Marketplace and Quality Assurance Presentation - Vincent Chirchir
Online Marketing to Seniors via Social Media - Alpro Marketing Forum
1. Social Media & 50+ Web 2.0. It’s all about facilitating conversations. Are you? Lode | Broekman Marketing Advies ALPRO Marketing Forum De Panne, 20th May 2009
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3. Introducing: Lode Broekman Amsterdam (1965) Muiderberg (1996) Daan (2004) Asia (1993) Marketing (1987) Internetjunk Broekman Marketing Advies (2007) Interactive Marketing Social Networking Propaganda & Marketingfacts
8. Consumers 2.0 “ The role of the consumer has changed from isolated to connected , from unaware to informed , from passive to active .” - CK Prahalad: The Future of Competition
11. The ways to share influence have exploded PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site Comments on blogs Comments on websites Viral emails Wish lists Ratings on retail sites Reviews on retail sites Auction websites Social Bookmarking Chat room Price comparison sites Social shopping sites Talk face to face Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker Phone call Talk face to face Phone call SMS Email Instant Messenger Talk face to face Talk to shop worker Consumer influence channels
25. Different types of Social Networks SOCIAL FUNCTIONAL BROADCASTING PARTICIPATING Sources: Digital World (HH) & FD Plaxo SimplyHire Friendfeed, SecondBrain del.icio.us Twitter Epernicus.com, AdGabber.com, INmobile.org, Meettheboss.com Social Communities Facebook, Friendster, Hyves, Netlog, MySpace Practical Communities Flickr, Youtube, Blogger Netwerk Communities LinkedIn, Xing, Ecademy Cohesion Communities Wikipedia, TechCrunch, Alumni Networks
26. What do you do in a social netwerk? Sources: North American Technographics Retail And Marketing Online Youth Survey, Q4 2007 40% Watched a video: 55% Wrote on someone’s profile page (e.g., wrote on a wall, posted a testimonial): 51% Read a blog or journal: 47% Listened to music: 53% Send a friend/connection request: 59% Searched for someone that I used to know: 65% Looked at profiles of people I didn’t know: 70% Posted/updated my profile: 79% Sent a message to someone: 86% See what my friends are up to: Frequency Activity