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Thanks for coming!
The Story...
Finally! Some TRUTH in Advertising!



     “Moment of
       Truth
     Marketing”
Will They Find You?
If & When They Do Find You...
     What Do They See?
Mobile IS a
 MUST!
How to Have A
“Kick-Butt” Blog
Where to Get 6 “Pieces”
    of ORIGINAL
 Content Every Week?
What is a Squeeze Page
  & How Do I Use It?
Email Marketing
(The Do's and Don'ts!)
How to Break The “Like” Barrier




   Why
Facebook?
Actions?
Have a goal
Anything you do in your Marketing should focus on
your pre-determined goals. Stop throwing spaghetti at
the wall.
Example: I will increase my sales by 30% on or before
June 30, 2013.
The SMART Goal Acronym
  Specific
  Measurable
  Attainable
  Realistic
  Timely
  Once you have established your goals, every decision
               you make should be EASY!!!
   Decide what type of image you want to portray.
    Use a conversational tone. You can still do this and be
    professional.
   This helps people to relate to your business or organization,
    and that goes a long way toward getting people to know,
    like, and trust you.
   More sharing and word-of-mouth is the power behind Social
    Media.
   74% of consumers rely on some type of social media network to
    guide purchasing decisions.
   Use up to date avatar, logo, or professional pictures.

   THEN STICK TO YOUR PLAN!

        JC Penney LISTEN UP! Pricing Strategy + Ad Campaign
                          ≠ New Brand
   Consumer is King and the King wants choices.
   Where do you customers spend their Social Media
    time?
   How can you find out?
   What if you can’t?

   Big 3: Facebook, Twitter, Linked In
   Make it easy for people to check in and/or leave
    reviews on sites like Yelp and FourSquare.

www.getlisted.org
   Unless you are famous, you will need to tell
    people how to find you.
   Put links to your social media pages on your
    website, in your email newsletters, and in your
    personal email signature.
   EMAIL MARKETING!! Add the Social Media
    icons with links to your email marketing and
    reward people for following you online.
   Why is it called Social Media?
   Jump into a conversation not a sales pitch.
    Share you expertise and knowledge on the
    topic and sales will happen on their own.
   Reusing vs. Sharing content from other sites,
    your own and others’ sites
   Blog entries, email newsletter archives, new
    features on your website, industry articles and
    other relevant content
   The key is providing value to followers
   Don’t be “That guy”
   Please do not share about your bad day.
   Good to be topical and less specific, for
    example trends and tips
   Community events you are helping to
    promote, are involved in, or a local
    sponsorship you want to mention
   Congratulate employees
   Discuss pop culture and how it relates to your
    business (Superbowl, Election, news story)
   Twitter-hashtagging in complaints
   Fear of complaints on Social Media

   If you are afraid of hearing customer
    complaints you shouldn’t be in business.
   Sharing is acceptable and encouraged.
   Stealing is stealing. Don’t go there.

   Sharing will get you shared as well.
   Mike Dolpies, Cyber Space to Your Place

   Joanne Randall, Leap Year Marketing

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Cultivating effective marketing in the mobile world

  • 3. Finally! Some TRUTH in Advertising! “Moment of Truth Marketing”
  • 5. If & When They Do Find You... What Do They See?
  • 6.
  • 7. Mobile IS a MUST!
  • 8. How to Have A “Kick-Butt” Blog
  • 9. Where to Get 6 “Pieces” of ORIGINAL Content Every Week?
  • 10. What is a Squeeze Page & How Do I Use It?
  • 12. How to Break The “Like” Barrier Why Facebook?
  • 13.
  • 15.
  • 16. Have a goal Anything you do in your Marketing should focus on your pre-determined goals. Stop throwing spaghetti at the wall. Example: I will increase my sales by 30% on or before June 30, 2013. The SMART Goal Acronym  Specific  Measurable  Attainable  Realistic  Timely Once you have established your goals, every decision you make should be EASY!!!
  • 17. Decide what type of image you want to portray.  Use a conversational tone. You can still do this and be professional.  This helps people to relate to your business or organization, and that goes a long way toward getting people to know, like, and trust you.  More sharing and word-of-mouth is the power behind Social Media.  74% of consumers rely on some type of social media network to guide purchasing decisions.  Use up to date avatar, logo, or professional pictures.  THEN STICK TO YOUR PLAN! JC Penney LISTEN UP! Pricing Strategy + Ad Campaign ≠ New Brand
  • 18. Consumer is King and the King wants choices.  Where do you customers spend their Social Media time?  How can you find out?  What if you can’t?  Big 3: Facebook, Twitter, Linked In  Make it easy for people to check in and/or leave reviews on sites like Yelp and FourSquare. www.getlisted.org
  • 19. Unless you are famous, you will need to tell people how to find you.  Put links to your social media pages on your website, in your email newsletters, and in your personal email signature.  EMAIL MARKETING!! Add the Social Media icons with links to your email marketing and reward people for following you online.
  • 20. Why is it called Social Media?  Jump into a conversation not a sales pitch. Share you expertise and knowledge on the topic and sales will happen on their own.  Reusing vs. Sharing content from other sites, your own and others’ sites  Blog entries, email newsletter archives, new features on your website, industry articles and other relevant content  The key is providing value to followers
  • 21. Don’t be “That guy”  Please do not share about your bad day.  Good to be topical and less specific, for example trends and tips  Community events you are helping to promote, are involved in, or a local sponsorship you want to mention  Congratulate employees  Discuss pop culture and how it relates to your business (Superbowl, Election, news story)
  • 22.
  • 23. Twitter-hashtagging in complaints  Fear of complaints on Social Media  If you are afraid of hearing customer complaints you shouldn’t be in business.
  • 24. Sharing is acceptable and encouraged.  Stealing is stealing. Don’t go there.  Sharing will get you shared as well.
  • 25.
  • 26. Mike Dolpies, Cyber Space to Your Place  Joanne Randall, Leap Year Marketing

Notes de l'éditeur

  1. The real power of social media marketing is in building relationships and remaining top of mind with existing customers. Plus, the viral nature of social media can help you find and connect with new customers. A July 2010 study by Gartner found that 74% of consumers rely on some type of social media networkto guide purchasing decisions. That’s because people rely on what others have to say about a product or brand before making an investment themselves. The survey points out that marketers should use social media networks to target the people who influence others’ purchasing decisions. Doing so may not have a direct ROI attached to it, but can indirectly help influence sales.
  2. The path youfollow is up to you and your business or organization’sculture. Either way, be sure to stay consistent with thebrand identity you’ve established.Have you ever read a book and could literally hear the voice of the character in your head while reading something he or she said?
  3. Facebook, Twitter, and LinkedIn all have featuresthat allow you to search for friends on the respectivenetworks by email address. An organization can usethis feature by uploading their email contact list tothe service to see how many matches come up. Youmay not want to use this method to instantly followand/or connect with people, though. Instead, use itas a survey tool to see what network(s) most of yourcustomers are using.