Ok cancel (2018)
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Seminario introduttivo generale a design e UX realizzata per operatori del settore ICT che non mai investito un euro nella progettazione utente centrica.
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Ok cancel (2018)
- 3. 3 Ciao : )
- 4. © DESIGN GROUP ITALIA 4 Agenda 0. Introduzione 1. OK-Cancel: Perché questo titolo 2. Essere B2B non è garanzia di lunga vita e prosperità 3. Cos’è la User Experience (UX) 4. Cos’è la Trasformazione Digitale 5. Cos’è il Design Thinking 6. Design People + Conclusioni
- 11. © DESIGN GROUP ITALIA 11 http://designgroupitalia.com/ / A diverse, eclectic, multicultural group of 65 people from 18 countries / 85% of DGI’s revenue is from abroad, especially USA. (40% East Coast, 10% Silicon Valley)
- 12. © DESIGN GROUP ITALIA 12 OK-Cancel: Perché questo titolo? Design, Interfacce e User Experience come moltiplicatore di valore nel software per il business 1
- 13. 13 OK-Cancel: Perché questo titolo?
- 14. 14 OK-Cancel: Perché questo titolo?
- 15. 15 OK-Cancel: Perché questo titolo?
- 16. 16 OK-Cancel: Perché questo titolo?
- 17. 17 OK-Cancel: Perché questo titolo?
- 18. 18 OK-Cancel: Perché questo titolo?
- 19. 19 Ogni click fatto su da una persona un vostro software, parla di voi. Dietro ogni interattore, ogni funzione, ogni processo, ci sono delle storie, un prodotto / servizio con un preciso posizionamento di mercato, degli obiettivi ed una politica, nonché una identità di brand.
- 23. 23 Human Factors Causes of the Chernobyl Accident http://ieeexplore.ieee.org/document/27561/ https://pdfs.semanticscholar.org/7a3b/eb12b320ee8ad2d4c640bea87da292282aa0.pdf http://www.who.int/ionizing_radiation/chernobyl/UN%20Report%20Strategy%20for%20Recovery%20Jan%202002.pdf https://www.oecd-nea.org/brief/brief-02.html scientific literature and concludes that medical records between 1986, the year of the Chernobyl disaster, and 2004 reflect 985,000 premature deaths as a result of the radioactivity released.
- 24. 24 Human Factors Causes of the Chernobyl Accident http://ieeexplore.ieee.org/document/27561/ https://pdfs.semanticscholar.org/7a3b/eb12b320ee8ad2d4c640bea87da292282aa0.pdf http://www.who.int/ionizing_radiation/chernobyl/UN%20Report%20Strategy%20for%20Recovery%20Jan%202002.pdf https://www.oecd-nea.org/brief/brief-02.html scientific literature and concludes that medical records between 1986, the year of the Chernobyl disaster, and 2004 reflect 985,000 premature deaths as a result of the radioactivity released. Homer è l’icona POP che è stata abbiamo usato per esorcizzare la paura del nuclerare
- 25. 25 Missili, allarmi ed altri errori umani https://www.fastcodesign.com/90157153/don-norman-what-went-wrong-in-hawaii-human-error-nope-bad- design?mkt_tok=eyJpIjoiWmpBM09HTmxNVFV5TW1ZeSIsInQiOiIwVzNrZG90clZ4ZjExVmZEZ1R1NEpaOGlcLzh6XC8zd1MxVkI0bmlRWTFtTUoxa3lMNXZMa0FyYWltWnlVZ1RRV mE5TUVoQVNoak94cDQ3T3h4dCtLQ1dzeXg3RTVwaFUyQ2FteWtLMzY5dlp1S3dpcEZNQ29qamdDaUpWcG5saXFJIn0%3D
