A logic model is a story or picture of how your project, product or service is supposed to work. In tandem with the mission statement (which should read like a "theory of change"), you should be MEASURING the effectiveness of your solution. In this lively session, participants COMPETE IN TEAMS to convert "boring data" into a powerful stories. Those best able to communicate impact, win!

1. A HEALTH BLOG
the connection between story-telling and logic models
April, 2016
Lee Fox
PeerSpring

2. COLLEGE DEGREES 360
LOGIC MODELS SEEM COMPLICATED….

3. what are the stakeholder symptoms and needs?
THE PROBLEM:
what is the over-arching priority of the solution?
THE IMPACT:
assumptions
research,
observation,
trends, etc.
external
factors
details
supporting
the solution
need
INPUTS
activities participation
OUTCOMES
what is
invested to
make it
happen?
time, staff,
money,
materials,
partners,
etc.
what needs
to be done?
immediate
shifts, easy
to observe
who we
reach
OUTPUTS
short term
THESIS
describe the
products,
services,
partnerships
needed to
succeed
describe the
participants
including
clients and
staff, etc.
intermediate
behavioral
changes
VALUEEVALUATION
long term
fundamental
social or
environmental
shifts

4. Jon
REALLY… LOGIC MODELS ARE JUST STORIES…

5. Walter Lim

6. Wilma Compton
THE LOGIC MODEL + THE TOMS SHOES STORY

7. Uncalno Tekno
millions of poor children suffer without shoes
THE PROBLEM:
WHAT?
START WITH WHAT IT OBVIOUS TO EVERYONE
WHY? AS A RESULT: INTENDED IMPACT:

8. Uncalno Tekno
millions of poor children suffer without shoes
THE PROBLEM:
walking barefoot exposes children to parasites
which impacts their health and wellness
sick kids don’t go to school which ultimately
subjects them and their family to deeper poverty
WHY?
AS A RESULT:
WHAT?
TO ASSUMPTIONS
WHAT IS THE “THEORY OF CHANGE?”
1.

9. Uncalno Tekno
millions of poor children suffer without shoes
THE PROBLEM:
walking barefoot exposes children to parasites
which impacts their health and wellness
sick kids don’t go to school which ultimately
subjects them and their family to deeper poverty
one pair of shoes can change the life of one
person, one family and ultimately one community
THEORY OF CHANGE
WHY?
1.
AS A RESULT:
INTENDED
IMPACT:
WHAT?
TO ASSUMPTIONS

10. millions of poor children suffer without shoes
THE PROBLEM:
walking barefoot exposes children to parasites
which impacts their health and wellness
sick kids don’t go to school which ultimately
subjects them and their family to deeper poverty
one pair of shoes can change the life of one
person, one family and ultimately one community
THEORY OF CHANGE
WHY?
1.
INTENDED
IMPACT:
WHAT?
TO ASSUMPTIONS
THIS FIRST THEORY OF CHANGE WILL BE WRITTEN,
RE-WRITTEN AND RE-WORKED THROUGH THE ENTIRE
BUILD OF YOUR LOGIC MODEL.
WHEN YOU GET TO THE LAST STEP, YOU WILL BE
ASKED TO WRITE A THEORY OF CHANGE ABOUT THE
INTENDED IMPACT, AND THESE TWO STATEMENTS
SHOULD NOT ONLY MATCH, BUT BE THE SAME
SENTENCE.

11. ElizabethHudy
millions of poor children suffer without shoes
THE PROBLEM:
assumptions
research,
observation,
trends, etc.
external
factors
details
supporting
the solution
need
THESIS
factual
ASSUMPTIONS ARE “EDUCATED
GUESSES” BASED ON TANGIBLE FACTS
OR OBSERVATIONS
EXTERNAL FACTORS AFFECT THE
CIRCUMSTANCES OF YOUR POPULATION,
SUCH AS GEO-POLITICAL, ACCESSIBILITY,
TECHNOLOGY, SOCIO-ECONOMIC,
ETHICAL, etc.

