1. Lori B. Blum-Fagien
Results Oriented & Successful
Dynamic & Innovative
Excellent Communication Skills Values
Understands Entrepreneurialism
Compelling Testimonials & Reputation
Knowledge & Digital Solutions
Expectations, Expertise & Qualified
lbfagien@lbbmarketingandmediagroup.com
M 561.271.9653
Update 2013-3-28

2. Background and Career History
Lori Blum-Fagien, still known as the jazz world's leading female magazine publisher, CMO, and co-founder
of JAZZIZ Magazine, as well as three other publishing titles with previous personal and business partner for
nearly 30 years, Michael Fagien. In addition, Lori Blum-Fagien created cookbooks with themed CDs, co-
partnered with a boutique record label called i.e. music and musician/partner Lee Ritenour, and
opened JAZZIZ Bistro in 2004 with other well-known restaurateurs, Rapoport’s Restaurant Group. JAZZIZ
was a live music nightclub bringing internationally renown jazz artists to perform monthly along with local
and regional R&B and Jazz Groups at the Seminole Hardrock Paradise in Hollywood, Florida.
After selling her shares/ownership of JAZZIZ Omnimedia to her former personal and business partner
Michael Fagien of 30 years, Lori agreed to sign a 4.5 year non-compete non-solicitation. In 2007, Lori
created LBB Business and Media Consulting Group, providing consulting services in business and
marketing to clients in need of her unique out of the box marketing skills. Businesses included creating her
own DOOH Network - Healthy Body and Mind Network while developing her event marketing to b2b and
b2c affiliates.
Lori expanded her vision and background in the health, wellness, body and mind/fitness industry, inspiring
her Healthy Body and Mind Network which specialized in creating and developing ways for individuals to
enjoy healthier and better lifestyles through relaxation and therapeutic music with ambient visuals and
nature sounds." A Digital Out of Home Network and Theme Cruise. Stem Cell Therapy and Treatments
are also included under the Wellness Umbrella.
In addition, providing extensive marketing plans including digital media (social, mobile, cable, print-digital).
Incorporating user experience and visual design. Analyzing and establishing KPIs for various industries.

3. Over the course of Lori’s career, spanning nearly three decades, Lori Fagien
has earned a reputation as one of the most innovative forces of creative
marketing within the music and publishing entertainment, film, preventive health
and wellness industries including theme cruises and DOOH.

4. Education & Advertising Agency Beginnings
Lori Fagien graduated from the University of Florida in 1982 with a BS Degree in
Marketing and Advertising. Upon graduation, She began working as a Physician’s
Assistant in the Department of Nephrology at University of Florida. In the Summer of
1983, she began her career at GE Battery Division in Communications/Marketing.
Within that year, Lori left to become the General Manager and Media Director for
Carlson & Associates Advertising. An agency specializing in health and fitness. Clients
included Gainesville Health and Fitness, Nautilus, Spa Lady and other fitness centers
around the country.
Negotiated contracts with media
Researched new markets & demographics
Media planning and buying—print (magazine/newspaper) Broadcast-radio/TV.
Administrator. Managing a staff of 30. GM. Responsible for the day to day operations
inclusive of payroll, receivables/payables, collections, preparing monthly financial
statements.
While working full time during the day, Lori worked in the evenings developing JAZZIZ
Magazine.

5. Publishing & Digital Experience
The phenomenal growth and success at JAZZIZ Magazine, led Lori to leave Carlson &
Associates in 1984.
JAZZIZ initial launch was established in the Fall of 1983. And quickly opened the door creating
other titles like Play Magazine and Music.com. Great Taste cookbooks quickly followed.
Unique marketing concepts lead to gross revenues in excess of 6 million annually. JAZZIZ
quickly became the leading publication within it’s three year launch in 1983. JAZZIZ not only
became the publication of choice over Jazz Times and Downbeat, but it established itself as a
new industry marketing model.
Lori clearly established herself as someone who was thought of as an “outside of the box”
thinker. Implementing numerous marketing programs successfully. Ahead of her time,
developed a circle of marketing techniques, confirming print was tangible and could improve
brand awareness while increasing sales through special projects, merchandising, grass roots
local and national events, festivals. The first in developing the full length compilation audio
CD, CDR, connecting and creating call to action through source coding of ads in print and
through their digital website and e-mail marketing.

