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Leahcim Semaj, PhD
November 10, 2015
Optimizing Brand
YOU!
"Where Do I See Myself in
10 Years Time?"
Dr. Leahcim Semaj
Chief Ideator & Resultant
The JobBank/ Above or Beyond
11/12/2015Leading Change4
#BrandYOUWI
How to Not Just Make a Living
But Make a Fortune
Career Planning Matrix
in The New Work Order
611/12/2015 611/12/2015 6
“We have all that we need
to create what we want
because all the resources
we need are in our minds”
Theodore Roosevelt
UNDERSTAND IT
AND BENEFIT FROM IT
IGNORE IT
AND BE THE VICTIM
12 November, 2015www.LTSemaj.com7
Nothing Can Hold Back
the Tide of Societal Transformation
12 November, 2015www.LTSemaj.com8
READING THE TRANSFORMATION
1970 - Future Shock - Alvin Toffler
The coming post-industrial
1980 - The Third Wave
The New Work Order approaches
1991 - The Work of Nations- Robert Reich
• The New Work Order is here
1995 - The End of Work- Jeremy Rifkin
The Coming NEXT Work Order
is largely unstoppable
This holds out the potential to be as beneficial
to a society
as a whole as past market evolutions have
been
There is only one message:
You have to constantly upgrade your skills
Or get left behind
12 November, 2015www.LTSemaj.com9
The Flattening of the World
ANYTHING CAN BE MADE ANYWHERE
wherever it’s cheapest
AND SOLD EVERYWHERE
where it fetches the highest price
This is great for individual companies
not necessarily good news for individual nations
and some workers
12 November, 2015www.LTSemaj.com10
FOR THE FIRST TIME IN
HISTORY
What Got You Here
Wont Get You There
Unless You Find A New Gear
12 November, 2015www.LTSemaj.com11
The Reality of Change
Thoughts on Careers
Your career is like a garden.
It can hold an assortment of life’s energy that
yields a bounty for you.
You do not need to grow just one thing in your
garden.
You do not need to do just one thing in your
career. - Jennifer Ritchie Payette
Thoughts on Careers
 “Learn to fish (income),
share your fish (community service),
teach others to fish (multiply yourself).
 Then find another sidestream, with different fish
(diversify income).
 And before THAT sidestream dries up,
plant a garden (manage risk),
 like Thomas Jefferson (genius) would have done.” - Jennifer Ritchie
Payette
Thoughts on Careers
The worst days of those
who enjoy what they do,
are better than the best
days of those who don’t. -
E. James Rohn
Thoughts on Careers
It’s not what you achieve, it’s what
you overcome.
That’s what defines your career. - Carlton
Fisk
Work to become, not to acquire. -
Elbert Hubbard
Thoughts on Careers
Thoughts on Careers
 The best way to predict the future
is to create it.
Abraham Lincoln
Our greatest weakness lies in
giving up.
The most certain way to succeed is always
to try just one more time. - Thomas A. Edison
Thoughts on Careers
I think everyone should
experience defeat at least once
during their career.
You learn a lot from it. - Lou Holts
Begin somewhere.
You cannot build a reputation on what you
intend to do. - Liz Smith
Steve Jobs
11/12/2015www.LTSemaj.com23
Two Basic Needs
1. WORK
2. INTIMACY
At the Foundation
24
Human Development
CHILD
ADOLESCENT
ADULT
Boys and Girls
Males and Females
Men and Women
WORK
INTIMACY
PARENTING
12 November, 201524
The Road Ahead
25
DENY YOUTH ACCESS TO PRODUCTIVE MEANS
USE
REPRODUCTIVE
MEANS
USE
DESTRUCTIVE
MEANS
PREGNANCY
BABY MOTHER
PARASITES
PREDATORS
Western World’s Biggest
Social & Economic Problem
Male
Young
Uneducated
Unmarried
Unemployed
Unemployable
The Economist, Sept 28, 1996
www.SlideShare.net/LSemaj26 11/12/2015
A Parent
Until you are
able to
Pay Rent
12 November, 2015www.LTSemaj.com27
You Are Not Ready to Be
A…
The Creation Story
 God made man and placed
him in the garden of Eden
“to dress it and keep it”
 (Gen 2:15)
 Adam given work to name
all the animals (Gen 2:19)
 Then God provided him with
a woman (Gen 2: 21-24)
12 November, 2015www.LTSemaj.com28
‘Pathways to Prosperity’
 One of the major reasons for Jamaica continuing to be poor is
because
 we have not succeeded in unlocking the entrepreneurial
productive capabilities of the majority of our people.
