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Coos Bay and Social Media

Presentation that Allan Jenkins and Lee Hopkins gave to members of the business community in Coos Bay, Oregon - Thursday 4th June 2009

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Coos Bay and Social Media

  1. 1. Coos Bay Social Media Lee Hopkins & Allan Jenkins 4th June 2009
  2. 2. of what you think you know about social media is wrong
  3. 3. What’s the world’s favourite search engine?
  4. 4. What’s the second-favourite search engine?
  5. 5. Which site is the world’s largest video site?
  6. 6. “YouTube leads video sites at nearly 144 million videos. Users upload over 65,000 videos per day” “Facebook receives some 415,000 260,000 video uploads per day”
  7. 7. 2.0 It is... A blog Google YouTube Facebook
  8. 8. 3Ts + A= Social Media Ethos Truth Trust Transparency Accountability
  9. 9. Facebook
  10. 10. facebook
  11. 11. Facebook
  12. 12. Facebook
  13. 13. Caminito As far as our ROI on social media efforts, of course it’s always hard to determine that. But, what I do know is that since we turned our focus to social media, attracting inbound links, more internet marketing/less print advertising, etc., we have seen an approximate 30 percent boost in sales (year to date) in a time where a lot of restaurants are down 10-20 percent. Not all of that can be attributed to our online presence but I’m sure a good portion of it can. The blog and social media outposts help us reach and interact with our community as well as show our expertise in our space. I have done some research and can’t find anyone in our area (or in general) that’s doing what we’re doing as a restaurant.” Justin Levy
  14. 14. http://www.themartellexperience.com/
  15. 15. http://www.themartellexperience.com/
  16. 16. http://www.georgiamountaininn.com/
  17. 17. http://www.georgiamountaininn.com/
  18. 18. http://www.georgiamountaininn.com/
  19. 19. web2.0 conclusions 3T&A • Truth, Trust, Transparency communication universe: & Accountability Social media is • Consider a Facebook Page how to future- proof your • Add some valuable content business • Promote it!
  20. 20. of what you think you know about social media is wrong
  21. 21. of all statistics in presentations are made up