6. New Editorial Concepts
Lori was the first publisher creating themed issues, such as the
annual women in jazz, keyboards, love, education, and strings to
name a few. One of the highlights was her development of
increasing jazz sales in June. Currently, Jazz in June is still used
on line and at retail promoting jazz releases to educate consumer
about jazz music through numerous jazz festivals in the US and
around the world.
Unique marketing programs delivered from inception through
delivery, proved jazz sales could more than double due to Lori’s
gorilla marketing efforts. The success was staggering.
Delivering a 26% increase in sales.

7. Creating Custom Publishing
New Merchandise Ideas
Increasing revenue sales through key chains, mints, caps, ties, and
visors. The uniqueness of the JAZZIZ brand lead to the creation of
men’s ties and boxer shorts with a strategic affiliation with designer
Nicole Miller.
Custom Publishing Festival Guides – JVC Jazz Festival Series with
Festival Productions - NYC
Lori Fagien worked with other publishing companies creating custom
book deals for guitarists with Cherry Lane Publishing.
JAZZIZ Chronicles: The Guitarists: A collection of interviews and
features from the award-winning stock contents from JAZZIZ
Magazine. www.jazziz.com

8. Marketing Opportunities and Events
• Produced themed cookbooks called Great Taste. Each book includes 100 recipes
along with a full length audio CD. The titles were launched in 1996 as a series.
Valley Entertainment was the distributor.
• Created extraordinary and unprecedented events for retailers never accomplished
by other magazines within the music genre. Included successful Summer tours with
jazz artists coinciding with their performances at 26 Macy’s locations.
• Macys men’s departments had jazz artists walk runways in designer fashion wear,
while afterwards, each artist performed, signing their CDs, JAZZIZ-Macys compilation
CDs and JAZZIZ magazines. Free bonus distribution given to attendees of all
performances. In addition, additional copies of JAZZIZ and CDs were given away
during the months of June and July to all customers who purchased $100 or more in
the men’s department. Those same artists were also photographed by Macy’s. Not
only were the 10 pages featured in the Fall issue of JAZZIZ 15th Anniversary issue,
but the same 10 pages were included and featured exclusively in Macy’s Fall
catalogue distributed to millions of their credit card holders.

9. Event Planning & Co-Branding
Lori Blum-Fagien closed deals with the following clients for events and co-branding:
Sony, Panasonic, Technics, Acoustic Research, Yamaha, Cadillac, Mercedes, and Steinway &
Sons. In celebration of a custom issue on pianists and keyboardists along with the companion
CD. JAZZIZ and Steinway & Sons promoted this special issue by having several of the jazz
artists who were featured in that issue perform live at Steinway Hall, their flagship store on 57 th
Street in NYC. More than 300 industry executives and media attended celebrating JAZZIZ
Magazine’s licensing deal with Warner Music Enterprises (1994-1996) a division of the Time
Warner company and co-branding opportunity with Steinway.
Lori Fagien created co-branding opportunities with coffee companies like Barnies Coffee and Tea
company, creating the JAZZIZ Blend coffee. The blend was sold at all Barnies Coffee and Tea
locations. Thousands of additional copies of JAZZIZ Magazine was distributed as a premium
giveaway to customers who purchased a pound of the JAZZIZ blend. The JAZZIZ blend was
sold for over 3 years as their number 1 blended coffee.

10. After two decades of successfully running JAZZIZ Magazine and other media titles,
Lori and Michael Fagien partnered with music jazz legend Lee Ritenour and well-
known music executive Mark Wexler forming a boutique record label called i.e. Music.
i.e. Music immediately landed a P&D deal with Universal Music Group. Within the
same decade, Lori and Michael Fagien partnered with restaurateur legend Burt
Rapoport and launched JAZZIZ Bistro and Live Music in 2004 located at the Seminole
Hard Rock Entertainment Complex.
Boca Magazine's Best of Boca 2005 edition has named JAZZIZ Bistro
BEST PLACE FOR NIGHT MUSIC! JAZZIZ Bistro is a new and exciting dining
experience replete with great food, specialty drinks, unique atmosphere and the best
music in South Florida. A state of the art sound stage, indoor and outdoor
bars/lounges and retail space makes JAZZIZ a one of a kind destination for people
who enjoy great food, entertainment and a place to hang with friends and loved ones.

