Thanks for coming!

The Story...

Finally! Some TRUTH in Advertising!
“Moment of
Truth
Marketing”

Will They Find You?

If & When They Do Find You...
What Do They See?

Mobile IS a
MUST!

How to Have A
“Kick-Butt” Blog

Where to Get 6 “Pieces”
of ORIGINAL
Content Every Week?

What is a Squeeze Page
& How Do I Use It?

Email Marketing
(The Do's and Don'ts!)

How to Break The “Like” Barrier
Why
Facebook?

Actions?

Have a goal
Anything you do in your Marketing should focus on
your pre-determined goals. Stop throwing spaghetti at
the wall.
Example: I will increase my sales by 30% on or before
June 30, 2013.
The SMART Goal Acronym
 Specific
 Measurable
 Attainable
 Realistic
 Timely
Once you have established your goals, every decision
you make should be EASY!!!

 Decide what type of image you want to portray.
 Use a conversational tone. You can still do this and be
professional.
 This helps people to relate to your business or organization,
and that goes a long way toward getting people to know,
like, and trust you.
 More sharing and word-of-mouth is the power behind Social
Media.
 74% of consumers rely on some type of social media network to
guide purchasing decisions.
 Use up to date avatar, logo, or professional pictures.
 THEN STICK TO YOUR PLAN!
JC Penney LISTEN UP! Pricing Strategy + Ad Campaign
≠ New Brand

 Consumer is King and the King wants choices.
 Where do you customers spend their Social Media
time?
 How can you find out?
 What if you can’t?
 Big 3: Facebook, Twitter, Linked In
 Make it easy for people to check in and/or leave
reviews on sites like Yelp and FourSquare.
www.getlisted.org

 Unless you are famous, you will need to tell
people how to find you.
 Put links to your social media pages on your
website, in your email newsletters, and in your
personal email signature.
 EMAIL MARKETING!! Add the Social Media
icons with links to your email marketing and
reward people for following you online.

 Why is it called Social Media?
 Jump into a conversation not a sales pitch.
Share you expertise and knowledge on the
topic and sales will happen on their own.
 Reusing vs. Sharing content from other sites,
your own and others’ sites
 Blog entries, email newsletter archives, new
features on your website, industry articles and
other relevant content
 The key is providing value to followers

 Don’t be “That guy”
 Please do not share about your bad day.
 Good to be topical and less specific, for
example trends and tips
 Community events you are helping to
promote, are involved in, or a local
sponsorship you want to mention
 Congratulate employees
 Discuss pop culture and how it relates to your
business (Superbowl, Election, news story)

 Twitter-hashtagging in complaints
 Fear of complaints on Social Media
 If you are afraid of hearing customer
complaints you shouldn’t be in business.

 Sharing is acceptable and encouraged.
 Stealing is stealing. Don’t go there.
 Sharing will get you shared as well.

 Mike Dolpies, Cyber Space to Your Place
 Joanne Randall, Leap Year Marketing