Social bookmarking allows users to store bookmarks online and share them with others, providing a better system for categorizing and discovering related bookmarks than traditional browser bookmarks. Popular social bookmarking sites like Delicious and Connotea use folksonomies, which are collaboratively created tags, to categorize bookmarked content. This facilitates sharing bookmarks and finding related content through assigned keywords. Social bookmarking can also drive increased traffic to bookmarked web pages.