12. ElizabethHudy
millions of poor children suffer without shoes
THE PROBLEM:
assumptions
if they had
shoes, they’d
wear ‘em
external
factors
unsanitary
conditions
result in
infections
THESIS
wearing
shoes will
make these
children
healthier
existing
solutions
don’t get
public
support
factual
rational
WHAT IS THE “THEORY OF CHANGE?”
TO INPUT
2.

13. ElizabethHudy
millions of poor children suffer without shoes
THE PROBLEM:
assumptions
if they had
shoes, they’d
wear ‘em
external
factors
unsanitary
conditions
result in
infections
THESIS
wearing
shoes will
make these
children
healthier
people want
easy ways to
help others,
especially
GenY + GenZ
existing
solutions
don’t get
public
support
factual
rational
2.
theoretical
THEORY OF
CHANGE
TO INPUT

14. millions of poor children suffer without shoes
THE PROBLEM:
Philippe DESMEURE
INPUTS
what needs
to be
invested to
make it
happen?
consider
primary and
secondary
HUMAN RESOURCES / TALENT
(staff, advisors, mentors, etc.)
FINANCIAL SUPPORT
(government, foundation, sponsorship,
matching, donations, grants, etc.)
ORGANIZATIONAL TOOLS
(board members, surveys, data tracking, etc.)
COMMUNITY CONTRIBUTIONS
(partnerships, volunteers, workshops, etc.)
SUPPLIES
(equipment, space, materials, transport, etc.)
OTHER
(are there any resources unique to your
program or the area you serve?)

15. millions of poor children suffer without shoes
THE PROBLEM:
INPUTS
make low-
cost, durable
shoes
use a BOGO
(buy one,
give one)
model so
that people
can give
easily
Philippe DESMEURE
primary
earlier it was
identified
that people
want easy
ways to help
each other,
particularly
GENY +
GENZ
2.
2.

16. millions of poor children suffer without shoes
THE PROBLEM:
INPUTS
make low-
cost, durable
shoes
use a BOGO
(buy one,
give one)
model so
that people
can give
easily
Philippe DESMEURE
capitalize
with “profit-
for-purpose”
primary
secondary
WHAT IS THE “THEORY OF CHANGE?”
TO OUTPUT
3.

17. millions of poor children suffer without shoes
THE PROBLEM:
INPUTS
make low-
cost, durable
shoes
use a BOGO
(buy one,
give one)
model so
that people
can give
easily
Philippe DESMEURE
capitalize
with “profit-
for-purpose”
primary
secondary
THEORY OF
CHANGE
3.
giving not
only feels
good, it’s
good for
business
TO OUTPUT

18. OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
activities participation
what needs
to be done?
who we
reach
OUTPUTS
describe the
products,
services,
partnerships
needed to
succeed
describe the
participants
including
clients and
staff, etc.
Identify primary and
secondary activities
and target
audience(s).
Link the two
together.

19. OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell
shoes
activities
primary secondary
participation
secondary
primary

20. OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell
shoes
activities
primary secondary
participation
secondary
primary
earlier it was
identified
that giving
not only feels
good, it’s
good for
business +
GENZ
3.
3.

21. OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell
shoes
activities
primary secondary
participation
secondary
primary
3.
earlier it was
identified
that giving
not only feels
good, it’s
good for
business +
GENZ
produce
hyper-local
events with
“hands-on”
opportunities
to feel
connected to
the cause
3.

22. OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell
shoes
activities
primary secondary
participation
secondary
primary
produce
hyper-local
events with
“hands-on”
opportunities
to feel
connected to
the cause
fraternities
+ sororities
+ students
involve
artists and
influencers

23. OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell
shoes
activities
primary secondary
participation
secondary
primary
produce
hyper-local
events with
“hands-on”
opportunities
to feel
connected to
the cause
fraternities
+ sororities
+ students
involve
artists and
influencers
WHAT WILL LINK THE
ACTIVITIES + PARTICIPANTS?

24. OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell
shoes
activities
primary secondary
participation
secondary
primary
produce
hyper-local
events with
“hands-on”
opportunities
to feel
connected to
the cause
fraternities
+ sororities
+ students
involve
artists and
influencers
WHAT WILL LINK THE
ACTIVITIES + PARTICIPANTS?
visual
storytelling

25. OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell
shoes
activities
primary secondary
participation
secondary
primary
produce
hyper-local
events with
“hands-on”
opportunities
to feel
connected to
the cause
fraternities
+ sororities
+ students
involve
artists and
influencers
visual
storytelling
WHAT IS THE
“THEORY OF
CHANGE?”
4.
TO OUTCOMES

26. OhNoDoom!
millions of poor children suffer without shoes
THE PROBLEM:
OUTPUTS
make and
sell
shoes
activities
primary secondary
participation
secondary
primary
produce
hyper-local
events with
“hands-on”
opportunities
to feel
connected to
the cause
fraternities
+ sororities
+ students
involve
artists and
influencers
visual
storytelling
biz will grow
when
customers
are
incorporated
into the
giving
stories
THEORY OF
CHANGE
TO
OUTCOMES
4.

27. nicanicasather
millions of poor children suffer without shoes
THE PROBLEM:
OUTCOMES
immediate
shifts, easy
to observe
short term
intermediate
behavioral
changes
long term
fundamental
social or
environmental
shifts
OUTCOMES SHOULD BE “S.M.A.R.T.”
(Specific, Measurable, Action-Oriented,
Realistic, Timed)
CONSIDER HOW YOUR OFFERING
CAN BE MEASURED BOTH WITH
QUANTITATIVE DATA (as NUMBERS)
AS WELL AS QUALITATIVE as:
• ATTITUDES
• BEHAVIORS
• KNOWLEDGE / AWARENESS
• SKILLS
• STATUS
IDENTIFY OVER WHAT PERIOD OF TIME
(SHORT, INTERMEDIATE OR LONG)

28. nicanicasather
OUTCOMES
intermediate
increase in
school
attendance
long term
increase in
overall
community
wellness
millions of poor children suffer without shoes
THE PROBLEM:
factual
reduced
incidents of
hookworm
short term
What “facts” are you able to measure
as outcomes?

29. nicanicasather
OUTCOMES
intermediate
increase in
school
attendance
long term
increase in
overall
community
wellness
millions of poor children suffer without shoes
THE PROBLEM:
public
awareness of
problems in
developing
nations
interest in
philanthropy
and
volunteerism
reduce
poverty with
new crowd-
sourced
models
rational
factual
reduced
incidents of
hookworm
short termRationally, what do you
predict will also happen?
earlier it was
identified that
business would
grow when
participants
were
incorporated
into the giving
stories
4.
4.

30. nicanicasather
OUTCOMES
intermediate
increase in
school
attendance
long term
increase in
overall
community
wellness
millions of poor children suffer without shoes
THE PROBLEM:
public
awareness of
problems in
developing
nations
interest in
philanthropy
and
volunteerism
reduce
poverty with
new crowd-
sourced
models
rational
factual
reduced
incidents of
hookworm
short term
WHAT IS THE
“THEORY OF
CHANGE?”
5.

31. nicanicasather
OUTCOMES
intermediate
increase in
school
attendance
long term
increase in
overall
community
wellness
millions of poor children suffer without shoes
THE PROBLEM:
public
awareness of
problems in
developing
nations
interest in
philanthropy
and
volunteerism
reduce
poverty with
new crowd-
sourced
models
rational
factual
people will
give when
it’s:
- easy
- affordable
- impactful
reduced
incidents of
hookworm
THEORY OF
CHANGE
5.
TO
IMPACT
short term

32. millions of poor children suffer without shoes
THE PROBLEM:
For every pair
you purchase,
TOMS
will give a pair to
a child in need.
ONE FOR ONE.
1.
WHAT IS THE “THEORY OF
CHANGE?”

33. millions of poor children suffer without shoes
THE PROBLEM:
For every pair
you purchase,
TOMS
will give a pair to
a child in need.
ONE FOR ONE.
1.
THE IMPACT:
improve lives one for one with better health,
education and self-esteem.

34. Uncalno Tekno
DOES IT WORK?
millions of poor children suffer without shoes
THE PROBLEM:
THE IMPACT:
improve lives one for one with better health,
education and self-esteem.