 To a large extent our socialization mantra for the majority of
our people has been and still is –
"Go to school, study hard, pass your exams
then go beg a job".
The 8 Road Blocks to
Prosperity
 1. Post slavery laws forbidding Black people from doing business.
 Mothers and Wives
 2. Your DT Degree
 What did your parents do? What did they tell you to do?
 3. Poor Understanding of what people want and who is willing to pay for what.
 4. Limited knowledge of how money really works.
 5. Forgetting how Human Capital and Social Capital built rural Jamaica.
 6. Ignorance of the work of Adam Smith - 4 Capitals.
 7. Lack of Standard Operating Procedures (SOPs).
 8. The top third of the class still waiting on the bottom third to create jobs.
Post Colonial and Post Independence
Jamaica
had a different dynamics than
we do today.
The realities of the global,
regional and especially the
national economy
is that job growth has been
disproportionate to population
growth.
The Prediction Today
 Globally, 2 Billion jobs will be lost
between now and 2030.
 These will be replaced by new jobs
created by and for the new
economy.
 If we are to move this country
forwards we must stimulate
 ‘New Pathway to
Productivity’
The Purpose of This Intervention
Is To Do Just This
 We have identified six (6) pathways
which we believe that if we energize them
and proportionately shift more of our
people's consciousness in these
directions,
 all built around owning the means of
production;
we will create a more secure
future
The 6 Paths to Prosperity in Jamaica
The Best & The
Brightest
• The best way to get a job
today
The Tried &
The Proven
• No more
retirement
The Fittest &
The Fastest
• Our natural resource
The Dangerous &
Desperate
• Productive or Destructive
Health & Wellness
• Leading force globally
The
Resurrection
of
Ganganomics
• Our green gold
35
The Youth Challenge
Global youth unemployment (ILO)
2013 – 12.6%
2018 – 12.8%
 Jamaica – 38.5% (STATIN 2013)
 Spain, Greece & South Africa – 50%
36
Gleaner Study on Migration (Jan 12, 2014)
Education levels of those who would
migrate
Less than high school …..28%
High School/HEART…………..
37%
College, University, Graduate
School …………………………….
43%
 If we don’t transform them, we will loose
them 37
You are in the best position today!
Path 1. The Best And The
Brightest
38
What do they bring to the table?
 They are the most tech savvy and demanding
generation ever on this planet
 Technology is in their DNA.
 The internet is their life.
 They will use it for everything
 They will be a transient workforce.
 They will 'follow the work' and live where the work is
based.
39
What do they bring to the table?
 For them the virtual world is real –
Friends, Fans, Followers and Contacts
 Geography and distance are
no hindrance,
 Everything is here and now - just a click away.
They will be ‘knowmads’
 Able to go and work anywhere!!!
 Gil Scott Heron told us that The revolution would not
be televised. We have Facebook, Twitter and BB!
40
What do They bring to the
table?
They are more self-directed
They process information at lightning
speed
They are smarter than any other
generation
(how wise? Time will tell?)
41
What do they bring to the table?
 They will give new meaning to the term Social
workers:
 Raised in an educational culture of working in
teams
 and being highly socially connected through
computers, cell phones, text messaging,
instant messaging, social networking,
blogs, multi-player gaming, etc.,
42
IT is now time For Them to
Get Disruptive!
Innovation Starts With
Disruptive Hypotheses
(Luke Williams)
43
A disruptive
hypothesis
 is an intentionally unreasonable statement
that gets your thinking flowing in a different
direction.
 …are designed to upset your comfortable
equilibrium and bring about an accelerated
change in your own thinking.
44
Reading The Future 11/12/2015www.LTSemaj.com45
Dear to Dream
November 12, 2015
Begin With A Bold Vision
 One Year down the
road
 “Life is one big road with
lots of signs.
 So when you riding
through the ruts, don’t
complicate your mind.