11. Lori sold per partnership, departing from JAZZIZ and all its entities in 2007.
She remained interested in marketing and music. Since 2007, her passion
and interests are within healthy, body, mind, and wellness opportunities.
Lori has worked with other like minded individuals evaluating the
opportunities of digital media while incorporating therapeutic spa music
along with relaxation visuals to help patients through medically challenging
times.
Lori has worked with other companies who have created compact discs and
DVDs promoting and marketing products utilizing spa music and video
footage enhancing relaxation.

12. Previous Clients-Preventive Health
Lori’s current experience since 2007 includes providing
marketing consulting including event planning for the last two
years in expanding awareness through education along with
developing business relationships and strategic affiliations with
other like-minded corporations using stem cells for treatment,
research, therapy and preservation/collection. Through blood
and fat extractions.

13. Parenting Education: Saint Andrews & Hyde Schools
Passionate about marketing the benefits of parenting workshops. Lori worked as a marketing
consultant and admissions consultant for Hyde Schools while producing parenting events-
seminars for Saint Andrews School from 2010-2012. Lori continues to support Hyde Schools,
although her daughter graduated Hyde in 2009. Currently attending FSU becoming a child-
teen clinical psychologist.
Marketing the positive attributes while elevating the reputation for Hyde School. Emphasis on
a character building/leadership school. Lori successfully implemented and executed an
Annual TBJ workshop at Saint Andrews School in Boca Raton, FL for their lower, middle and
upper school parents. Lori worked with private and public schools on Spring lectures and
presentations to parents and their seniors graduating for college success.
Responsible to encourage therapists, psychologists, counselors, teachers and faculty to attend
TBJ workshops demonstrating the importance of communication and building priority
foundations in parent’s homes enhancing stronger and better relationships within the family
and at school.
“Helping families and
Helping
communities fulfill their
highest potential.”

14. Custom Events with Co-Affiliates
Swamp da Wamp – Harley Davidson Grass Roots Events
Boca Neurology – b2b with PI, Workman’s Comp Attorneys
S. Fla Bone Marrow and Stem Cell Institute – b2b Physician Events-Seminars
Rallytel Mobile – building consumer awareness retention and subscribers
Hyde and Saint Andrews Private Boarding and Day Schools-Parenting
seminars and admissions consulting

15. Pages - Social Media Education Groups
Adult Stem Cell Banking Group on Facebook, Linked In and Twitter. Fact finding, research studies,
articles on treatments and therapies. Banking preservation options and treatments of your adult stem
cells. How is the collection of your own adult stems cells the future in preventive health and wellness?
Learn more! Family history of diseases and concerns about the ramifications of... your well being? Read
about the who, why and how to choose? Preserving potent healthy adult stem cells guarantees you a
better chance for a quality of life while increasing your longevity from a potential debilitating illnesses
such as Diabetes, Alzheimer's, Parkinson's, Chrons, Stroke, Cancer, MS. What steps can you take to
become pro-active in your journey and destiny? Never too early nor too late storing your adult stem cells.
A new health policy assuring your quality of life. Read stories about the usage of adult stem cell
treatments and success stories.
Veterinary Stem Cell – Treatments & Therapy. Informative groups through Facebook and Linked In.
Providing information about implanted stem cells in animals. With current technology stems cells are
used to produce tendon, bone and ligaments. Arthritis and pain are a common source of pain in older
dogs. Veterinarians now have a wonderful new cure for certain painful and debilitating arthritic conditions
in dogs. Using this new technology also furthers research and approval for use in humans suffering with
similar conditions. We might all one day thank man's best friend for a more comfortable life for all.

