Why Is ReTargetting Twitter So Important? Retargeting is a powerful digital marketing technique that can improve brand recognition, recall and revenue. Retargeting can be a wildly effective, high-ROI solution. Every business needs TRAFFIC and CONVERSIONS or they will fail. To make the most of Twitter’s retargeting service, brands should be cognizant of what exactly it is that they hope to achieve. Given the immense user-brand interaction on Twitter, money spent delivering one-sided promotional content on the social network is money wasted. However, establishing an ongoing dialogue and continued interaction with Twitter's unique user base can be highly advantageous for advertisers. Digital advertiser's have the opportunity to create brand loyalty, generate valuable customer feedback, and to help promote valuable messaging to brand advocates. Therefore, the key for brands is to figure out how best to integrate Twitter with their existing marketing strategy. Twitter is a unique channel to nurture prospects and customer relationships, rather than just another platform for standard ad inventory — and advertisers would be well off to integrate retargeting into their Twitter ad-strategy.

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