SlideShare a Scribd company logo

LBi_IAB social media event_080710

•
•
LBi UK
LBi UK

Being the Hostess or Host with the Mostess – The Importance of Social Community Management

BusinessTechnology
1 of 26
 
Being an effective Community Manager is like being a gracious, hostess (or host)...
 
As organisations launch platforms to engage in collaborative conversations with individuals (consumers) Managing the community becomes one of the most important levers for success.
Think…
 
 
The Host/ess with the Mostess ,[object Object],[object Object],[object Object]
 
 
Welcome! ,[object Object],[object Object],[object Object]
Stop Talking about Yourself! ,[object Object],[object Object],[object Object]
Smile! You’re online. ,[object Object],[object Object],[object Object]
Watch Your Tone Mr! ,[object Object],[object Object],[object Object]
[object Object],[object Object]
 
 
Pay attention, I’m speaking. ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
What’s your name and where do you come from? ,[object Object],[object Object],[object Object]
Bob, here, is from Scunthorpe ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
It’s the person behind the name ,[object Object],[object Object],[object Object],[object Object]
“ I’m not from Marketing you know.” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 

Recommended

Networking Skills - Teach First
Networking Skills - Teach FirstNetworking Skills - Teach First
Networking Skills - Teach First
Career Development Service, University of Leicester
 
Productive Network Meetings
Productive Network MeetingsProductive Network Meetings
Productive Network Meetings
Hale Pringle Ed. D., Certified IM Trainer
 
Bbcc networking final
Bbcc networking finalBbcc networking final
Bbcc networking final
Keith Hatschek
 
BCSVP Major Donor Fundraising
BCSVP Major Donor FundraisingBCSVP Major Donor Fundraising
BCSVP Major Donor Fundraising
guest046c174
 
Connects Networking Stoke October 2015 - 9 Guaranteed Steps To Fail At Busine...
Connects Networking Stoke October 2015 - 9 Guaranteed Steps To Fail At Busine...Connects Networking Stoke October 2015 - 9 Guaranteed Steps To Fail At Busine...
Connects Networking Stoke October 2015 - 9 Guaranteed Steps To Fail At Busine...
Stuart Walton
 
Build your business through referrals
Build your business through referralsBuild your business through referrals
Build your business through referrals
Mike IFA LeGassick Financial Lifestyle Planner
 
Business Networking Workshop September 2013 - Frances Jones - Image Matters
Business Networking Workshop September 2013 - Frances Jones - Image MattersBusiness Networking Workshop September 2013 - Frances Jones - Image Matters
Business Networking Workshop September 2013 - Frances Jones - Image Matters
Johnny Beirne
 
Networking 101
Networking 101Networking 101
Networking 101
Stephen Joyce
 

Recommended

Networking Skills - Teach First
Networking Skills - Teach FirstNetworking Skills - Teach First
Networking Skills - Teach First
Career Development Service, University of Leicester
 
Productive Network Meetings
Productive Network MeetingsProductive Network Meetings
Productive Network Meetings
Hale Pringle Ed. D., Certified IM Trainer
 
Bbcc networking final
Bbcc networking finalBbcc networking final
Bbcc networking final
Keith Hatschek
 
BCSVP Major Donor Fundraising
BCSVP Major Donor FundraisingBCSVP Major Donor Fundraising
BCSVP Major Donor Fundraising
guest046c174
 
Connects Networking Stoke October 2015 - 9 Guaranteed Steps To Fail At Busine...
Connects Networking Stoke October 2015 - 9 Guaranteed Steps To Fail At Busine...Connects Networking Stoke October 2015 - 9 Guaranteed Steps To Fail At Busine...
Connects Networking Stoke October 2015 - 9 Guaranteed Steps To Fail At Busine...
Stuart Walton
 
Build your business through referrals
Build your business through referralsBuild your business through referrals
Build your business through referrals
Mike IFA LeGassick Financial Lifestyle Planner
 
Business Networking Workshop September 2013 - Frances Jones - Image Matters
Business Networking Workshop September 2013 - Frances Jones - Image MattersBusiness Networking Workshop September 2013 - Frances Jones - Image Matters
Business Networking Workshop September 2013 - Frances Jones - Image Matters
Johnny Beirne
 
Networking 101
Networking 101Networking 101
Networking 101
Stephen Joyce
 
Selling The Brand Of You Ashley Cisneros
Selling The Brand Of You Ashley CisnerosSelling The Brand Of You Ashley Cisneros
Selling The Brand Of You Ashley Cisneros
Ashley Cisneros
 