 Flee from hate, mischief
and jealousy.
 Don’t bury your
thoughts, put your
vision to reality.
 Wake Up and Live”!
 - Bob Marley
November 12, 2015
What is Your Bold Vision?
November 12, 2015
From DREAMS to GOALS
November 12, 2015
November 12, 2015
Career Planning
CAREER
PLANNING
is a lifelong
process
 What was your earliest
aspirations?
 Your first job?
 How you got here?
 Is this really where you
want to be?
11/12/2015www.jobbank-ja.com52
11/12/2015www.jobbank-ja.com53
Choosing an OCCUPATION
Getting a JOB
GROWING in your job
Possibly CHANGING CAREERS
Eventually
Rethinking Retirement
CAREER PLANNING
is an oxymoron?
Career Planning
11/12/2015www.LTSemaj.com54
The Reality
Learn
new
skills
every
5 years
Change
career
every
10
years
11/12/2015www.LTSemaj.com55
www.LTSemaj.com 56
The New Illiterate
11/12/2015
Shorter job tenure
Associated with a new era of
insecurity, volatility, and risk
It's part of the same employment
picture as the increase in
part-time, freelance, and contract
work;
mass layoffs and buyouts;
"creative destruction" within
industries.
11/12/2015www.LTSemaj.com58
Plan to
to provide own health care
bridge gaps in income with savings
Manage own retirement planning
invest in own education to keep skills
marketable and up to date.
11/12/2015www.LTSemaj.com59
In the future,
"everything that can be
routinized, codified, and
dissected will eventually be
done by machines.
Social and emotional
intelligence is what humans are
uniquely good at
at least for the next decade or
two." 11/12/2015www.LTSemaj.com60
No More Lifetime
Employment
12 November, 2015www.LTSemaj.com61
GOOD WORK
+ CROSS TRAINING
+ CONTINUOUS EDUCATION
 =
Lifetime Employability
11/12/2015www.LTSemaj.com62
The New Work Order Resume
1. NAME
2. ADDRESS
3. PHONE #
(Email)
4. SPECIAL SKILLS
5. MAJOR
ACHIEVEMENTS
6. WORK EXPERIENCE
7. EDUCATION & TRAINING
8. COMMUNITY EXTRACURRICULAR
ACTIVITIES
9. DATE OF BIRTH
10. REFERENCES ON REQUEST
The Law of Karma:
What do I want to give?
Every action generates a force of energy that
returns to us in like kind.
Choosing actions that bring happiness and
success to others ensures the flow of
happiness and success to you.
 The world? my country? my family? my
friends?
Personal Variables
2. Your Interest/Passion
The Law of Dharma
Seek your higher Self.
Discover your unique talents.
Ask yourself how you are best suited to serve humanity.
Using your unique talents and serving others brings
unlimited bliss and abundance.
Your job or your hobby?
11/12/2015www.LTSemaj.com65
Dharma – Passion - Purpose
What is Your Dharma?
11/12/2015www.LTSemaj.com66
11/12/2015www.LTSemaj.com67
 To Raise the (spiritually) dead
 Heal the (Mentally and Physically) sick
 Teach those who did not learn
 Remind those who have forgotten.
 So that they may become
 Wiser, Healthier, Wealthier and Happier
 in Body, Mind and Spirit
11/12/2015www.LTSemaj.com68
Develop Job Creation Skills
1. What is Your (Dharma) Passion?
2. What Desire can you fulfill
 Or Problems you can solve?
3. Who is willing to Pay?
4. What can you deliver?
a product - a skill - a service?
5. Go out and find customers
11/12/2015www.LTSemaj.com69
1. Dharma
2. Professi
on
3. Vocation
4. Laborer
To Raise the (spiritually) dead
Heal the (Mentally and Physically) sick
Teach those who did not learn
Remind those who have forgotten.
So that they may become
Wiser, Healthier, Wealthier and Happier
in Body, Mind and Spirit 11/12/2015www.LTSemaj.com70
Aldous Huxley
www.LTSemaj.com71
“Experience is not what
happens to you;
it's what you do with what
happens to you.”
Franklin D. Roosevelt
www.LTSemaj.com72
“There are many ways of
going forward,
but only one way of standing
still.”