- 26. 26 Kodak R.I.P.: Facciamo prodotti per i professionisti della fotografia! Kodak is best known for photographic film products. During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. Kodak began to struggle financially in the late 1990s as a result of the decline in sales of photographic film and its slowness in transitioning to digital photography, despite having invented the core technology used in current digital cameras. INSTAGRAM
- 30. © DESIGN GROUP ITALIA 30 OK-Cancel: Essere B2B non è garanzia di lunga vita e prosperità 2
- 34. According to ComScore, the number of mobile users surpassed desktop users in 2014. Gartner’s prediction narrates that over 268 billion mobile downloads will generate an income of $77 billion in 2017. According to statistics, the usage of mobile apps has been on the rise and2017 will continue to see an increase in the development of mobile apps in the global market. Some of the trends to watch out for in 2017 are the VR and AR, the dominance of the IoT, a more satisfying user experience, enhanced security and privacy of mobile apps, enhancement of LBS, and chatbots. These application trends will see mobile apps continue to generate a lot of revenue and profits all over the world. Read more at https://www.business2community.com/mobile-apps/2017- mobile-app-market-statistics-trends-analysis-01750346
- 36. Microsoft + Nokia sarebbe dovuto essere un perfetto B2B tool. Un mix consumerizzato in superficie , che univa la capacità telefonica di Nokia con il sistema operativo più forte nel business. Purtroppo la consumerizzazione fù solo cosmetica, gli sviluppatori non credettero nella piattaforma e le App stentarono a prosperare. Il gigante delle Telco insieme al gigante del software
- 40. Di cosa è quel telecomando? La morte di Blackberry, vista dai bambini
- 41. “Ho il telefono per tua figlia” La morte di Blackberry, vista dai bambini
- 54. • Harvard Business Review found that satisfied customers are much more likely to recommend a product to their friends via word of mouth. • In fact, 23% of customers who had a positive experience told 10 or more people about it. DD Month YYYY Company / Brand / Project 54 JULY–AUGUST 2016 ISSUE
- 55. • Research by Forrester Research revealed that “implementing a focus on customers’ experience increases their willingness to pay by 14.4 %, reduces their reluctance to switch brands by 15.8 %, and boosts their likelihood to recommend your product by 16.6 %. DD Month YYYY Company / Brand / Project 55 The Business Case Report In The CX Transformation Playbook June 19, 2017
- 56. • Over 1 trillion USD is spent on IT projects annually, but 15% of those projects will be pulled before completion. • (according to IEEE’s Why Software Fails) IEEE identifies 12 main causes of software project failure: 25% of those are related to UX mismanagement. 56 Research Paper, 2015 50% of programmers time is spent doing rework, as a consequence of developing the wrong feature or services based on wrong information
- 58. 58
- 62. © DESIGN GROUP ITALIA Business Software: Progettiamo tools che rendono potenti i nostri clienti Le tecnologie influenzano noi umani, soprattutto attraverso gli oggetti cognitivi. In altre parole, le tecnologie contribuiscono a dare forma a noi umani attraverso i device connessi che usiamo ogni giorno.
