To drive change, learning must be an immersive experience that grasps the attention of your audience and makes them think. In this webinar, Georgie, Head of Design at Learning Pool, will prove how gamification can achieve attention, engagement and results. She will demonstrate how an effective learning game creates an engaging experience that will ensure positive business outcomes, as well as sharing the secrets behind designing a successful learning game. You can also expect gamification examples delivered for the likes of Tesco, Santander and Boots, which won silver for Best Learning Game 2016 at this years Learning Technologies Awards.

1. Gamification drives results…
And we’ll prove it
Georgie Cooke
Head of Learning Design,
Learning Pool

4. How do you feel about
gamification?

5. How do your stakeholders feel
about gamification?

6. Why?

7. • Is it adult enough?
• Is playing really the same as
learning?
• Aren’t some subjects too serious
for games?
• Isn’t it really expensive?
• Doesn’t it take ages to build?
• Does it get results?

8. Do you worry about how much
knowledge your audience retains
after elearning?

9. Knowledge retention after passive elearning

10. • Grab attention
• Increase
engagement
• Drive results

11. Bespoke project

13. Stephen Evans
Retail Learning Academy
Manager
Boots
“Every year we traditionally
rely on 20 minutes page-
turner e-learning, we wanted
something completely
different this year to
reinvigorate and reenergise
how people feel about our
L&D Christmas offer...
..we set Mind Click quite a
difficult challenge to do
something wildly different to
what we have done
historically.”

15. Grab attention

16. Design secrets
• Prioritise impact
• Be unpredictable
• Make it challenging

17. Increase engagement

18. Design secrets
• Give learners choice
• Add an element of risk
• Encourage healthy
competition

19. Drive results

20. Design secrets
• Don’t forget adult learning
principles
• Keep activities relevant
• Embrace failure and
repetition

21. Stephen Evans
Retail Learning Academy
Manager
Boots
“The game has really changed
the way people feel about
training and L&D in our stores,
there was almost a palpable
sense of excitement.
I’ve never had so many
people approach me to
discuss a piece of learning
and how it made them feel”

24. Best Learning Game
Silver Winner
2016

25. Now how do you feel about
gamification?

29. Adapt and
the builder

30. Evolving Adapt
Adding gamification features
to the roadmap
Scalable, maintainable
gamified solution

32. Thank you!
Any questions?