Time To Wake up &
Live
November 12, 2015
Dr. Leahcim Semaj
Chief Ideator & Resultant
The JobBank/ Above or
Beyond
11/12/2015Leading Change74
Keep In Touch!

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Optimizing brand you uwi marketing-nov2015

  • 1.
  • 2. Leahcim Semaj, PhD November 10, 2015 Optimizing Brand YOU!
  • 3. "Where Do I See Myself in 10 Years Time?"
  • 4. Dr. Leahcim Semaj Chief Ideator & Resultant The JobBank/ Above or Beyond 11/12/2015Leading Change4 #BrandYOUWI
  • 5. How to Not Just Make a Living But Make a Fortune Career Planning Matrix in The New Work Order
  • 6. 611/12/2015 611/12/2015 6 “We have all that we need to create what we want because all the resources we need are in our minds” Theodore Roosevelt
  • 7. UNDERSTAND IT AND BENEFIT FROM IT IGNORE IT AND BE THE VICTIM 12 November, 2015www.LTSemaj.com7 Nothing Can Hold Back the Tide of Societal Transformation
  • 8. 12 November, 2015www.LTSemaj.com8 READING THE TRANSFORMATION 1970 - Future Shock - Alvin Toffler The coming post-industrial 1980 - The Third Wave The New Work Order approaches 1991 - The Work of Nations- Robert Reich • The New Work Order is here 1995 - The End of Work- Jeremy Rifkin The Coming NEXT Work Order
  • 9. is largely unstoppable This holds out the potential to be as beneficial to a society as a whole as past market evolutions have been There is only one message: You have to constantly upgrade your skills Or get left behind 12 November, 2015www.LTSemaj.com9 The Flattening of the World
  • 10. ANYTHING CAN BE MADE ANYWHERE wherever it’s cheapest AND SOLD EVERYWHERE where it fetches the highest price This is great for individual companies not necessarily good news for individual nations and some workers 12 November, 2015www.LTSemaj.com10 FOR THE FIRST TIME IN HISTORY
  • 11. What Got You Here Wont Get You There Unless You Find A New Gear 12 November, 2015www.LTSemaj.com11 The Reality of Change
  • 12. Thoughts on Careers Your career is like a garden. It can hold an assortment of life’s energy that yields a bounty for you. You do not need to grow just one thing in your garden. You do not need to do just one thing in your career. - Jennifer Ritchie Payette
  • 13. Thoughts on Careers  “Learn to fish (income), share your fish (community service), teach others to fish (multiply yourself).  Then find another sidestream, with different fish (diversify income).  And before THAT sidestream dries up, plant a garden (manage risk),  like Thomas Jefferson (genius) would have done.” - Jennifer Ritchie Payette
  • 14. Thoughts on Careers The worst days of those who enjoy what they do, are better than the best days of those who don’t. - E. James Rohn
  • 15.
  • 16. Thoughts on Careers It’s not what you achieve, it’s what you overcome. That’s what defines your career. - Carlton Fisk Work to become, not to acquire. - Elbert Hubbard
  • 17.
  • 19. Thoughts on Careers  The best way to predict the future is to create it. Abraham Lincoln Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time. - Thomas A. Edison
  • 20.
  • 21. Thoughts on Careers I think everyone should experience defeat at least once during their career. You learn a lot from it. - Lou Holts Begin somewhere. You cannot build a reputation on what you intend to do. - Liz Smith
  • 23. 11/12/2015www.LTSemaj.com23 Two Basic Needs 1. WORK 2. INTIMACY At the Foundation
  • 24. 24 Human Development CHILD ADOLESCENT ADULT Boys and Girls Males and Females Men and Women WORK INTIMACY PARENTING 12 November, 201524
  • 25. The Road Ahead 25 DENY YOUTH ACCESS TO PRODUCTIVE MEANS USE REPRODUCTIVE MEANS USE DESTRUCTIVE MEANS PREGNANCY BABY MOTHER PARASITES PREDATORS
  • 26. Western World’s Biggest Social & Economic Problem Male Young Uneducated Unmarried Unemployed Unemployable The Economist, Sept 28, 1996 www.SlideShare.net/LSemaj26 11/12/2015
  • 27. A Parent Until you are able to Pay Rent 12 November, 2015www.LTSemaj.com27 You Are Not Ready to Be A…
  • 28. The Creation Story  God made man and placed him in the garden of Eden “to dress it and keep it”  (Gen 2:15)  Adam given work to name all the animals (Gen 2:19)  Then God provided him with a woman (Gen 2: 21-24) 12 November, 2015www.LTSemaj.com28
  • 29. ‘Pathways to Prosperity’  One of the major reasons for Jamaica continuing to be poor is because  we have not succeeded in unlocking the entrepreneurial productive capabilities of the majority of our people.  To a large extent our socialization mantra for the majority of our people has been and still is – "Go to school, study hard, pass your exams then go beg a job".
