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advanced communication strategies and tools



    Anglicare
                    and
   social media
What is it and how do...
of what you think you know
 about life online is wrong
!       Social media


connect
keep in touch
around the world
!   Where we currently are
1.China      1.34 billion
2.India      1.19 billion
3.Facebook   0.5 billion
4.USA        0.3 billion
Australian Population Clock
        22,459,291
   95 short paragraphs
    that changed
    business on the
    internet for ever

   the first website to
    be turned...
3Ts + A = Social Media Ethos

  Truth
  Trust
  Transparency
  Accountability
It’s all about the
conversation
¾ of Australian consumers use social technologies
¼ create their own content
Average Australian Social Networker earns $73,876
Bolster
                 a company’s
                 Reputation


 Address                             Correct
 unhappy  ...
ROI                Two definitions

   Return on Investment


   Return on Involvement

     non-involvement = Cost Of ...
2.0      It is...
A 5,000
piece
puzzle?
Web2.0       5 components
              blogs
              microblogs
              social networks
              pod...
1   blogs
2   Twitter
?   WTF Twitter?
3   Social networking
4   Podcasting
podcast   listen anywhere
podcast     listen anywhere
 auditory



                            kinesthetic
                       visual
1.   Interviews
2.   Speeches
3.   Presentations
4.   Team/product updates
5.   Novelty!
video




 http://www.youtube.com/watch?v=VSdxqIBfEAw
What’s the
world’s favourite
search engine?
What’s the
second-favourite
search engine?
Which site is the
world’s largest
video site?
“YouTube leads video sites at nearly 144 million
videos. Users upload over 65,000 videos per
day”
Source: http://www.insid...
What you need to be aware of
1.   Have something they can get
     excited about
2.   Go where they are
3.   Always be personal in your
     approach
4...
!@#!            Conclusions
   3T&A
                • Truth, Trust, Transparency &
communication     Accountability
  univ...
of what you think you know
 about life online is wrong
of all statistics in
presentations are made up
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
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Anglicare and Social Media - Sept2010

Presentation at Anglicare National Conference, Adelaide, 15th Sept 2010

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Anglicare and Social Media - Sept2010

  1. 1. advanced communication strategies and tools Anglicare and social media What is it and how do Lee Hopkins we do it effectively? 15th September 2010
  2. 2. of what you think you know about life online is wrong
  3. 3. ! Social media connect keep in touch around the world
  4. 4. ! Where we currently are
  5. 5. 1.China 1.34 billion 2.India 1.19 billion 3.Facebook 0.5 billion 4.USA 0.3 billion
  6. 6. Australian Population Clock 22,459,291
  7. 7.  95 short paragraphs that changed business on the internet for ever  the first website to be turned into a book – cluetrain.com
  8. 8. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
  9. 9. It’s all about the conversation
  10. 10. ¾ of Australian consumers use social technologies ¼ create their own content
  11. 11. Average Australian Social Networker earns $73,876
  12. 12. Bolster a company’s Reputation Address Correct unhappy inaccurate Customers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
  13. 13. ROI Two definitions  Return on Investment  Return on Involvement  non-involvement = Cost Of Inaction (courtesy of Laurel Papworth)
  14. 14. 2.0 It is... A 5,000 piece puzzle?
  15. 15. Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
  16. 16. 1 blogs
  17. 17. 2 Twitter
  18. 18. ? WTF Twitter?
  19. 19. 3 Social networking
  20. 20. 4 Podcasting
  21. 21. podcast listen anywhere
  22. 22. podcast listen anywhere auditory kinesthetic visual
  23. 23. 1. Interviews 2. Speeches 3. Presentations 4. Team/product updates 5. Novelty!
  24. 24. video http://www.youtube.com/watch?v=VSdxqIBfEAw
  25. 25. What’s the world’s favourite search engine?
  26. 26. What’s the second-favourite search engine?
  27. 27. Which site is the world’s largest video site?
  28. 28. “YouTube leads video sites at nearly 144 million videos. Users upload over 65,000 videos per day” Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/ “Facebook receives some 415,000 260,000 video uploads per day” Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/
  29. 29. What you need to be aware of
  30. 30. 1. Have something they can get excited about 2. Go where they are 3. Always be personal in your approach 4. Learn to relinquish control 5. Let others tell your story for you
  31. 31. !@#! Conclusions 3T&A • Truth, Trust, Transparency & communication Accountability universe: • The Internet Black Swan • 9/11 moments in • PC history • Harry Potter
  32. 32. of what you think you know about life online is wrong
  33. 33. of all statistics in presentations are made up

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