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Lee Hopkins<br />The secret business of social networking<br />
Social media<br />98%<br />of what you think you know about social networking is wrong<br />
Social media ethos<br />Truth<br />Trust<br />Transparency <br />Accountability <br />
What IS social networking?<br />Wikipedia:<br />connect<br />keep in touch<br />around the world<br />
?<br />Social networking<br />
!<br />
A room with two views<br />
3 ingredients<br />teams<br />productivity<br />oxygen <br />
External<br />
Case study<br />Shel Holtz and Park ‘n’ Ride<br />
Case study<br />Vincent Ferrari and AOL<br />
http://www.youtube.com/watch?v=xmpDSBAh6RY<br />
The ‘your bum in a sling’ problem<br />Case study<br />The Young Turks and AIG<br />http://www.youtube.com/watch?v=C6FKCBA...
<br />3<br />brand<br />experience<br />
Employees can:<br />A B C T P<br />
2.0<br />Case study<br />
Internal water coolers kitchens<br />
Case study<br />British Telecom and BTwiki<br />
Second Life<br />
http://www.flickr.com/photos/joi/86792894/<br />
9.15pm, a 50 cent piece and a street light<br />
!<br />Beware the Yebbut<br />
Yebbut #1<br />Thelawyers<br />
Yebbut #1<br />Risk analysis<br />Policies<br />Training <br />Moderation<br />
Yebbut #2<br />Ourcompetitors<br />
Yebbut #2<br />Scoreboard<br />Compellingstories<br />Trust and loyalty<br />Oxygen<br />
Yebbut #3<br />The ITpeople<br />
Yebbut #3<br />Malware furfie<br />Sharepoint<br />Cost/benefit analysis<br />
Yebbut #4<br />Theband<br />
Yebbut #4<br />Theband<br />Roy and the Beancounters<br />
Yebbut #4<br />Theband<br />ROI and the Beancounters<br />
2.0<br />Case study<br />
Shift happens<br />http://www.youtube.com/watch?v=FPqHt4LpyKY<br />
2.0<br />
2.0<br />
2.0<br />
2.0<br />
2.0<br />
Resources<br />melcrum.com<br />ark-group.com.au<br />
Resources<br />ark-group.com.au<br />
Social media<br />98%<br />of what you think you know about social networking is wrong<br />
Social media<br />84.7%<br />of statistics used at conferences are made up<br />
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The secret business of social networking: AHRI 2009 Conference

Presentation & workshop for AHRI National Conference 2009, Sydney, Australia.

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The secret business of social networking: AHRI 2009 Conference

  1. 1. Lee Hopkins<br />The secret business of social networking<br />
  2. 2. Social media<br />98%<br />of what you think you know about social networking is wrong<br />
  3. 3.
  4. 4. Social media ethos<br />Truth<br />Trust<br />Transparency <br />Accountability <br />
  5. 5. What IS social networking?<br />Wikipedia:<br />connect<br />keep in touch<br />around the world<br />
  6. 6. ?<br />Social networking<br />
  7. 7. !<br />
  8. 8. A room with two views<br />
  9. 9. 3 ingredients<br />teams<br />productivity<br />oxygen <br />
  10. 10. External<br />
  11. 11. Case study<br />Shel Holtz and Park ‘n’ Ride<br />
  12. 12. Case study<br />Vincent Ferrari and AOL<br />
  13. 13. http://www.youtube.com/watch?v=xmpDSBAh6RY<br />
  14. 14. The ‘your bum in a sling’ problem<br />Case study<br />The Young Turks and AIG<br />http://www.youtube.com/watch?v=C6FKCBAB14Q<br />
  15. 15. <br />3<br />brand<br />experience<br />
  16. 16. Employees can:<br />A B C T P<br />
  17. 17. 2.0<br />Case study<br />
  18. 18. Internal water coolers kitchens<br />
  19. 19. Case study<br />British Telecom and BTwiki<br />
  20. 20. Second Life<br />
  21. 21.
  22. 22.
  23. 23. http://www.flickr.com/photos/joi/86792894/<br />
  24. 24. 9.15pm, a 50 cent piece and a street light<br />
  25. 25. !<br />Beware the Yebbut<br />
  26. 26. Yebbut #1<br />Thelawyers<br />
  27. 27.
  28. 28. Yebbut #1<br />Risk analysis<br />Policies<br />Training <br />Moderation<br />
  29. 29. Yebbut #2<br />Ourcompetitors<br />
  30. 30. Yebbut #2<br />Scoreboard<br />Compellingstories<br />Trust and loyalty<br />Oxygen<br />
  31. 31. Yebbut #3<br />The ITpeople<br />
  32. 32. Yebbut #3<br />Malware furfie<br />Sharepoint<br />Cost/benefit analysis<br />
  33. 33. Yebbut #4<br />Theband<br />
  34. 34. Yebbut #4<br />Theband<br />Roy and the Beancounters<br />
  35. 35. Yebbut #4<br />Theband<br />ROI and the Beancounters<br />
  36. 36. 2.0<br />Case study<br />
  37. 37. Shift happens<br />http://www.youtube.com/watch?v=FPqHt4LpyKY<br />
  38. 38. 2.0<br />
  39. 39. 2.0<br />
  40. 40. 2.0<br />
  41. 41. 2.0<br />
  42. 42. 2.0<br />
  43. 43.
  44. 44. Resources<br />melcrum.com<br />ark-group.com.au<br />
  45. 45. Resources<br />ark-group.com.au<br />
  46. 46. Social media<br />98%<br />of what you think you know about social networking is wrong<br />
  47. 47. Social media<br />84.7%<br />of statistics used at conferences are made up<br />
  48. 48. Lee Hopkins<br /> LeeHopkins.com :: LeeHopkins.net<br />Lee@ LeeHopkins.com<br />+61 410 642 052<br />Twitter: leehopkins<br />Facebook: leehopkins<br />LinkedIn: leehopkins<br />Skype: leehopkins-adelaide<br />better communication  better result<br />

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