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Renault Presentation

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Renault Presentation

  1. 1. Patricia Hynes – B00346147 Leanne Rice – B00360242 Maureen Teague – B00346131 Laura Toner – B00342128
  2. 2. Overview <ul><li>History </li></ul><ul><li>Industry Trends </li></ul><ul><li>Strategic Direction </li></ul><ul><li>Product Market Portfolio </li></ul><ul><li>Financial Performance </li></ul><ul><li>Future Strategy </li></ul>
  3. 3. History 1898 Louis Renault created company 1904 120 Dealers and 948 cars 1907 Plane engines 1913 10,000 cars 1944 Louis Renault dies 1959 Worlds 6 th largest 1976 Renault Sport 1996 Privatised 2008 Partner with VAZ
  4. 4. Mission Statement “ TO MAKE & SUSTAIN RENAULT AS THE MOST PROFITABLE AND COMPETITIVE EUROPEAN VOLUME CAR COMPANY”
  5. 5. Review of 2008 <ul><li>Net income £599m </li></ul><ul><li>+3.63% Market share </li></ul><ul><li>Laguna top 3 </li></ul><ul><li>800,000: 2005-2008 </li></ul><ul><li>£4.2bn credit agreements </li></ul><ul><li>Production vs Sales </li></ul><ul><li>9 new product launches </li></ul>
  6. 6. Global Corporate Strategy <ul><li>1 of the top 3 car commercial vehicle brands in Western Europe </li></ul><ul><li>Present in 118 countries </li></ul><ul><li>Aims to maintain a high level of profitability to contribute positively to growth in the entire market </li></ul><ul><li>Market share grew 0.15% at the end of 2008 </li></ul>
  7. 7. Vehicle Volumes By Region (000’s) RCI BANQUE February 2009 2007 279 283 2008 Europe 2008 2007 497 447 2007 Americas 46 2008 47 43 2007 EuroMed 2008 41 Asia Africa France 2007 2008 32 40 World 2008 2007 898 858
  8. 8. Differentiated Premium Price Stategy Unit Cost & Unit Price (€) Low High Volume Margin for Quality Player Industry Cost Curve Premium Price Prevailing Price (Source: www.strategycompass.com, McNamee, 2004)
  9. 9. Product Market Portfolio MARKET PRODUCTS Sales Value (£millions) Number 1 Competitor Number 1 Competitor Sales RMS Market Growth Rate % Twingo 3,622 Astra 4,138 0.87 +2.2 Clio 3,137 Corsa 3,106 1.01 +2.6 Megane 2,872 Scirocco 2,578 1.11 +2.0 Laguna 1,587 Passat 2,384 0.67 +1.1 Espace 4,686 Picasso 3,869 1.20 +2.4 Koleos 1,247 Hilux 2,013 0.62 +3.3
  10. 10. Ansoff Matrix PRODUCTS New Existing Existing New MARKETS <ul><li>Build/protect </li></ul><ul><li>Megane Coupe </li></ul><ul><li>Clio </li></ul><ul><li>Product Development </li></ul><ul><li>Megane Renaultsport </li></ul><ul><li>Clio </li></ul><ul><li>Scenic </li></ul><ul><li>Market Development </li></ul><ul><li>Asian Market </li></ul><ul><li>Diversification </li></ul><ul><li>Formula 1 </li></ul><ul><li>Buses & HGV </li></ul><ul><li>Electric Cars </li></ul>
  11. 11. Porters 5 Forces
  12. 12. STRENGTHS THREATS OPPORTUNITIES WEAKNESSES SWOT Analysis <ul><li>Strategic Alliance </li></ul><ul><li>Global Operations </li></ul><ul><li>Strong Focus on R&D </li></ul><ul><li>Innovators </li></ul><ul><li>Renault Brand </li></ul><ul><li>Weak Operational Performance </li></ul><ul><li>Weak performance in key markets </li></ul><ul><li>Reliance on Western Europe </li></ul><ul><li>Economic Climate </li></ul><ul><li>Competitors </li></ul><ul><li>Fuel Fluctuations </li></ul><ul><li>Growing Asian Automobile Industry </li></ul><ul><li>New Model launches </li></ul><ul><li>Increasing demand for hybrid electric vehicles </li></ul>
  13. 13. PESTEL Analysis ECONOMICAL POLITICAL LEGAL ENVIRONMENTAL TECHNOLOGICAL SOCIAL
  14. 14. PESTEL Analysis <ul><li>POLITICAL </li></ul><ul><li>EU Emissions Standards </li></ul><ul><li>Product development </li></ul><ul><li>ECONOMICAL </li></ul><ul><li>Credit Crunch </li></ul><ul><li>Rising Fuel Prices </li></ul><ul><li>SOCIAL </li></ul><ul><li>Commitment to Renault Good Code of Conduct </li></ul><ul><li>Relations with stake-holders </li></ul><ul><li>TECHNOLOGICAL </li></ul><ul><li>Development & Implementation of technologies </li></ul><ul><li>Drive these technologies ahead </li></ul><ul><li>ENVIRONMENTAL </li></ul><ul><li>ECO 2 Symbol </li></ul><ul><li>Demand for HEV vehicles </li></ul><ul><li>LEGAL </li></ul><ul><li>Safety of vehicles </li></ul><ul><li>Investing in R & D </li></ul>
  15. 15. Defining the Business Customers PRODUCTS First-time buyers Teens Professionals Family Fleet Twingo Clio Megane Laguna Espace Koleos
  16. 16. Boston Matrix Market Growth Rate 0% 2.0 2% 4% 1.0 0.01 Relative Market Share Megane Clio Laguna Koleos Espace Twingo Stars Problem Children Cash Cows Dogs
  17. 17. Competitor Analysis Theory Competitor Leader/ follower Growth rate Competition Goals Strengths Weaknesses Follower Low Severe Dominance Quality Negative perceptions of brand Leader High Severe Remain Dominant Tailored Products Bad publicity with certain product lines Follower Low Severe Growth Targets price-driven customers Identified poor after-sales service Leader High Severe Remain Dominant Partnered with BMW Safety Issues
  18. 18. Financial Performance <ul><li>(million euros) 2008 FINANCIAL RESULTS FEBRUARY 2007 2008 Change </li></ul><ul><li>Revenues 40,682 37,791 -7.0% </li></ul><ul><li>Operating margin 1,354 212 - 1,142 </li></ul><ul><li>in % of revenues 3.3% 0.6% - 2.7% </li></ul><ul><li>Other operating income & expenses - 116 - 329 - 213 </li></ul><ul><li>Net financial income & expenses 76 441 + 365 </li></ul><ul><li>Associated companies 1,675 437 - 1,238 </li></ul><ul><li>Current & deferred taxes - 255 - 162 + 93 </li></ul><ul><li>Net income 2,734 599 - 2,135 </li></ul><ul><li>(Moulonguet, T. (2009) “Renault 2008 Financial Results”) </li></ul>
  19. 19. Future performance projections <ul><li>Maximisation of Revenue Sources </li></ul><ul><li>Cost Reduction </li></ul><ul><li>Free Cash Flow Management </li></ul>
  20. 20. Review
  21. 21. Any Questions? ........Va Va Voom?

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