Running a good group
Running a good groupRunning a good group
Running a good group
gretamorris
 
It's not about you: networking 101
It's not about you: networking 101It's not about you: networking 101
It's not about you: networking 101
MB Piland Advertising + Marketing
 
Public Speaking Can Help Your Business
Public Speaking Can Help Your BusinessPublic Speaking Can Help Your Business
Public Speaking Can Help Your Business
Michael Beek
 
Networking Tips via Keith Ferrazzi Book "Never Eat Alone"
Networking Tips via Keith Ferrazzi Book "Never Eat Alone"Networking Tips via Keith Ferrazzi Book "Never Eat Alone"
Networking Tips via Keith Ferrazzi Book "Never Eat Alone"
LinkedIn Riches
 
Custom scouts_making_the_ask_small_screen
Custom scouts_making_the_ask_small_screenCustom scouts_making_the_ask_small_screen
Custom scouts_making_the_ask_small_screen
mikalsky
 
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
Dana Workes
 
Never Eat Alone Presentation
Never Eat Alone PresentationNever Eat Alone Presentation
Never Eat Alone Presentation
geemann90
 
Sponsorship marketing ideas to build a better brand experience
Sponsorship marketing ideas to build a better brand experienceSponsorship marketing ideas to build a better brand experience
Sponsorship marketing ideas to build a better brand experience
Jack Morton Worldwide
 
Tips for Nonprofits from Industry Experts for 2010 Donors
Tips for Nonprofits from Industry Experts for 2010 DonorsTips for Nonprofits from Industry Experts for 2010 Donors
Tips for Nonprofits from Industry Experts for 2010 Donors
GuideStar
 
Before you start on social media
Before you start on social mediaBefore you start on social media
Before you start on social media
Hi Gemba
 
Pinterest Engagement Featuring Carol Stephen
Pinterest Engagement Featuring Carol StephenPinterest Engagement Featuring Carol Stephen
Pinterest Engagement Featuring Carol Stephen
Pam Ann Marketing
 
Networking In A Crowd Of Strangers
Networking In A Crowd Of StrangersNetworking In A Crowd Of Strangers
Networking In A Crowd Of Strangers
kparish3289
 
Socialize with savvy
Socialize with savvySocialize with savvy
Socialize with savvy
janehbasto
 
Socialize with savvy
Socialize with savvySocialize with savvy
Socialize with savvy
janehbasto
 
How To Become a Better Female Entrepreneur
How To Become a Better Female EntrepreneurHow To Become a Better Female Entrepreneur
How To Become a Better Female Entrepreneur
Penina Rybak
 
Jim Rochford\'s "If You Don\'t Like Networking, You Must Like Cold Calli...
Jim Rochford\'s "If You Don\'t Like Networking, You Must Like Cold Calli...Jim Rochford\'s "If You Don\'t Like Networking, You Must Like Cold Calli...
Jim Rochford\'s "If You Don\'t Like Networking, You Must Like Cold Calli...
careerforum
 
Dale carnegie
Dale carnegieDale carnegie
Dale carnegie
Sanket Jagare
 
Community management, social media week Glasgow 2012 - Emma Ramsay
Community management, social media week Glasgow 2012 - Emma RamsayCommunity management, social media week Glasgow 2012 - Emma Ramsay
Community management, social media week Glasgow 2012 - Emma Ramsay
Emma Ramsay
 
The 5 Secrets of Networking
The 5 Secrets of NetworkingThe 5 Secrets of Networking
The 5 Secrets of Networking
Angel L. Ramos, MBA
 
Who to reach, what to say and how to say it
Who to reach, what to say and how to say itWho to reach, what to say and how to say it
Who to reach, what to say and how to say it
Derek Rice
 
The secret of successful
The secret of successfulThe secret of successful
The secret of successful
Irene Cravero
 

More Related Content

What's hot

Networking Tips via Keith Ferrazzi Book "Never Eat Alone"
Networking Tips via Keith Ferrazzi Book "Never Eat Alone"Networking Tips via Keith Ferrazzi Book "Never Eat Alone"
Networking Tips via Keith Ferrazzi Book "Never Eat Alone"
LinkedIn Riches
 
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
Dana Workes
 
Networking In A Crowd Of Strangers
Networking In A Crowd Of StrangersNetworking In A Crowd Of Strangers
Networking In A Crowd Of Strangers
kparish3289
 
