Heather butts anymeeting webinar may 1_2012

Heather M. Butts, JD, MPH, MA

www.learnforlifeconsulting.com
©L.E.A.R.N for Life Consulting, L.L.C.

 Is the audio/screen ok for everyone?
 Who am I?
 Heather M. Butts, JD, MPH, MA
 BA – Princeton University
 JD – St. John’s University School of Law
 MPH – Harvard University
 MA in Education (focus on psychology and online training)
Columbia University’s Teachers College
 Founder L.E.A.R.N for Life Consulting, L.L.C.
 Teach Healthcare Ethics and Health Law At Columbia
University and St. John’s University School of Law
 Educational and professional background in education and
online training

5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.

 www.learnforlifeconsulting.com
 www.twitter.com/learnforlife
 www.facebook.com/learnforlifeconsulting
 Also on Pinterest, LinkedIn and Facebook Groups
(links are on my website)


 Timeline for webinars with 7 tips (actually probably
more like 50 tips, but I will highlight 7 in particular)
 Giveaway offer
 Discussion of the AnyMeeting platform
 4 “Final Thoughts”/Bonus Tips
 Questions/Answers


 Step by step timeline for running a webinar
from 8 weeks pre-webinar to 2 weeks post-
webinar


 Tip #:1 Define roles and stick to them
• The Producer
• The Presenter (“The Star”)
• The Marketer (The PR Machine)
• The Content Provider
• The Audience


• Sometimes called the moderator
• Ensures the webinar runs smoothly with as few
technical difficulties as possible
• Fields and or triages questions from the audience
• Oversees real-time recording of webinar
• Reviews the chat to ensure audience issues (inability
to hear audio, inability to see slides) are quickly
dealt with
• Oversees post webinar editing of webinar


 The “face” of the webinar
 Tells the story, promotes the product, educates
the audience
 IDEALLY should be free and unencumbered
from producer role, minimally involved with
the PR/Marketing role with the focus on the
audience and content


 Should be fully engaged
 Should get out of the webinar what they
expected
 Should ask lots of questions
 Should follow-up with the Star if questions
were not answered


 Responsible for creating the
PowerPoint/Slideshow
 Responsible for fact checking if applicable
 Responsible for editing the
PowerPoint/Slideshow
 Assists Star in answering content based
questions
 Creates “script” for webinar


 Gets the word out
 Gets people in seats
 Deals with registration (may work with Star
and Producer on this piece)
 Assists with post webinar marketing


 Tip #2: Define how you will fill the
information gap for your audience as well as
for yourself
(S, M, P, C)


 Set up the Registration Process (M)
 Keep it simple:
 First Name
 Last Name
 Email Address
 One required registration question for future marketing
purposes (How did you find out about this webinar?)


 Tip #3: Start and Continue to Market (M)
 GOOGLE+
 Online Forums
 Twitter (Create a twitter hashtag)
 YouTube Videos
 Pinterest (Yes, Pinterest!)
 Facebook
 Facebook Ads


 Marketing Continued (M)
 Linkedin: Groups, Events
(http://events.linkedin.com/)
 Write a guest blog post on a topic very relevant to
your webinar topic and put webinar link at the end
of blog (along with your twitter, and website
information)
 Flyers for local businesses
 Internet Radio (become a guest) (S,M)
 Other webinars that you do prior to the target
webinar (S)
 Post on Bulletin Boards (M)

 More Marketing (M)
 Email Marketing
 Your own blog posts
 Seminars, workshops and events that you attend
 Make sure you cross promote
 Groups (Meetups, Professional Organizations, Local
Business Groups, places where you audience spends
their time)
 You’re going to continuously send out reminders


 If you haven’t already done so, decide on
platform you will use for your webinar (S, P)
 Contact the platform provider with any
questions or concerns you have from a
technical standpoint (P). Also find out what
kind of support is available. Example from
Anymeeting: http://support.anymeeting.com/
 Start doing technical run-throughs and practice
sessions even if you don’t have your content
and slideshow presentation done (S,P)

 Tip #4: Do multiple “Worst Case Scenario”
webinars (S, P, A)
 Do at least one run through creating multiple worst
case scenarios (S,P,A)
 If you have children, have them spontaneously run into
your practice and make a lot of noise (fun!) (S,P,A)
 Do you have a dog? Have the dog in the room with you
to see how you react WHEN your dog starts barking
(S,P,A)
 Be creative – what’s your worst nightmare? Act it out –
then own it so it doesn’t own you. (S,P,A)


 Finalize your content and slide presentation (C)
 Create a 3-4 minute script in case you have a
technical crisis and need to keep speaking
while it is resolved (this assumes you still have
audio) (C)
 If audio fails for more than 30 seconds, have a
slide available to alert the audience as to what
is going on – but don’t apologize excessively –
technical issues can happen! (C)


 Do 2-3 final short practices (S, P)
 If you’re using links, test the links to make sure
they are still live not broken (C)
 May want to have back-up documents in case
the links do not work during the presentation
(for example a screen shot of your website if
you’re planning to link to it during the
presentation) (C)