16. Current & Potential New Clients
 Marketing Research and develop measurable KPIs.
 Affiliate Marketing b2b Clients-Media Sponsorship, barter, trade, in kind-all media format including (digital,
social, print-digital, outdoor, DOOH, radio, syndicated radio, cable, local-regional newspaper)
 Execute and oversee day-to-day management of online social media campaigns and conversation
calendars; including recommendations for campaign optimization, reporting, and analysis that drives
ongoing online demand creation, sales and revenue. Execute strategies that increase online sales,
conversions, up selling, accessories site optimization and all other e-commerce activities once the traffic
generated by client’s Interactive Marketing group. Provide daily media reporting and weekly activities.
 Ensure that brand standards are kept current with offline initiatives. Analyze competitive landscape and
provide weekly analysis/recommendations to client.
 Research and present new social media and platforms which impact and benefit client through increase
of current retention of consumer based side of business while grow the base of clients significantly within
3 years.
 Structure in excel a format that determines/calculates the ROI from various online social programs.
Incorporate competitive intelligence and analysis into the implementation of effective social media
campaigns. Derive conclusions from analyses and present recommendations to client management.

17. MediaSponsorship Negotiation & Management
 Negotiate with, confirm and help manage media sponsors.
 Establish media sponsorship levels, costs and assets each sponsor receives. Work
with Festival Producer from client.
 Create and manage all aspects of a 6-month marketing/advertising plan
 Bartered/media placements from Festival media partners
 HSN media schedule (includes online and on-air promos/ads) provided by HSN
 Visit St. Pete/Clearwater ads (schedule provided by Visit St Pete)
 Oversee and coordinate media placements
 Input on Social media marketing plan (created by out of house agency Rearden Killion)
 Develop a master schedule that incorporates all media partners, paid and bartered,
complete with all deliverables, material dates, flight dates, reach and frequency
 Set up a reporting system to determine ROI
 Serve as key point person for: Festival producer (Karlitz & Company), HSN, Visit St.
Pete/Clearwater and Rearden Killion.
 Work in tandem with Festival’s Public Relations agency
 Trafficking. Ensuring synergy with editorial and advertisement placements.
 Review , make recommendations and suggestions for all print and online ads (created
by Rearden Killion) and any TV ads (created by HSN)

18. Proficiency & Extensive Knowledge
Specialties
 Brand strategy, execution and management
 Event Marketing (promotional events, trade/conventions, festivals)
 P&L responsibilities for multiple products and media brands
 Traditional print brands across multiple media platforms including online, radio, grass
roots programs and DVDs/CDs
 Sales and general management, development and training
 Financial planning, budgeting/forecasting; collections, EOY evaluations, GOH expense
budgeting
 Business development and strategic marketing/affiliations/partnerships within health and
wellness, medical related fields, education and music
 Multi-platform sales, research, marketing and creative services including - online , print,
and event sponsorships, custom publishing
 Client & consumer/customer relations, direct mail and alternative marketing efforts,
circulation management, budgeting and executions
 SEO/SEM, pay-per-click, analytics, competitor analysis
Skills
 Excel, PPT, Word, Database (various), ACT-Sales Mgmt., Quick books
 Adobe Shop-Web Creative Suite, Microsoft Office, E-mail-MailChimp

19. Professional Testimonials
Howard Mandel, Author, Editor, Contributor Jazziz
“Lori Blum-Fagien, in my experience, has been a detail-oriented, take-charge businesswoman, alert to
opportunities and able to implement her skills as well as motivate other employees to accomplish results.
While working with Jazziz Magazine, for which I was a frequent contributor, she helped steer the
publication in its journalistic mission and to quick, substantial growth. She is articulate and decisive, as
well as collaborative. I'm sure she can contribute positively in a wide range of positions and circumstances,
and I urge anyone considering working with her to take her application seriously, as she will be a powerful
asset, particularly in marketing, promotions and advertising programs.”
Harold Fein, Former VP of Special Projects/Sony Music
"Lori was very professional and I found her to be an important asset in our marketing plans.“
Mike Bartlett, Marketing Manager, Acoustic Research
“What can I say, Lori is one great lady she has so much energy and get-up-and-go she leave you
breathless. I’ve know her for a while, I won’t say how long but just about the time her magazine Jazz-iz
came to market and I seen her work tirelessly to build it into a formidable force. It’s tough to build
something in a niche and sustain it for so long while keeping it credible and not deviate from the core
value. Great job Lori, it’s always fun working with you because we know you will get the job done and done
right….whatever it is.”
Kirk Whalum, Jazz Musician, Chairman, Candied Yam Music
“What a distinct pleasure it was to work with Lori Blum-Fagien. She is a creative and positive person who
leaves you smiling even if you weren't before hand. I know that she will do well in this season of life as she
brings a spirit of imagination and determination to whatever she does.”

