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IP protection & commercialization strategies Pierre Meloche NRC-IRAP May 20, 2011
Types of Intellectual Property (IP) <ul><li>Patents  </li></ul><ul><li>Confidential information </li></ul><ul><li>Copyrigh...
Why protect IP? <ul><li>Protect ownership rights </li></ul><ul><li>Control and manage technology transfer (IP) by means of...
Protecting the invention (patent) <ul><li>Patent: exclusive right to exclude  others from using, manufacturing or selling ...
Patent costs (2010) <ul><li>Prior art search ($1.5-3K) </li></ul><ul><li>Provisional patent application ($2.5-5K) </li></u...
Factors influencing patent  strategy <ul><li>Prior art search may flush out prior publications </li></ul><ul><li>Need to p...
Factors influencing patent  strategy (cont’d) <ul><li>Partner / collaborator identified?  </li></ul><ul><li>Can I afford n...
Trade secrets <ul><li>Confidential information (know-how) that provides a commercial advantage </li></ul><ul><li>Prevents ...
Trade secrets (disadvantages) <ul><li>Publication: can not publish, no peer recognition </li></ul><ul><li>Need to implemen...
Trademarks <ul><li>Symbols, words, logos or shapes or a combination that are used to differentiate your wares and services...
Anatomy of a license: the exoskeleton <ul><li>Grant of IP Rights by the licensor </li></ul><ul><li>How the IP rights will ...
Examples of IP/commercialization strategies <ul><li>Software: Microsoft </li></ul><ul><li>Hardware: Dell </li></ul><ul><li...
Patent and trade-mark searches <ul><li>www.delphion.com </li></ul><ul><li>www.uspto.com </li></ul><ul><li>www.cipo.ic.gc.c...
 
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IP protection & commercialization strategies

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Presentation by Pierre Meloche from NRC-IRAP about IP protection and commercialization strategies.

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IP protection & commercialization strategies