  • 30. The 8 Road Blocks to Prosperity  1. Post slavery laws forbidding Black people from doing business.  Mothers and Wives  2. Your DT Degree  What did your parents do? What did they tell you to do?  3. Poor Understanding of what people want and who is willing to pay for what.  4. Limited knowledge of how money really works.  5. Forgetting how Human Capital and Social Capital built rural Jamaica.  6. Ignorance of the work of Adam Smith - 4 Capitals.  7. Lack of Standard Operating Procedures (SOPs).  8. The top third of the class still waiting on the bottom third to create jobs.
  • 31. Post Colonial and Post Independence Jamaica had a different dynamics than we do today. The realities of the global, regional and especially the national economy is that job growth has been disproportionate to population growth.
  • 32. The Prediction Today  Globally, 2 Billion jobs will be lost between now and 2030.  These will be replaced by new jobs created by and for the new economy.  If we are to move this country forwards we must stimulate  ‘New Pathway to Productivity’
  • 33. The Purpose of This Intervention Is To Do Just This  We have identified six (6) pathways which we believe that if we energize them and proportionately shift more of our people's consciousness in these directions,  all built around owning the means of production; we will create a more secure future
  • 34. The 6 Paths to Prosperity in Jamaica The Best & The Brightest • The best way to get a job today The Tried & The Proven • No more retirement The Fittest & The Fastest • Our natural resource The Dangerous & Desperate • Productive or Destructive Health & Wellness • Leading force globally The Resurrection of Ganganomics • Our green gold 35
  • 35. The Youth Challenge Global youth unemployment (ILO) 2013 – 12.6% 2018 – 12.8%  Jamaica – 38.5% (STATIN 2013)  Spain, Greece & South Africa – 50% 36
  • 36. Gleaner Study on Migration (Jan 12, 2014) Education levels of those who would migrate Less than high school …..28% High School/HEART………….. 37% College, University, Graduate School ……………………………. 43%  If we don’t transform them, we will loose them 37
  • 37. You are in the best position today! Path 1. The Best And The Brightest 38
  • 38. What do they bring to the table?  They are the most tech savvy and demanding generation ever on this planet  Technology is in their DNA.  The internet is their life.  They will use it for everything  They will be a transient workforce.  They will 'follow the work' and live where the work is based. 39
  • 39. What do they bring to the table?  For them the virtual world is real – Friends, Fans, Followers and Contacts  Geography and distance are no hindrance,  Everything is here and now - just a click away. They will be ‘knowmads’  Able to go and work anywhere!!!  Gil Scott Heron told us that The revolution would not be televised. We have Facebook, Twitter and BB! 40
  • 40. What do They bring to the table? They are more self-directed They process information at lightning speed They are smarter than any other generation (how wise? Time will tell?) 41
  • 41. What do they bring to the table?  They will give new meaning to the term Social workers:  Raised in an educational culture of working in teams  and being highly socially connected through computers, cell phones, text messaging, instant messaging, social networking, blogs, multi-player gaming, etc., 42
  • 42. IT is now time For Them to Get Disruptive! Innovation Starts With Disruptive Hypotheses (Luke Williams) 43
  • 43. A disruptive hypothesis  is an intentionally unreasonable statement that gets your thinking flowing in a different direction.  …are designed to upset your comfortable equilibrium and bring about an accelerated change in your own thinking. 44
  • 44. Reading The Future 11/12/2015www.LTSemaj.com45
  • 46.
