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Affiliates
  social media
Lee Hopkins
              Affili@SYD, 13th May 2009
of what you think you know
   about affiliate marketing
             online is wrong
3Ts + A= Social Media Ethos

  Truth
  Trust
  Transparency
  Accountability
!       Social media


connect
keep in touch
around the world
2.0      It is...
A 5,000
piece
puzzle?
Web2.0       5 components
              blogs
              microblogs
              social networks
              pod...
1   blogging for business
1
2
3
4

6
7

9
Your reputation is
what Google says it is
Allan Jenkins
Communication Analyst
blog   wordpress and blogger
blog    How to get started
         wordpress.com
          blogger.com


           sign up

       pick a template

    ...
2   Twitter
digsby   Twitter
micro        Twitter
           Digsby
           TweetDeck
           Seesmic
micro      Twitter
   TweetLater

   SocialToo
rules      Twitter
     Genuine
     Conversation
     Follower/Following
     Twitter spam
twitter How to get started
          twitter.com


              sign up



          pick a template



              wri...
   Twitter
3   Social networking
3   Social networking
facebook
socnet How to get started
        Facebook MySpace
        LinkedIn Second Life


             sign up

             brand...
http://www.youtube.com/watch?v=lLYD_-A_X5E
4   Podcasting
podcast   listen anywhere
podcast   here’s one...
podcast   here’s another...
podcast   audacity
podcast   resources...
podcast   How to get started
          bullet-point script

             headset mic

            free audio sfx

        ...
video


http://www.youtube.com/watch?v=VSdxqIBfEAw
What’s the
world’s favourite
search engine?
What’s the
second-favourite
search engine?
Which site is the
world’s largest
video site?
2.0       It is...
A blog
Google
YouTube
Facebook
Natalie Tran   community channel
Natalie Tran   community channel
Natalie Tran   community channel
dove             targeting your audience



          The dove ‘Evolution’ ad




       http://www.youtube.com/watch?v=iY...
dove         targeting your audience



       The dove ‘Onslaught’ ad




       http://www.youtube.com/watch?v=Ei6JvK0W6...
you   targeting your audience
video   How to get started
        digital camera

           record

             edit

           upload

          prom...
video            conclusions
   3T&A
                 • Truth, Trust, Transparency
communication
  universe:        & Acco...
of what you think you know
   about affiliate marketing
             online is wrong
of all statistics in
presentations are made up
“ !?! ”      For further help...
          Lee Hopkins
               LeeHopkins.net
      BetterCommunicationResults.com....
Social Media And Affiliate Marketing
Social Media And Affiliate Marketing
Social Media And Affiliate Marketing
Social Media And Affiliate Marketing
Social Media And Affiliate Marketing
Social Media And Affiliate Marketing
Social Media And Affiliate Marketing
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Social Media And Affiliate Marketing

My main presentation about Social Media from the superb Affili@SYD conference in Sydney, 2009

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Social Media And Affiliate Marketing

  1. 1. Affiliates social media Lee Hopkins Affili@SYD, 13th May 2009
  2. 2. of what you think you know about affiliate marketing online is wrong
  3. 3. 3Ts + A= Social Media Ethos Truth Trust Transparency Accountability
  4. 4. ! Social media connect keep in touch around the world
  5. 5. 2.0 It is... A 5,000 piece puzzle?
  6. 6. Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
  7. 7. 1 blogging for business
  8. 8. 1 2 3 4 6 7 9
  9. 9. Your reputation is what Google says it is Allan Jenkins Communication Analyst
  10. 10. blog wordpress and blogger
  11. 11. blog How to get started wordpress.com blogger.com sign up pick a template write something
  12. 12. 2 Twitter
  13. 13. digsby Twitter
  14. 14. micro Twitter  Digsby  TweetDeck  Seesmic
  15. 15. micro Twitter  TweetLater  SocialToo
  16. 16. rules Twitter  Genuine  Conversation  Follower/Following  Twitter spam
  17. 17. twitter How to get started twitter.com sign up pick a template write something
  18. 18.  Twitter
  19. 19. 3 Social networking
  20. 20. 3 Social networking
  21. 21. facebook
  22. 22. socnet How to get started Facebook MySpace LinkedIn Second Life sign up brand it contribute
  23. 23. http://www.youtube.com/watch?v=lLYD_-A_X5E
  24. 24. 4 Podcasting
  25. 25. podcast listen anywhere
  26. 26. podcast here’s one...
  27. 27. podcast here’s another...
  28. 28. podcast audacity
  29. 29. podcast resources...
  30. 30. podcast How to get started bullet-point script headset mic free audio sfx audacity libsyn.com promote
  31. 31. video http://www.youtube.com/watch?v=VSdxqIBfEAw
  32. 32. What’s the world’s favourite search engine?
  33. 33. What’s the second-favourite search engine?
  34. 34. Which site is the world’s largest video site?
  35. 35. 2.0 It is... A blog Google YouTube Facebook
  36. 36. Natalie Tran community channel
  37. 37. Natalie Tran community channel
  38. 38. Natalie Tran community channel
  39. 39. dove targeting your audience The dove ‘Evolution’ ad http://www.youtube.com/watch?v=iYhCn0jf46U
  40. 40. dove targeting your audience The dove ‘Onslaught’ ad http://www.youtube.com/watch?v=Ei6JvK0W60I
  41. 41. you targeting your audience
  42. 42. video How to get started digital camera record edit upload promote
  43. 43. video conclusions 3T&A • Truth, Trust, Transparency communication universe: & Accountability • Innovate or die Innovation is driving change • Increase productivity • Oxygen from outside
  44. 44. of what you think you know about affiliate marketing online is wrong
  45. 45. of all statistics in presentations are made up
  46. 46. “ !?! ” For further help... Lee Hopkins LeeHopkins.net BetterCommunicationResults.com.au Lee@LeeHopkins.com 0410 642 052 Twitter: leehopkins Facebook: leehopkins Skype: leehopkins-adelaide Slideshare: leehopkins better communication  better result

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