Tokens 4 Teens is a transportation program through the Janesville School District that provides bus tokens and gas gift cards to low-income families so they are able to get to and from school and school-related activities. Our team agreed that we wanted to work on a project that benefited youth. We conducted a search to determine what the needs were in Rock County and contacted the Homeless Liaison through the School District of Janesville for some ideas. She mentioned that developing a marketing plan for the Tokens 4 Teens program would be beneficial as a way to receive more donations. As a group we decided we would create a logo, brochure, and website to expand the brand of the program. We presented to the Janesville School Board and the City Council our accomplishments with the program. In addition, we created 12 Facebook posts that the School District of Janesville Facebook’s Administrator may copy and paste throughout the year as a way to increase donations to the program. In rebranding of the Tokens 4 Teens program, as well as increasing awareness about the challenges low-income families face in regards to transportation, we hope the program will receive many donations from the community for years to come.
3. Whatistokens4teens?
➔ A transportation program through the School District of
Janesville that provides bus tokens or gas cards to low-
income families that have limited access to
transportation during the winter months.
➔ Program runs strictly on donations from individuals,
businesses, organizations, churches, etc
➔ Thank you to City of Janesville for creating the Youth
Token half-price bus fare, allowing more tokens to be
provided to students.
4. Theneed
48% of students qualify as
economically disadvantaged within
the Janesville School District during
the 2015-16 school year
- Wisconsin Information System for Education
5. Testimonials
From the parents:
“Tokens for Teens was a Godsend! I needed help with
transportation to get my two daughters to school for a
couple of weeks. I had to buy medicine and could not
afford bus fare for my girls.”
“My vehicle recently broke down and I had no way to get
my daughter to Craig High School. She would have had to
walk 3 miles to school every day during the winter months.
Thanks to Tokens 4 Teens, she was able to ride the nice
warm bus.“
6. Testimonials
From the students:
“My mom had to go to jail and I’m staying with my aunt.
My aunt has to drive 4 kids to school and doesn’t have
much money for gas. The gas cards we received from
Tokens 4 Teens have helped a lot.”
“My dad had been out of work for months, I needed help
with bus tokens until he could find another job. I only used
them for a couple of weeks, but it made all the difference.”
7. 23ELEMENTARYSTUDENTS
Receiving assistance for at least 3 months
200tokensand15gascards
Distributed to 2 high schools
150tokensand10gascards
Distributed to 3 middle schools
100tokensand10gascards
Distributed to 5 charter schools
2015-16STATS
8. CHALLENGES
✖ No marketing plan or brand
✖ One person usually asks for
donations
✖ Brochure was outdated and listed
statements that lacked follow
through
✖ Need for the program continues to
grow
19. Media: CreatePressRelease
Sent to:
Big Radio
Milton Courier
WCLO & WJVL
Edgerton Reporter
JATV
Janesville Area Convention
& Visitor Bureau
Forward Janesville
Beloit Daily News
Community Shopper
21. Lessons Learned...
✖ Long process
✖ Google Drive was easier than meeting in
person, but meetings were very productive
✖ Statistics are important in creating outreach
materials for a non-profit
✖ Working in a small group of professionals,
we are able to be very productive using
individual members’ strengths
✖ Presenting our plans to different
organizations gave us publicity and
feedback on expanding our visibility
✖ We enjoyed working together