 Remember Tip #4 Tip #4: Do multiple “Worst
Case Scenario” webinars (S, P, A)
 Do another short practice creating multiple worst
case scenarios (S,P,A)


 Tip #5 Have all your equipment ready and test
it while you’re doing the practices (P)
 Microphone (ideally have a back-up)
 Resources for lavalier microphones:
http://www.bhphotovideo.com/find/newsLetter/
Lavalier-Microphones.jsp
 Computer headset microphones:
http://www.ehow.com/list_6968178_computer-
headset-microphones.html


 If you have access to an extra laptop/computer
have it available, charged and ready to go with
the slideshow loaded (P)


 Take a deep breath!
 Join the webinar and if you have a chat room,
chat with the early arrivals


 Have fun! (S)
 Send a final reminder 5 minutes into the
webinar (M). This can be scheduled before
hand and should be done on twitter, facebook,
and email to registrants and overall list
 Announce a Webinar giveaway (S) to entire
audience and a special prize to 1-2 audience
members
 You can announce the exact giveaway before the
webinar or “tempt” the audience

 If you’re going to be selling a product or
service, let the audience know up front. It’s
your job to keep them engaged (see next slide)
until the end even if you are selling BUT see
next point (S)
 Tip #6: Make sure your content is fantastic.
The main point of the webinar should NOT be
to sell something but to provide useful
information. Remember Point #1 (S,C)


 Engage your audience through (S,P,A):
 Fantastic Content
 Video
 Polls
 Voting
 Surveys
 Prizes
 Questions and Answers
 A bonus for staying on until the end


 Make a point about your twitter hashtag but
don’t overdo it – you want your audience
paying attention to you, not their twitter feeds!
(S, A)
 Tip #7: Hold a free webinar 1 hour maximum,
as a lead-in to a “bootcamp” or longer, paid
seminar or service (lead/customer generator)


 This is where, if you had great content, your lead-
generation machine will begin
 Get your recording edited and ready for
distribution within 24 hours if possible (P)
 Follow-up with (M):
 Super engaged audience members
 ALL registrants
 Everyone else via twitter, facebook, LinkedIn and the
other marketing ways we mentioned in the beginning
 Keep using social media, email marketing and blogs post-
webinar for maximum lead-generation

 Look at any available data to see how you can
make the next webinar even better (S,P,C)
 Provide polling data to your registrants,
attendees and followers on social media (P,A)
 Send out a thank you to attendees with a short
post-webinar survey to get additional feedback
(P,A) Remember, you’re doing this to help
make a better webinar for your audience for
next time
 Look at your data AGAIN to see what’s
working (lead generation)

 Web conferencing that will always be
completely free
 Integrated PayPal system (make $ from your
event)
 Host up to 200 attendees with no time limits
 Full service and premium features, including 6-
way video conferencing and hosted recordings
 For more information
visit www.anymeeting.com


 The First 20 registrants to respond the link below
will receive a complimentary evaluation of their
webinar process/next webinar with a 30 minute
follow-up phone conference/evaluation.
 http://www.learnforlifeconsulting.com/anymeeti
ng-webinar-giveaway.html
 Everyone will receive a free copy of my upcoming
e-book, “How to Run A Successful, Pitfall-Free,
Lead Generating Webinar.” (Release date – May 8,
2012)
 http://www.learnforlifeconsulting.com/ebook-
for-anymeeting-participants.html

 Webcam v. No Webcam
 If you’re going to use a webcam make sure the
lighting is good (windows for daytime, great
lighting if the webinar is at night)
 You’ve got to make eye contact with the webcam
(this will take practice to make sure you’re eyes are
not shifting between your slides and your webcam
(which can then make you appear “shifty”
 Make sure whatever is behind you is not distracting


 Mailchimp v. Aweber for Newsletters and
Autoresponder Purposes
 I use Mailchimp but a lot of people love Aweber
 Experiment with various times to send newsletters
and emails (I send my newsletter once a week on
Saturday Mornings at 8AM – works GREAT!)
 Here’s a link to a fantastic article comparing both:
http://www.probloggingsuccess.com/aweber-
mailchimp-best-email-autoresponder/


 Camtasia, Microsoft Expression Encoder ,
Screenflow and other Screencast software:
http://tech.abhishekbiswal.com/2011/03/best
-free-alternative-to-camtasia.html
 Will also want to use an editing program such
as Windows Movie Maker


 Facebook Group: Online Training and
Education Group:
https://www.facebook.com/groups/22869180
0547732/
 Would love to see you, join and promote
yourself, your webinars, ask questions and join
in the fun. I greet everyone that joins with a
person al message!


 www.learnforlifeconsulting.com
 www.twitter.com/learnforlife
 www.facebook.com/learnforlifeconsulting
 Also on Pinterest, LinkedIn and Facebook Group
(links are on my website)


Heather butts anymeeting webinar may 1_2012

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Heather butts anymeeting webinar may 1_2012

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