Have a goal
Anything you do in your Marketing should focus on
your pre-determined goals. Stop throwing spaghetti at
Example: I will increase my sales by 30% on or before
June 30, 2013.
The SMART Goal Acronym
Once you have established your goals, every decision
you make should be EASY!!!
Decide what type of image you want to portray.
Use a conversational tone. You can still do this and be
This helps people to relate to your business or organization,
and that goes a long way toward getting people to know,
like, and trust you.
More sharing and word-of-mouth is the power behind Social
74% of consumers rely on some type of social media network to
guide purchasing decisions.
Use up to date avatar, logo, or professional pictures.
THEN STICK TO YOUR PLAN!
JC Penney LISTEN UP! Pricing Strategy + Ad Campaign
≠ New Brand
Consumer is King and the King wants choices.
Where do you customers spend their Social Media
How can you find out?
What if you can’t?
Big 3: Facebook, Twitter, Linked In
Make it easy for people to check in and/or leave
reviews on sites like Yelp and FourSquare.
Unless you are famous, you will need to tell
people how to find you.
Put links to your social media pages on your
website, in your email newsletters, and in your
personal email signature.
EMAIL MARKETING!! Add the Social Media
icons with links to your email marketing and
reward people for following you online.
Why is it called Social Media?
Jump into a conversation not a sales pitch.
Share you expertise and knowledge on the
topic and sales will happen on their own.
Reusing vs. Sharing content from other sites,
your own and others’ sites
Blog entries, email newsletter archives, new
features on your website, industry articles and
other relevant content
The key is providing value to followers
Don’t be “That guy”
Please do not share about your bad day.
Good to be topical and less specific, for
example trends and tips
Community events you are helping to
promote, are involved in, or a local
sponsorship you want to mention
Discuss pop culture and how it relates to your
business (Superbowl, Election, news story)
Twitter-hashtagging in complaints
Fear of complaints on Social Media
If you are afraid of hearing customer
complaints you shouldn’t be in business.
Sharing is acceptable and encouraged.
Stealing is stealing. Don’t go there.
Sharing will get you shared as well.
Mike Dolpies, Cyber Space to Your Place
Joanne Randall, Leap Year Marketing
Notes de l'éditeur
The real power of social media marketing is in building relationships and remaining top of mind with existing customers. Plus, the viral nature of social media can help you find and connect with new customers. A July 2010 study by Gartner found that 74% of consumers rely on some type of social media networkto guide purchasing decisions. That’s because people rely on what others have to say about a product or brand before making an investment themselves. The survey points out that marketers should use social media networks to target the people who influence others’ purchasing decisions. Doing so may not have a direct ROI attached to it, but can indirectly help influence sales.
The path youfollow is up to you and your business or organization’sculture. Either way, be sure to stay consistent with thebrand identity you’ve established.Have you ever read a book and could literally hear the voice of the character in your head while reading something he or she said?
Facebook, Twitter, and LinkedIn all have featuresthat allow you to search for friends on the respectivenetworks by email address. An organization can usethis feature by uploading their email contact list tothe service to see how many matches come up. Youmay not want to use this method to instantly followand/or connect with people, though. Instead, use itas a survey tool to see what network(s) most of yourcustomers are using.