Watch he presentation with the voice track (more interesting ;-)) on Youtube: https://www.youtube.com/watch?v=Sklhtgzlno0 a talk originally presented at the HTML5 Dev Conference in San Francisco on May 22, 2014 Check out http://adsy.me the mobile WEB app to create mobile web apps

1. Frédérick Tubiermont
co-founder, adsy.me @adsy_me

2. #noappstores

4. adsy.me/html5

7. July 2008
500 apps

8. today
1m+ apps

9. June, 11 2007, SF

10. our motivation

12. April, 30 2014, SF

16. 2004 2007
the rise

17. 2007 2012
& fall...

19. 2006
2011

20. 7 reasons
why appstores
are doomed

21. “Welcome to the
post-appstores era”

23. in the early days
the internet experience on PCs
was also very “native” / proprietary

24. early PC days

25. native mobile apps

27. 1the download / access
flow is just bad

28. 1
2 3 4

29. 1

33. “not available
in your country...”

34. 2updates are just a pain

36. 3discovery is terrible

42. 30% transaction fees
are a steal
4

43. 2.9% + $0.3 per transaction
(1.4% / merchant account)
5% + $0.05 digital goods

45. native doesn’t
equal quality.
5

48. login
download (wait)
open
see the crap
trash it

49. 6most native apps
need the internet anyway

52. 7why would you wrap
your web app
in a native shell?

53. picture: ideatoappster.com

60. one last thing...

61. and never forget...

62. “it’s tough to make
predictions, especially
about the future”

63. “Welcome to the
post-appstores era”
frederick@adsy.me
@adsy_me