35. Uncalno Tekno
THE PROBLEM:
millions of poor children suffer without shoes
THE IMPACT:
improve lives one for one with better health,
education and self-esteem.
OUTPUTSTHESIS INPUTS OUTCOMES

36. THE PROBLEM:
THE IMPACT:
assumptions
shoes will
alleviate
health issues
external
factors
unsanitary
health
conditions
exist
INPUTS
activities participation
OUTCOMESOUTPUTS
short term
THESIS
intermediate
VALUEEVALUATION
long term
millions of poor children suffer without shoes
make low-
cost, durable
shoes
use a BOGO
(buy one,
give one)
model
produce
hyper-local
events with
“hands-on”
opportunities
to feel
connected to
the cause
fraternities
+ sororities
+ students
involve
artists and
influencers
reduced
incidents of
hookworm
increase in
school
attendance
increase in
overall
community
wellness
improve lives one for one with better health,
education and self-esteem.

37. BUILD A LOGIC MODEL FOR CINDERELLA’S STORY
WHAT ROLE COULD YOUR SHOE COMPANY PLAY FOR
THE LIVES OF EACH CENTRAL CHARACTER?

38. THE PROBLEM:
THEORY OF CHANGE
TO ASSUMPTIONS
WHY?
AS A RESULT:
INTENDED
IMPACT:
WHAT?

39. THE PROBLEM:
assumptions
research,
observation,
trends, etc.
external
factors
details
supporting
the solution
need
THESIS
factual
ASSUMPTIONS ARE “EDUCATED
GUESSES” BASED ON TANGIBLE FACTS
OR OBSERVATIONS
EXTERNAL FACTORS AFFECT THE
CIRCUMSTANCES OF YOUR POPULATION,
SUCH AS GEO-POLITICAL,
TECHNOLOGICAL, SOCIO-ECONOMIC,
ETHICAL, etc.

40. ElizabethHudy
THE PROBLEM:
assumptions
external
factors
THESIS
factual
rational
2.
theoretical
THEORY OF
CHANGE
TO INPUT

41. THE PROBLEM:
Philippe DESMEURE
INPUTS
what needs
to be
invested to
make it
happen?
consider
primary and
secondary
HUMAN RESOURCES / TALENT
(staff, advisors, mentors, etc.)
FINANCIAL SUPPORT
(government, foundation, sponsorship,
matching, donations, grants, etc.)
ORGANIZATIONAL TOOLS
(board members, surveys, data tracking, etc.)
COMMUNITY CONTRIBUTIONS
(partnerships, volunteers, workshops, etc.)
SUPPLIES
(equipment, space, materials, transport, etc.)
OTHER
(are there any resources unique to your
program or the area you serve?)

42. INPUTS
primary
secondary
THEORY OF
CHANGE
2.
3.
TO OUTPUT
THE PROBLEM:

43. THE PROBLEM:
activities participation
what needs
to be done?
who we
reach
OUTPUTS
describe the
products,
services,
partnerships
needed to
succeed
describe the
participants
including
clients and
staff, etc.
Identify primary and
secondary activities
and target
audience(s).
Link the two
together.

44. activities participation
OUTPUTS
primary
secondary
ADD INPUT
THE PROBLEM:

45. THE PROBLEM:
OUTCOMES
immediate
shifts, easy
to observe
short term
intermediate
behavioral
changes
long term
fundamental
social or
environmental
shifts
OUTCOMES SHOULD BE “S.M.A.R.T.”
(Specific, Measurable, Action-Oriented,
Realistic, Timed)
CONSIDER HOW YOUR OFFERING
CAN BE MEASURED BOTH WITH
QUANTITATIVE DATA (as NUMBERS)
AS WELL AS QUALITATIVE as:
• ATTITUDES
• BEHAVIORS
• KNOWLEDGE / AWARENESS
• SKILLS
• STATUS
IDENTIFY OVER WHAT PERIOD OF TIME
(SHORT, INTERMEDIATE OR LONG)

46. OUTCOMES
short term
intermediate
long term
rational
factual
4.THEORY OF
CHANGE
5.
TO
IMPACT
THE PROBLEM:THE PROBLEM:

47. THE PROBLEM:
THE IMPACT:
1.
DOES IT WORK?

48. THANK YOU!
INFO@PEERSPRING.COM
A HEALTH BLOG