20. Testimonials Continued
Jean-Pierre Leduc, A&R, Sales Mktg, Justin Time Records
“Lori Fagien is a diligent, dedicated person who is both courteous and tenacious in all her endeavors. I
would heartily recommend doing business with her, as energy and drive are essential to get any venture off
the ground. I do so with pleasure. “
Ivan Lipton, President & CEO Strawberries Inc.
“During the years when we worked with Lori Fagien and Jazziz, she consistently revealed her dynamic,
creative, and enthusiastic personality. We worked on many successful promotions together, and the
collaboration was always pleasant and professional. Lori is a highly intelligent, organized, energetic and
savvy business-person, who has a knack for realizing a marketing vision. I would strongly recommend LBB
Marketing and Lori for any marketing assignment.”
Martin Mueller, Executive Director, The New School, NYC
“Lori was an early innovator in bringing cutting edge technology and data driven concept and approach to
presenting, marketing, and advertising the field of jazz and related contemporary music.”
November 16, 2009
George Nauful, Past President Mesa Blue Moon Distribution
“Lori is one of the hardest working people I know. She is persistent, dedicated, focused, and as smart as
they come. She has a very keen sense and business savvy that arises in every situation. Lori always
delivers and gets the job done with expert precision and timing. She’s loyal and devoted but she’s also
tough when she needs to be. Lori is definitely someone you’d want on your team.”

21. Professional Networking Sites
Lori has a track record for success, as well as a bright future.
Michael Blum Oct 14, 2011
I worked with Lori for several years while she was the CMO at JAZZIZ. She was a pleasure to work with, very
knowledgeable, helpful and professional.
Doug Yoel Sept 26, 2011
Lori has advanced analytical skills. Can process a lot of information and make it seem easy.
Mike Bear Sept 8, 2011
Lori is an inspiring leader who gets results, whether managing a team or working independently.
Evelyn Castro Sept 7, 2011
Lori gives an A+ performance. Focused, driven, and constantly getting the job done.
Charles Greene Sept 6, 2011
Lori Beth Blum-Fagien; JAZZIZ-Bistro & Live Music; co-founder/publisher of Jazziz magazine; a charming
person with great love for arts. ”
Maxwell Price Aug 24, 2011
Lori's positive outlook and focused approach to work make her an asset. She is talented, sincere, and can
open doors with her smile !
Mark Pettey Jun 28, 2011
Lori is one of the smartest people I know. Serious brain power and a true jazz lover.”
Dom Minasi Jun 28, 2011

22. Healthy Body Mind Wellness &
Beautification Seminars
web tv, land & at sea
ving in Balance - Facilitating the healing & rejuvenation of the body, mind, and sp
s
Living in balance through unique, motivational and inspirational adventures with
web tv hosts who will inform, interact and impact each viewer's daily life. On land
and at sea presenting immeasurable value and pleasure by having participants
become in touch with their inner selves while embracing other like-minded
individuals who together achieve an inner transformational experience. Indulging
daily with preventive health, wellness, inner spirituality, nutritional, and body
beautification tips.

23. Lori Fagien continues to be passionate and extremely active in
marketing stems cells and other related areas within preventive health
and wellness medically related. While she continues to provide her time
and energy towards event marketing for non profit causes and parenting
workshops, lectures and college preparedness.
The Health & Wellness Healthy Body &
Networks Mind Network