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Ethics and social media 2011

Lecture to UniSA undergraduates, 24th October 2011

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Ethics and social media 2011

  1. 1. Advanced communication strategies and tools ethics &social mediaLee Hopkins UniSA - 24th October 2011
  2. 2. effics So what’s wrong with this?
  3. 3. a branch of philosophy which seeks to addressquestions about  morality  meta-ethics  normative ethics  applied ethics  moral psychology  descriptive ethics
  4. 4. Applied: a discipline of philosophy thatattempts to apply ethical theory toreal-life situationsDescriptive: a value-free approach whichexamines actual choices made bymoral agents
  5. 5. a hybrid of applied ethics anddescriptive ethicsapplying ethical behaviourto real-life situations
  6. 6.  No hiding Punishment Cynicism
  7. 7. http://www.youtube.com/watch?v=S7gKCFAEldk
  8. 8. “If you don’t want to talk about it withyour family at the dinner table, andyou don’t want to read about it on thefront page of the Boston Globe, it’snot ethical.” Chris Brogan http://www.chrisbrogan.com/the-ethics-imperative-in-social-media/
  9. 9. 2002: ELLEgirlBuddy chatbot that usedteen lingo and chat acronyms, had ahistory and a personality:16 year old girl, 5’6” tall, straight red hair,green eyes and freckles. Lives in SanFrancisco with parents and brother, listensto music, favourite band is No Doubt.Favourite book: Catcher in the Rye.Favourite tv: Buffy the Vampire Slayer. One month after launch of ELLEgirlBuddy: Traffic up 83%; magazine subscriptions up 50%; adverts on ELLEgirlBuddy had 10% click-through
  10. 10. At its core – the Honesty ROI Relationship (say who you are speaking for) Opinion (say what you believe) Identity (never obscure your identity)
  11. 11.  One ‘real life male person’, several avatars (male, female, robot, warrior, etc.) Each of his female avatars is a bot with pre-programmed text responses to text questions, making it appear they are really engaged in a conversation with the questioner Question: is there an ethical dilemma?
  12. 12. It can be very tempting whenyou see an online communitythat matches yourdemographic to wade in andstart selling your wares.Dont. Its just rude. Its likewalking into someones partyin a park and trying to selleveryone stuff. Or using theemergency lane on thefreeway because yourerunning late!
  13. 13. http://www.youtube.com/watch?v=KHwgI4e0VH4
  14. 14. Last Thursday, an anonymous message was posted tothe comments section of an article about the recentcontroversies surrounding Sam Newman on the AFLPlayer Spectator blog…the message was out of contextand irrelevant, promoting an event at Melbourne’sFederation Square and a ticket give-away:“Hi guys, NAB is giving away free tickets to theCollingwood v Carlton game on Saturday afternoon @the MCG. Hop on down to Fed Square tomorrow… thisis all to launch the new NAB SMS Banking! Thank you”
  15. 15.  Honesty: State only what you know to be true – and be clear about opinion or conjecture vs. fact. Transparency: Be straightforward about who you are – and who you’re representing online. http://www.ruderfinn.com/blogs/ethics/2009/07/ethics-and-social-media.html
  16. 16.  Respect: Respect for yourself, your peers, and even your adversaries. Privacy: Treat the intimate details of others as you would your own personal information. http://www.ruderfinn.com/blogs/ethics/2009/07/ethics-and-social-media.html
  17. 17.  Relevance: Ensure that the content you’re posting is relevant to the audience and the venue where it’s being posted. Responsibility: Take ownership of your online activities, the content you’ve created, and any missteps you’ve made along the way. http://www.ruderfinn.com/blogs/ethics/2009/07/ethics-and-social-media.html
  18. 18.  A ‘win’ at work Celebrations at the local Karaoke bar A smartphone with video capability
  19. 19. http://www.youtube.com/watch?v=KHwgI4e0VH4