- 63. © DESIGN GROUP ITALIA «Technology created the Age of the Customer”. » More and more, exceptional customer experience is a key differentiator in digital business, and the process of digital transformation should be guided by a customer-centric digital strategy. FORRESTER
- 64. © DESIGN GROUP ITALIA «The essence of digital transformation comes down to people and how their digital behaviors differ from that of the traditional customers before them.» FORBES
- 65. © DESIGN GROUP ITALIA «People, not technology, are the most important piece in the digital transformation puzzle.» CAP GEMINI
- 69. © DESIGN GROUP ITALIA 69 5 OK-Cancel: Cos’è il DesignThinking …e perché soldi e business amano il design
- 71. Ask Google Images: “Design”
- 72. Ask Google Images: “Italian Design”
- 73. Ask Google: “Design Thinking”
- 79. DesignThinking
- 84. © DESIGN GROUP ITALIA Il design thinking è uno strumento di partecipazione
- 85. Caso di Studio
- 86. © DESIGN GROUP ITALIA Customer Centered Design: Stakeholders interviews 86 The design approach for the Portal focuses on: • The “recruitment” of the Stakeholders through the answers to their needs/motivations. • The collaboration within them and with ABB. STAKEHOLDERS
- 87. User motivations: insights 87 FOR ALL STAKEHOLDERS ★ Smart access tools / product info / knowledge / person. ★ Collaboration ★ Collaboration with other Stakeholders to be further investigated ★ Communication and document management environment.* ★ Project documentation archive ★ … ★ Communication and document management environment.* ★ Self-promotion ★ … ★ Communication and document management environment.* ★ Overview of all project active on his territory. ★ Simplify input to other systems (e.g. Salesforce). … ★ … ★ Share ready list of product technical documentation. ★ ABB anti-fake control. ★ Self-promotion. ★ … ★ Access to the ready list of product technical documentation.… ★ .... ★ Maintenance plan and history. ★ Breakdown management and history. ★ … ★ Energy management tools ★ … ★ Asset management (product registration). ★ Energy Management ★ Project Documentation and History mgt. ★ … TECHNICAL USER PROJECT TECHNICAL CONSULTANT TECHNICAL PROMOTER ABB PANEL BUILDER INSTALLER MAINTENANCE ENERGY MANAGER PLANT MANAGER
- 88. © DESIGN GROUP ITALIA Project Portal Scope: Panel Design, Building, and Lifecycle Management PANEL SPECIFICATIONS QUOTATION BUILDER SELECTION PANEL DESIGN BUILDING LIFE CYCLE MANAGEMENT Approved specifications Selected builder Quotation Due date Commissioned panel SHIPPING INSTALLATION 88 Panel built MILESTONES PHASES q DEFINE PLANT CHARACTERISTICS q CHOOSE A CONSULTANT q SPECIFICATIONS CREATION q REQUEST FOR QUOTATION q CREATE PROJECT + QUOTATION q SELECT THE PANEL BUILDER TASKS q FINETUNE THE PROJECT DETAILS q ORDER COMPONENTS q BUILD THE PANEL q PRE-COMMISSIONING AND CERTIFICATION q CHOOSE THE INSTALLER q SHIP THE PANEL q PANEL INSTALLATION AND COMMISSIONING q PREDICTIVE / PREVENTIVE MAINTENANCE AND TROUBLE SHOOTING q RETROFIT/ UPGRADE q ENERGY MANAGEMENT q SAFETY MANAGEMENT 3 – 6 Months 30 years
- 89. © DESIGN GROUP ITALIA Methodology : Agile Process applied to the Services Design 89 Customer needs / insights (from interview) Project Experience User to-dos User Motivations User Stories Wireframes (draft) ü Focus on stakeholder needs/ motivations ü Incremental ü Iterative ü Use of prototype ü Empirical feedback
- 90. © DESIGN GROUP ITALIA User stories 90 As a < role > I want < what? Goal > So that < why? Benefit > OPEN POINTS To be discussed during future stakeholder interviews. FIRST SOLUTIONS / WIDGETS Possible widgets to insert in the Project Portal’s wireframe. New insights to write the user stories User stories are an agile technique to capture the product functionality from an user perspective. The user story describes the type of user, what they want and why. A user story helps to create a simplified description of a requirement.
- 92. © DESIGN GROUP ITALIA User stories list 92 6 stakeholders 88 stories 39 widgets 14 open points
- 94. © DESIGN GROUP ITALIA Today status 94 Customers Insights Project Experience User To-dos User Motivations User Stories Wireframes (Draft) *Done by the dgi team, must be shared with ABB and the stakeholders. Tools Investigation First consolidated draft*: Done Done First consolidated draft* Done On-going 3rd iteration Shared with ABB and deep dive on app and E-design
- 99. Signature 2006 Il design non si occupa più solo delle forme o dei colori. Design è il processo che definisce i comportamenti degli oggetti e delle tecnologie, organizza le relazioni negli spazi, fornisce identità e forma, costruisce nuovi mondi.