  • 47. Begin With A Bold Vision  One Year down the road  “Life is one big road with lots of signs.  So when you riding through the ruts, don’t complicate your mind.  Flee from hate, mischief and jealousy.  Don’t bury your thoughts, put your vision to reality.  Wake Up and Live”!  - Bob Marley November 12, 2015
  • 48. What is Your Bold Vision? November 12, 2015
  • 49. From DREAMS to GOALS November 12, 2015
  • 51. Career Planning CAREER PLANNING is a lifelong process  What was your earliest aspirations?  Your first job?  How you got here?  Is this really where you want to be? 11/12/2015www.jobbank-ja.com52
  • 52. 11/12/2015www.jobbank-ja.com53 Choosing an OCCUPATION Getting a JOB GROWING in your job Possibly CHANGING CAREERS Eventually Rethinking Retirement CAREER PLANNING
  • 53. is an oxymoron? Career Planning 11/12/2015www.LTSemaj.com54
  • 55. www.LTSemaj.com 56 The New Illiterate 11/12/2015
  • 56. Shorter job tenure Associated with a new era of insecurity, volatility, and risk It's part of the same employment picture as the increase in part-time, freelance, and contract work; mass layoffs and buyouts; "creative destruction" within industries. 11/12/2015www.LTSemaj.com58
  • 57. Plan to to provide own health care bridge gaps in income with savings Manage own retirement planning invest in own education to keep skills marketable and up to date. 11/12/2015www.LTSemaj.com59
  • 58. In the future, "everything that can be routinized, codified, and dissected will eventually be done by machines. Social and emotional intelligence is what humans are uniquely good at at least for the next decade or two." 11/12/2015www.LTSemaj.com60
  • 59. No More Lifetime Employment 12 November, 2015www.LTSemaj.com61 GOOD WORK + CROSS TRAINING + CONTINUOUS EDUCATION  = Lifetime Employability
  • 60. 11/12/2015www.LTSemaj.com62 The New Work Order Resume 1. NAME 2. ADDRESS 3. PHONE # (Email) 4. SPECIAL SKILLS 5. MAJOR ACHIEVEMENTS 6. WORK EXPERIENCE 7. EDUCATION & TRAINING 8. COMMUNITY EXTRACURRICULAR ACTIVITIES 9. DATE OF BIRTH 10. REFERENCES ON REQUEST
  • 61. The Law of Karma: What do I want to give? Every action generates a force of energy that returns to us in like kind. Choosing actions that bring happiness and success to others ensures the flow of happiness and success to you.  The world? my country? my family? my friends?
  • 62. Personal Variables 2. Your Interest/Passion The Law of Dharma Seek your higher Self. Discover your unique talents. Ask yourself how you are best suited to serve humanity. Using your unique talents and serving others brings unlimited bliss and abundance. Your job or your hobby?
  • 64. What is Your Dharma? 11/12/2015www.LTSemaj.com66
  • 65. 11/12/2015www.LTSemaj.com67  To Raise the (spiritually) dead  Heal the (Mentally and Physically) sick  Teach those who did not learn  Remind those who have forgotten.  So that they may become  Wiser, Healthier, Wealthier and Happier  in Body, Mind and Spirit
  • 66. 11/12/2015www.LTSemaj.com68 Develop Job Creation Skills 1. What is Your (Dharma) Passion? 2. What Desire can you fulfill  Or Problems you can solve? 3. Who is willing to Pay? 4. What can you deliver? a product - a skill - a service? 5. Go out and find customers
  • 68. To Raise the (spiritually) dead Heal the (Mentally and Physically) sick Teach those who did not learn Remind those who have forgotten. So that they may become Wiser, Healthier, Wealthier and Happier in Body, Mind and Spirit 11/12/2015www.LTSemaj.com70
  • 69. Aldous Huxley www.LTSemaj.com71 “Experience is not what happens to you; it's what you do with what happens to you.”
  • 70. Franklin D. Roosevelt www.LTSemaj.com72 “There are many ways of going forward, but only one way of standing still.”
  • 71. Time To Wake up & Live November 12, 2015
  • 72. Dr. Leahcim Semaj Chief Ideator & Resultant The JobBank/ Above or Beyond 11/12/2015Leading Change74 Keep In Touch!