How To Become a Better Female Entrepreneur
How To Become a Better Female EntrepreneurHow To Become a Better Female Entrepreneur
How To Become a Better Female Entrepreneur
Penina Rybak
 

What's hot (18)

Selling The Brand Of You Ashley Cisneros
Selling The Brand Of You Ashley CisnerosSelling The Brand Of You Ashley Cisneros
Selling The Brand Of You Ashley Cisneros
 
Running a good group
Running a good groupRunning a good group
Running a good group
 
It's not about you: networking 101
It's not about you: networking 101It's not about you: networking 101
It's not about you: networking 101
 
Public Speaking Can Help Your Business
Public Speaking Can Help Your BusinessPublic Speaking Can Help Your Business
Public Speaking Can Help Your Business
 
Networking Tips via Keith Ferrazzi Book "Never Eat Alone"
Networking Tips via Keith Ferrazzi Book "Never Eat Alone"Networking Tips via Keith Ferrazzi Book "Never Eat Alone"
Networking Tips via Keith Ferrazzi Book "Never Eat Alone"
 
Custom scouts_making_the_ask_small_screen
Custom scouts_making_the_ask_small_screenCustom scouts_making_the_ask_small_screen
Custom scouts_making_the_ask_small_screen
 
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
 
Never Eat Alone Presentation
Never Eat Alone PresentationNever Eat Alone Presentation
Never Eat Alone Presentation
 
Sponsorship marketing ideas to build a better brand experience
Sponsorship marketing ideas to build a better brand experienceSponsorship marketing ideas to build a better brand experience
Sponsorship marketing ideas to build a better brand experience
 
Tips for Nonprofits from Industry Experts for 2010 Donors
Tips for Nonprofits from Industry Experts for 2010 DonorsTips for Nonprofits from Industry Experts for 2010 Donors
Tips for Nonprofits from Industry Experts for 2010 Donors
 
Before you start on social media
Before you start on social mediaBefore you start on social media
Before you start on social media
 
Pinterest Engagement Featuring Carol Stephen
Pinterest Engagement Featuring Carol StephenPinterest Engagement Featuring Carol Stephen
Pinterest Engagement Featuring Carol Stephen
 
Networking In A Crowd Of Strangers
Networking In A Crowd Of StrangersNetworking In A Crowd Of Strangers
Networking In A Crowd Of Strangers
 
Socialize with savvy
Socialize with savvySocialize with savvy
Socialize with savvy
 
Socialize with savvy
Socialize with savvySocialize with savvy
Socialize with savvy
 
How To Become a Better Female Entrepreneur
How To Become a Better Female EntrepreneurHow To Become a Better Female Entrepreneur
How To Become a Better Female Entrepreneur
 
Jim Rochford\'s "If You Don\'t Like Networking, You Must Like Cold Calli...
Jim Rochford\'s "If You Don\'t Like Networking, You Must Like Cold Calli...Jim Rochford\'s "If You Don\'t Like Networking, You Must Like Cold Calli...
Jim Rochford\'s "If You Don\'t Like Networking, You Must Like Cold Calli...
 
Dale carnegie
Dale carnegieDale carnegie
Dale carnegie
 

Similar to LBi_IAB social media event_080710

The secret of successful
The secret of successfulThe secret of successful
The secret of successful
Irene Cravero
 
Building and growing your online community
Building and growing your online communityBuilding and growing your online community
Building and growing your online community
Derek Rice
 
Mediabarcamp2013 development of internet activism in belarusian media
Mediabarcamp2013 development of internet activism in belarusian mediaMediabarcamp2013 development of internet activism in belarusian media
Mediabarcamp2013 development of internet activism in belarusian media
Tatsiana Tsigan
 
How to shine at networking events workshop slides2
How to shine at networking events workshop slides2How to shine at networking events workshop slides2
How to shine at networking events workshop slides2
guest011482
 

Similar to LBi_IAB social media event_080710 (20)

Community management, social media week Glasgow 2012 - Emma Ramsay
Community management, social media week Glasgow 2012 - Emma RamsayCommunity management, social media week Glasgow 2012 - Emma Ramsay
Community management, social media week Glasgow 2012 - Emma Ramsay
 
The 5 Secrets of Networking
The 5 Secrets of NetworkingThe 5 Secrets of Networking
The 5 Secrets of Networking
 
Who to reach, what to say and how to say it
Who to reach, what to say and how to say itWho to reach, what to say and how to say it
Who to reach, what to say and how to say it
 
