A talk I gave at the Somesso London Conference in May 2009 about how we can take forward the idea of social business design to finally move beyond the legacy Twentieth-Century model of corporate structure

1. Designing twenty-first
century organisations
with social tools
Lee Bryant, May 2009

2. The Twentieth Century
company is still with us

3. the post-industrial society of the C20th

4. mass production, marketing, segmentation

5. culture of the “modern” corporation

6. Weberian bureaucracy
culture of the “modern” corporation

7. Weberian bureaucracy Industrial Revolution
culture of the “modern” corporation

8. Weberian bureaucracy Industrial Revolution Taylorism
culture of the “modern” corporation

9. welcome to the “IT” Department

10. CRM: we do not value you or your call

11. The Twentieth Century company does
not trust its staff or its customers

12. It was not always like this

13. traditional trading networks

14. guilds, professions and networks

15. even banking used to be a profession

16. ...before it descended into plunder

17. the Twenty-First Century company will
be more modern and more traditional

18. scale-free networks are old & reliable

19. lesson of social web : trust breeds trust

20. (cc) http://www.flickr.com/photos/yuan2003/403643949/
social networks + weak ties =
organisational immune system

21. trust is cheaper than control

22. network-centric management
is more robust than the org chart

23. we can no longer afford the
high-friction, high-cost model
of process over people

24. downturn is our impetus for change

25. time to move beyond ‘doing projects’
and turn this into the mainstream

26. time for social business design?

27. what do we need #1 :
stop handing over all projects
involving technology to the IT dept.

28. what do we need #2 :
connected infrastructure

30. Public feeds & flows: data firehose

31. Tweets, bookmarks & tags: signals of relevance
Public feeds & flows: data firehose

32. Blogs and networks: sharing & sense making
Tweets, bookmarks & tags: signals of relevance
Public feeds & flows: data firehose

33. Group collaboration: getting things done
Blogs and networks: sharing & sense making
Tweets, bookmarks & tags: signals of relevance
Public feeds & flows: data firehose

34. Personal tools: organising your world of work
Group collaboration: getting things done
Blogs and networks: sharing & sense making
Tweets, bookmarks & tags: signals of relevance
Public feeds & flows: data firehose

35. Personal tools: organising your world of work
Group collaboration: getting things done
Blogs and networks: sharing & sense making
Tweets, bookmarks & tags: signals of relevance
Public feeds & flows: data firehose

36. what do we need #3 :
mobilise your people

37. No point being open at the edges...

38. ... if you treat your staff like machines

39. what do we need #4 :
evolutionary processes,
not ‘best practice’

40. better ambient awareness

41. rapid feedback is the key to evolution

42. rapid feedback is the key to evolution

43. what do we need #5 :
user experience is the key to the
consumerisation of the enterprise

44. what do we need #6 :
make hidden data shared and use
it to drive collective intelligence

45. what do we need #7 :
a network-centric view
of the business

46. Thanks for listening!
I am lee@headshift.com and live at
http://www.headshift.com
Except where otherwise stated, photos courtesy of Flickr using Creative
Commons license. Thanks to the following photographers:
http://www.flickr.com/photos/jadezz/100313191/
http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/
http://www.flickr.com/photos/erix/2657100921
http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-
at-ford/1914-Ford-Model-T-Painting-lg.jpg
http://www.flickr.com/photos/jurvetson/52581560
http://www.flickr.com/photos/aturkus/139818702/sizes/l/
http://www.flickr.com/photos/yuan2003/403643949/
http://www.flickr.com/photos/cheesepicklescheese/419050330/
http://www.flickr.com/photos/cote/54408562/
http://www.worldalmanac.com/blog/ww_ustroops_rest_01.jpg
http://www.flickr.com/photos/wills/119744777/
http://www.flickr.com/photos/paul_irish/2379958609/
http://www.flickr.com/photos/jurvetson/52581560/sizes/l/
http://www.flickr.com/photos/86624586@N00/10190970/
http://www.flickr.com/photos/victoriapeckham/164175205/