depth
article offering
recommendations for
web hosting services.
Here are reviews and
ratings for ten popular
hosting services
6
// Page 7

10. TIP #3:
Selecting a Software
Provider
7
// Page 8

11. 5 Essential Tips for Starting a Lawyer’s Blog
Hubspot and Wordpress
are two fabulous software
platforms. Hubspot
provides you with an
inbound marketing
machine chock full of
amazing analytics. The
blogging platform is ready
for you to add your
flagship content.
Wordpress provides
beautiful themes and a
wide array of plug-ins to
customize your blogging
experience. You can
choose between
Wordpress dot com or
Wordpress dot org,
depending upon your IT Choose the software platform that’s right
for you
skill level.
8
// Page 9

12. 5 Essential tips for Starting a Lawyer’s Blog
Here are 4 bonus tips:
 If your law firm’s website was designed or hosted by
LexisNexis, FindLaw, or some other such company, you
may think it is too costly to add a blog…Well it’s not! You
can set up your blog on Hubspot or Wordpress and it can
be linked to your main website. I’ve done it and it works!
 There is no excuse not to blog. I can assure you from my
experience the benefits are real and measureable
 It is critical to get into a “blogging rhythm.” Once you
understand what your audience cares about, give them
what they want to read. Publish your posts consistently,
on the same day(s) of the week. For example, there is a
wonderful blogger who publishes a new post every
Sunday. I look forward to reading it on Sunday mornings,
and would be disappointed if our blogger stopped
publishing on Sundays.
 Check out this candid discussion in the “Hubspot Partner’s
Forum on LinkedIn. It is chock full of gold about the pros
and cons of these two super software providers Click
here for a FREE Download of the discussion
9
// Page 10

13. Tip #4:
Designing a Logo
10
// Page 11

14. 5 Essential Tips for Starting a Lawyer’s Blog
Your blog or website has 3 seconds to make a
compelling first impression to a cyberspace traveler.
She’ll be attracted to your website by colors, header,
and logo. Make sure you employ all available resources
to engage a potential visitor.
“A logo is a graphic mark or emblem
commonly used by commercial
enterprises, organizations and even
individuals to aid and promote instant
public recognition. Logos are either
purely graphic (symbols/icons) or are
composed of the name of the
organization (a logotype or wordmark).”
[Source: Wikipedia].
Click on Hubspot to
VISUAL check out some
graphic design
companies
11
// Page 12

15. Tip #5:
Creating a Header
“You only have 3 seconds to grab the attention of
a cyberspace traveler. Use all the resources you
have available to you.”
12
// Page 15

16. 5 Essential Tips for starting a Lawyer’s Blog
Header
The header you
choose for your
website or blog is a
incredibly important
element for attracting
the attention of
cyberspace travelers
passing by your
website.
I’ve designed headers
myself using words
alone, and words and
images. I strongly
recommend you hire
a professional to
work with you to
create a sensational
header.
(I did).
13
// Page 13

17. Glossary:
Domain Name: An organization’s unique name on the
Internet. The chosen name combined with a top level
domain (“TLD”), such as .com or .org, makes up the
Internet domain name.
Internet Hosting Service: is a service that runs Internet
servers, allowing organizations and individuals to serve
content on the Internet.
Web Hosting Service: Is a type of Internet hosting
service that allows individuals or organizations to make
their website or blogs accessible via the World Wide
Web
Internet Protocol address (IP address): is a numerical
label assigned to each device (e.g., computer, printer)
participating in a computer network that uses the
Internet Protocol for communication.
Server: In most common use, a server is a physical
computer (a computer hardware system) dedicated to
run one or more services (as a host), to serve the
needs of the users of other computers on a network.
[Source: Wikipedia]
18

18. Contact Larry today for
expert help turbo-
charging your blog
800-249-5048 or
lawrence.berezin@
gmail.com
19