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Marketing and Social Media - August 2009

How Social Media has changed the business communication landscape. A presentation to MBA students at UniSA, Adelaide, South Australia

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Marketing and Social Media - August 2009

  1. 1. Marketing Social Meedja Lee Hopkins UniSA – 6th August 2009
  2. 2. http://www.youtube.com/watch?v=I6IQ_FOCE6I
  3. 3. of what you think you know about social media is wrong
  4. 4. I just got used to the World Wide Web and now you’re telling me that this thing is ‘evolving’ ?!?!?
  5. 5. Grumpy Old Men
  6. 6. ¾ of Australian consumers use social technologies ¼ create their own content
  7. 7. http://www.youtube.com/watch?v=TLZ9JpvitUQ
  8. 8. 13, 191
  9. 9. ! Social Media Ethos Truth Trust Transparency Accountability
  10. 10. ! Online advertising Australians hate SocNet adverts
  11. 11. Source: http://www.forrester.com/Groundswell/profile_tool.html
  12. 12. Your reputation is what Google says it is Allan Jenkins Communication Analyst
  13. 13. 2.0 Coos Bay
  14. 14. 2.0 Coos Bay
  15. 15. of what you think you know about social media is wrong
  16. 16. of all statistics in presentations are made up
  17. 17. http://www.youtube.com/watch?v=FPqHt4LpyKY
  18. 18. Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Thank you for paying attention
  19. 19. Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Or at least staying awake
  20. 20. Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Or at least not snoring...
  21. 21. Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Loudly

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