2. The BK Whopper Bar is a Burger King
extension where Whopper lovers can
design their own burger with premium
toppings.

3. Our assignment was to get Miami
informed and excited about the new
BK Whopper Bar in South Beach.

4. Let’s face it:
South Beach is overpopulated with
burger restaurants.

5. We set out to figure out what made
the Whopper Bar so special.

6. Our first insight was about the
Whopper itself.

7. It’s America’s Favorite Burger.
Think about it...

8. We FREAKED out when they told us it
was discontinued.

9. We got other countries to agree with
us in the ULTIMATE taste test.

10. We even SACRIFICED our friends for
the Whopper.

11. Insight #1:
The Whopper is a masterpiece.

12. This brings us back to the Whopper
Bar, where we came across our second
insight.

13. Insight #2:
The Whopper Bar is all about the
ordering process.

14. The Whopper-istas take your order, then you
watch as it’s assembled in the Visible Toppings
Theater with the Whopper Topper...
You can watch it

15. ...but at the end of the day, it’s still fast food
served in a cardboard box.

16. So we focused our campaign on the
fun of ordering.

17. We even went so far as to challenge
consumers to take a proven masterpiece
and redo it on their own terms.

18. Big Idea:
The Whopper Bar lets you mastermind a
masterpiece.

19. Introducing...

20. Just like any good song can be
remixed to be even better, we gave
consumers the opportunity to remix
their favorite burger.

21. Interactive touchscreens around South Beach
prompted pedestrians to remix a burger set
to music.
Click for
example song

22. Print ads use die-cut
stickers to highlight
available toppings.
Burger lovers can bring
their remix to the
Whopper Bar and use it
to order.

23. The Whopper Remix site made an even bolder
suggestion.

24. Using Facebook connect, users could remix themselves
using the power of the Whopper Topper.

25. People can then choose to use their remixed self as their
Facebook profile for a day. Friends can vote on which
version they like better - Be careful what you wish for!

26. Finally, we brought the Remix inside the store.
Customers name their remixes and take a photo at the
register, where it is then displayed on the digital menu for
other patrons to order.

27. With the Whopper Remix, we...
...leveraged the brand’s position as
America’s Favorite Burger.
...brought Burger King’s “Have It Your
Way” to another level.
...created an unconventional platform
for consumers to share the fun with
their friends.