  1. 1. IP protection & commercialization strategies Pierre Meloche NRC-IRAP May 20, 2011
  2. 2. Types of Intellectual Property (IP) <ul><li>Patents </li></ul><ul><li>Confidential information </li></ul><ul><li>Copyright </li></ul><ul><li>Trade secrets (know-how) </li></ul><ul><li>Trade marks </li></ul><ul><li>Integrated circuit topographies </li></ul><ul><li>Industrial designs </li></ul><ul><li>Plant breeders rights </li></ul>
  3. 3. Why protect IP? <ul><li>Protect ownership rights </li></ul><ul><li>Control and manage technology transfer (IP) by means of a license, assignment or other contractual arrangement </li></ul><ul><li>Establish means to pursue infringers </li></ul><ul><li>Increase competitive advantage </li></ul><ul><li>New source of revenue </li></ul><ul><li>Maximize return on investment </li></ul><ul><li>Foster industrial growth </li></ul>
  4. 4. Protecting the invention (patent) <ul><li>Patent: exclusive right to exclude others from using, manufacturing or selling the invention </li></ul><ul><li>Targets new inventions (apparatus, process, product, composition of matter or improvements thereof) that have: </li></ul><ul><ul><li>novelty (new, innovative) </li></ul></ul><ul><ul><li>utility (workable, practical, useful) </li></ul></ul><ul><ul><li>inventive (ingenuity, non-obviousness to one who is skilled in the art) </li></ul></ul><ul><li>Patent application must be filed (formal or provisional) </li></ul><ul><li>If published, 12 month grace period in USA, Canada and Australia to file formal application </li></ul><ul><li>absolute novelty (no publication) required elsewhere Europe, Japan, BRIC </li></ul><ul><li>Life of patent: 20 years from the filing date (territorial) </li></ul><ul><li>First to file (world) except US (first to invent) </li></ul>
  5. 5. Patent costs (2010) <ul><li>Prior art search ($1.5-3K) </li></ul><ul><li>Provisional patent application ($2.5-5K) </li></ul><ul><li>Draft and prosecute patent application (1: $10-25K; + $5-10K) </li></ul><ul><li>Patent application filing fee </li></ul><ul><li>Examination fees </li></ul><ul><li>Issue fee </li></ul><ul><li>Maintenance fees: escalates as patent ages </li></ul><ul><li>Patent Cooperation Treaty (PCT): for multiple country filings; lower costs till the National Phase (30 months); add translation </li></ul>
  6. 6. Factors influencing patent strategy <ul><li>Prior art search may flush out prior publications </li></ul><ul><li>Need to publish (but file first!) </li></ul><ul><li>Type of invention: improvement or breakthrough? </li></ul><ul><li>Adding value to the Crown jewels or a vanity patent? </li></ul><ul><li>Is patent protection feasible and useful? </li></ul><ul><li>Are trade secrets a viable option? </li></ul><ul><li>Status of technology development? </li></ul><ul><li>Hot subject matter: are others in the race to patent? </li></ul>
  7. 7. Factors influencing patent strategy (cont’d) <ul><li>Partner / collaborator identified? </li></ul><ul><li>Can I afford not to protect? </li></ul><ul><li>Technology platform: can I license fields of use of lesser interest and generate additional revenue? </li></ul><ul><li>what is the exit strategy? </li></ul><ul><li>Targeted countries for filing patent application? </li></ul><ul><ul><li>where: USA, Canada, world wide? </li></ul></ul><ul><ul><li>where are the markets? </li></ul></ul><ul><ul><li>who are your competitors (potential infringers) </li></ul></ul><ul><li>case by case </li></ul>
  8. 8. Trade secrets <ul><li>Confidential information (know-how) that provides a commercial advantage </li></ul><ul><li>Prevents others from using it </li></ul><ul><li>Can not be registered but is protected through non-disclosure agreement (NDA) and employee contracts </li></ul><ul><li>Duration: unlimited, unless discovered by a third party </li></ul><ul><li>Cost: nil, other than cost of internal secrecy measures </li></ul><ul><li>Applicable to: processes, products, formulations (difficult to reverse engineer) </li></ul><ul><li>E.g. Coca-cola, paints, resins, manufacturing processes </li></ul>
  9. 9. Trade secrets (disadvantages) <ul><li>Publication: can not publish, no peer recognition </li></ul><ul><li>Need to implement internal policies and procedures to prevent unwanted disclosure </li></ul><ul><li>Independent discovery by third party negates trade secret advantage </li></ul><ul><li>At risk are commercial advantage, investment, markets </li></ul><ul><li>Generally, commercial value is smaller </li></ul>
  10. 10. Trademarks <ul><li>Symbols, words, logos or shapes or a combination that are used to differentiate your wares and services from others in the marketplace </li></ul><ul><li>Represents company reputation, experience and expertise (the brand) </li></ul><ul><li>Good product and memorable trade-mark generates goodwill with customers </li></ul><ul><li>TM (adopted marks but not registered) vs registered trade marks (R-circle) vs trade (company) name); recommend search & registration </li></ul><ul><li>Value increases with use, need 1rst sale </li></ul><ul><li>Duration: 15 years, renewable and territorial </li></ul><ul><li>Use: generate goodwill, strengthen the brand, counter technological obsolescence, licensing, franchising </li></ul><ul><li>E.g. Coca-cola, Apple, IBM </li></ul>
  11. 11. Anatomy of a license: the exoskeleton <ul><li>Grant of IP Rights by the licensor </li></ul><ul><li>How the IP rights will be used by the licensee: </li></ul><ul><ul><li>types of rights </li></ul></ul><ul><ul><li>field of use </li></ul></ul><ul><ul><li>territory </li></ul></ul><ul><ul><li>sub-license </li></ul></ul><ul><ul><li>duration </li></ul></ul><ul><li>Fees and royalties </li></ul><ul><li>Improvements: who owns? </li></ul><ul><li>Protection costs: who pays? </li></ul><ul><li>Infringement: who chases? </li></ul><ul><li>Performance: what if ….! </li></ul>
  12. 12. Examples of IP/commercialization strategies <ul><li>Software: Microsoft </li></ul><ul><li>Hardware: Dell </li></ul><ul><li>Biological material: GSK </li></ul><ul><li>Formulations: Coca-cola, Sherwin-Williams </li></ul><ul><li>Devices: Champion Spark plugs, Med-Eng, NBC Team Ltd, </li></ul>
  13. 13. Patent and trade-mark searches <ul><li>www.delphion.com </li></ul><ul><li>www.uspto.com </li></ul><ul><li>www.cipo.ic.gc.ca </li></ul><ul><li>www.espace.com </li></ul>

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