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Expired Listing Presentation 1 17 08
- 1. How Can I help Get Your Home Sold? Leah Leighton - CENTURY 21 Alliance
- 11. Century21.com Our Global Presence is Your Advantage * According to the 2007 NATIONAL ASSOCIATION OF REALTORS ® Profile of Home Buyers and Sellers, 84% of all home buyers use the Internet in their home search. Most buyers start their home search online.* Century21.com has close to 2 million visitors per month. Significant buyer opportunities - with over 8,000 offices and 143,000 sales associates worldwide.
- 20. My Commitment To You
Editor's Notes
- This presentation is designed to get the seller’s attention and let them know that you are available to re-evaluate their situation and help them better position their home for sale. ###### It is most important that you have developed a relationship with the seller and know their home prior to leaving or sending this presentation. ###### If you have questions about how to establish this relationship before the listing expires seek instruction from your Manager or Regional Marketing representative. Remember , you may not solicit the seller while the home is listed with another broker! First page Expired Listing Package - designed to be delivered to the residence the day of the listing expiration. Some people WILL be home so be ready to discuss these pages with them, how you can provide the “missing links” that their past Realtor was unable to fill.
- Undoubtedly, this has created a lot of stress, inconvenience and anxiety for you and your family. Perhaps you already bought another home. Maybe you needed this home sold because of a job change. Regardless of the reason, its certainly a burden! Decide if you still want to list … that’s the biggest question to ask … perhaps the home did not sell because the sellers where not motivated to sell … price too high … poor showing conditions … small window of opportunity to show … no open houses … no key safes, etc. Call your present listing agent … or do nothing at all … statistically Owners of expired listings are frustrated at not knowing why their home did not sell. They had an agent, although probably a good agent, an agent who didn’t know how important it was to communicate with the seller CONSTANTLY.
- To get the house sold, make a small investment in: A. Landscaping: Make sure lawn is in good shape and trees and shrubs neat and trimmed. Make sure gutters are clear. If you don’t have the time to do it, pay someone. B. Exterior of home: Make sure there is no chipping paint, dirty windows, or clutter in the yard. Most importantly, remember that most buyers will notice the condition of the front door when they walk in. C. Interior: Make sure the carpets are clean and attractive, the walls painted (if it needs it) and clean (no smudges!), the kitchen clutter-free and the windows are spotless. Also, remove excess furniture (rule of thumb is put half the furniture in storage or the basement). Excess furniture makes rooms appear much smaller. Make sure all clothes are off the floor and organized in closets. And finally, make sure the smell of the home is appealing. Vanilla scent works very well with most buyers.
- Customize this slide with your office name.
- Effectively demonstrating communication skills by explain ing the role of the agent … answer the big questions before they are objections i.e. will YOU bring a buyer to my house, why didn’t the other agent bring buyers to the house. How about … Where were YOU when the listing was ongoing … you didn’t sell it then, how can you sell it now? Why are all of the Realtors calling me now … they’ve had six months to show up with a buyer! Thank you for your questions. They are very good questions indeed, and because I specialize in properties that should have sold, but didn’t I am prepared to explain to you all that I know about real estate as it pertains to your property. That is to say, my job, if I’m fortunate enough to be considered for the important job of selling your home is to give you all of the information I have, and all of the information I collect along the way pertaining to this sale. Where was I while the listing was live … I work this area almost exclusively and because I do I go to EVERY new listing, sometimes with buyers, sometimes with other agents, I always see everything in “MY” area of specialty … this area. So you see, I did preview you home (give them a date or range of days) like the other agents and I was asked for feedback from the listing agent. Unlike other agents, I deliver that feedback the same day the house is previewed. In this way, I see inventory … every house listed for sale with Realtors, homes like yours that have not been successful in selling, and homes that have sold so that I know what they look like … I take pictures, and talk to the owners to get a real idea of what makes this area “tick” … why is it so popular, or getting not to be. If I bring a Buyer who is excited to buy one of these listings, of course we write the offer up and present it to the listing agent/homeowner. My average number of buyers presently is (fill in the blank) … the average number of buyers that any realtor is working with is 4 to 5. So if MY buyers become interested in my listed properties I let my Broker represent them in the sale so that I can stay loyal to YOU, the home owner (insert agency disclosure here). Now carry this out further … and I hope you see my job as the listing agent quickly becomes promoting your special property to EVERY Realtor working with the average number of buyers … that is a huge job, I start by asking the “movers and shakers … those agents taking listings and generating activity for their homes to see yours) remember I see every new home and quickly give feedback to them to aid in their marketing efforts … of course the feedback from these agents will be shared with you as will many other real estate topics on a constant basis … every week so that you know what we are doing to get your house sold, and what the results of those efforts have produced.
- Note: Adjust the items as needed to reflect your own marketing plan.
- Note: Adjust the items as needed to reflect your own marketing plan.
- Daily marketing will include my Internet efforts described earlier … since many buyers are looking on the internet for “pictures” of houses I have my own site that boasts my listings in this area. That site is connected to my Broker’s office site, again displaying your listing with many pictures and details. That site is then linked to the International Century 21 web site that really sets the high-water mark for individual “visits” (quote current monthly “hit” statistics). Now let’s further expose your home to www.realtor.com where even more of the Internet curious can find your home. All of my direct mail will include the sites to view, and pictures to see … even my day-to-day canvassing efforts will be to ask your neighbors and the neighbors nearby to consider your home for a friend or loved one. Our report will include these results in writing and I will follow up with this report personally. Our report will include what is happening with your destination home as well, and boy have we learned a thing or two about relieving stress during your move (discuss smooth moves, eNeighborhood, home planner, business benefits, mortgage)
- Adjust information as necessary and insert your contact information. I hope this special report has helped you get a better idea of what went wrong and more importantly, show you how we can get your property sold this time around.
- Customize this slide with your personal contact information and change the font color back to black.