The secret of successful
The secret of successfulThe secret of successful
The secret of successful
 
Talk the Talk: Tips for Effective Communication - AIM Open House presentation
Talk the Talk: Tips for Effective Communication - AIM Open House presentationTalk the Talk: Tips for Effective Communication - AIM Open House presentation
Talk the Talk: Tips for Effective Communication - AIM Open House presentation
 
Building and growing your online community
Building and growing your online communityBuilding and growing your online community
Building and growing your online community
 
Mediabarcamp2013 development of internet activism in belarusian media
Mediabarcamp2013 development of internet activism in belarusian mediaMediabarcamp2013 development of internet activism in belarusian media
Mediabarcamp2013 development of internet activism in belarusian media
 
How To Deal With Social Media Meanies (Barkworld Expo 2010)
How To Deal With Social Media Meanies (Barkworld Expo 2010)How To Deal With Social Media Meanies (Barkworld Expo 2010)
How To Deal With Social Media Meanies (Barkworld Expo 2010)
 
Social Media Basics and Using Social Media to Monitor the Competition or Comp...
Social Media Basics and Using Social Media to Monitor the Competition or Comp...Social Media Basics and Using Social Media to Monitor the Competition or Comp...
Social Media Basics and Using Social Media to Monitor the Competition or Comp...
 
Persuasion Note Cards: preview
Persuasion Note Cards: previewPersuasion Note Cards: preview
Persuasion Note Cards: preview
 
Community Management Tips: How To Set Up Public and Private Communities
Community Management Tips: How To Set Up Public and Private CommunitiesCommunity Management Tips: How To Set Up Public and Private Communities
Community Management Tips: How To Set Up Public and Private Communities
 
Social Media Identity: Who Am I and How Did I Get Here
Social Media Identity: Who Am I and How Did I Get Here Social Media Identity: Who Am I and How Did I Get Here
Social Media Identity: Who Am I and How Did I Get Here
 
Public advocacy effective lobbying
Public advocacy effective lobbyingPublic advocacy effective lobbying
Public advocacy effective lobbying
 
Breaking Through Your Networking Fears - Gina Romero
Breaking Through Your Networking Fears - Gina RomeroBreaking Through Your Networking Fears - Gina Romero
Breaking Through Your Networking Fears - Gina Romero
 
Building Community 101
Building Community 101Building Community 101
Building Community 101
 
Participants are for life, not just your survey!
Participants are for life, not just your survey!Participants are for life, not just your survey!
Participants are for life, not just your survey!
 
Get Out of the Back Row! A Community Involvement Primer - #OpenWest
Get Out of the Back Row! A Community Involvement Primer - #OpenWestGet Out of the Back Row! A Community Involvement Primer - #OpenWest
Get Out of the Back Row! A Community Involvement Primer - #OpenWest
 
MMC Presentation - 199 Ideas for Membership Recruitment and Retention
MMC Presentation - 199 Ideas for Membership Recruitment and RetentionMMC Presentation - 199 Ideas for Membership Recruitment and Retention
MMC Presentation - 199 Ideas for Membership Recruitment and Retention
 
How to shine at networking events workshop slides2
How to shine at networking events workshop slides2How to shine at networking events workshop slides2
How to shine at networking events workshop slides2
 
Why Care About Social Media?
Why Care About Social Media?Why Care About Social Media?
Why Care About Social Media?
 

Recently uploaded

What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
srcw2322l101
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
Stefan Wolpers
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
Alejandro Cremades
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Saksham Gupta
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
Alejandro Cremades
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
AnaBeatriz125525
 

Recently uploaded (20)

Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
HR and Employment law update: May 2024.
HR and Employment law update: May 2024.HR and Employment law update: May 2024.
HR and Employment law update: May 2024.
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed Guide
 
Chapter 2ppt Entrepreneurship freshman course.pptx
Chapter 2ppt Entrepreneurship freshman course.pptxChapter 2ppt Entrepreneurship freshman course.pptx
Chapter 2ppt Entrepreneurship freshman course.pptx
 

LBi_IAB social media event_080710

Editor's Notes

  1. Plan to embed these four elements into your overall management strategy.
  2. Sustainable communities require strong management Plan to embed these four elements into your overall management strategy.
  3. The "Social Butterfly"-The importance of engaging. Social etiquette. Watching your tone. To be credible
  4. The marketing and PR approach to social networks and communities is often to push out brand messages and assume the members want to hear all about it.