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Current  Business Intelligence Challenges By Lonnell Branch
Table of Content ,[object Object],[object Object],[object Object],[object Object]
Current State
Where Is Business Intelligence Headed?
Business Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Intelligence Architecture Reporting tools Report Servers ETL Servers Database Servers Facts Dimensions Aggregates
Query Tool Diversity Let’s Start Reporting
Query Overload Why can’t I query all  markets  for  18 months  of  product  sales by  store, demo  and  sales campaign ?
Query performance tune up kit How do we get faster queries? Bigger Servers? More Servers? Faster Servers? More Indexes? Composite Indexes? Bitmap Indexes? More Partitions?
Has the ETL Run Yet? How do we coordinate ETL and Reporting Processes?
What is in the data warehouse? Business users  want to know.  Power users  need to know.  Do  we  really know?
Reporting Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do we get BI to the small guy?
What is the BI Portal? Is the BI portal the most productive environment for end users, developers or clients?
What Business Reports are availabe from the BI tool?
How do we improve business performance with BI? BI Architects? Data Architects? Report User’s Input?
What do users Want?
Less Complexity
Data Democracy
Speed !!!
Future State
 
 
Suggestions
Empower the Business to Manage the Rules and Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],So you business-types want to be able to change your reports? I want to relax my methodology policy I want to be able to promote a new product combination I need to add the new regulations
Analytically improve the rules Use:  Find the relationships between customers Example :  Sort customers into groups with different buying profiles. Operation :  Analysis is generally done offline, but the results can be used in automated decisions – such as offering a given product to a specific customer Descriptive analytics  can be used to categorise customers into different categories – which can be useful in setting strategies and targeting treatment.
Add predictive insight Use:   Identify the odds that a customer will take a specified action Example :   Will the customer respond to this promotion?  Operation :  Models are called by a business rules engine to “score” an individual or contact. Predictive analytics  often rank-order individuals. For example, credit scores rank-order borrowers by their credit risk – the higher the score, the more “good” borrowers for every “bad” one.
Let’s Plan for Change
Lets Develop A BI Strategy  Business  Performance Management Tactical  Analysis Operations  Monitoring Business Goals Information BI Infrastructure Business Strategy Analytic Capabilities Intelligence People
Integrate Strategy and a BI Roadmap Business Drivers Business Goals Analytical Capabilities Technical Deliverables Resources Customer Consolidation Product Expansions Accountability Internal / External Infrastructure Infostructure EPS and Revenue Growth Support product Rollout   Top 50 Markets BI Support for 20% Of Employees 2007 2008 2009 2010 Globalization Data structures Daily Panel Results Market Performance Process Performance Verified Data ? Aggregates Daily Data Business Metrics Repository ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data    Information  Intelligence   Insight Regulatory and compliance Support Data Quality Assurance Market Monitoring and Reporting Forward Looking Backward Looking Alerts
The End

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Business Intelligence Challenges 2009

  • 1. Current Business Intelligence Challenges By Lonnell Branch
  • 2.
  • 4. Where Is Business Intelligence Headed?
  • 5.
  • 6. Business Intelligence Architecture Reporting tools Report Servers ETL Servers Database Servers Facts Dimensions Aggregates
  • 7. Query Tool Diversity Let’s Start Reporting
  • 8. Query Overload Why can’t I query all markets for 18 months of product sales by store, demo and sales campaign ?
  • 9. Query performance tune up kit How do we get faster queries? Bigger Servers? More Servers? Faster Servers? More Indexes? Composite Indexes? Bitmap Indexes? More Partitions?
  • 10. Has the ETL Run Yet? How do we coordinate ETL and Reporting Processes?
  • 11. What is in the data warehouse? Business users want to know. Power users need to know. Do we really know?
  • 12.
  • 13. How do we get BI to the small guy?
  • 14. What is the BI Portal? Is the BI portal the most productive environment for end users, developers or clients?
  • 15. What Business Reports are availabe from the BI tool?
  • 16. How do we improve business performance with BI? BI Architects? Data Architects? Report User’s Input?
  • 17. What do users Want?
  • 22.  
  • 23.  
  • 25.
  • 26. Analytically improve the rules Use: Find the relationships between customers Example : Sort customers into groups with different buying profiles. Operation : Analysis is generally done offline, but the results can be used in automated decisions – such as offering a given product to a specific customer Descriptive analytics can be used to categorise customers into different categories – which can be useful in setting strategies and targeting treatment.
  • 27. Add predictive insight Use: Identify the odds that a customer will take a specified action Example : Will the customer respond to this promotion? Operation : Models are called by a business rules engine to “score” an individual or contact. Predictive analytics often rank-order individuals. For example, credit scores rank-order borrowers by their credit risk – the higher the score, the more “good” borrowers for every “bad” one.
  • 29. Lets Develop A BI Strategy Business Performance Management Tactical Analysis Operations Monitoring Business Goals Information BI Infrastructure Business Strategy Analytic Capabilities Intelligence People
  • 30.