ELASTICITY OF DEMAND OF CELL PHONE

ELASTICITY OF DEMAND OF CELL PHONE
ELASTICITY OF DEMAND CELL PHONE
PRICE ELASTICITY OF DEMAND • Definition • Sales increase with drop in prices and decrease with rise in prices • Non-essential Products show elasticity of demand whereas most necessities show inelasticity of demand • Example
CROSS ELASTICITY OF DEMAND • Definition • As demand changes, price changes • Positive when products are mutual substitutes and negative vice versa • Example
INCOME ELASTICITY OF DEMAND • Definition • Change in quantity demanded and real income • Example
PROMOTIONAL ELASTICITY OF DEMAND • Definition • Why it is important for advertisers? • Example
CURRENT SCENARIO OF CELLPHONES IN INDIA • One Of The Fastest Growing Smartphone Markets In Asia in 1st Quarter of 2014 • Vast majority of the country's user base migrated to smartphones • Outshone other emerging markets like China which registered a year-on-year growth of 31% • India’s cell phone market is expected to grow even further because of a variety of low cost availability of smartphones
Top Smartphone Vendor Share in India Q1 2014 33% 14% 10% 6% 4% 33% Smartphone Vendor Share in India Q1 2014 Samsung Micromax Apple Karbonn Nokia Others
SURVEY ANALYSIS
Q. How many phones do you have? 85% 15% One Phone Dual Sim More Than One
Q. What brand’s cellphone you use? 10% 35% 25% 20% 10% Nokia Samsung Apple Micromax Sony Ericsson
Q. How often do you change your mobile? Monthly Quarterly Half Yearly Yearly Once in 2 years and above 0% 1% 5% 30% 64%
Q. How much would you pay for a new mobile phone? 35% 25% 20% 20% 10 - 20K 20 - 30K 30 - 40K 40K +
Q. Is the design of a mobile phone important for you? 60% 40% Yes Ofcourse Not at all
Q. You often use your phone to : 20% 10% 68% 2% Call SMS Mobile Internet MMS
Q. In purchasing phones does your choice depend on : 5% 5% 30% 60% Brand Popularity Technological Features A Bit Of Both Cost
Q. Would you pay more money to buy a new phone of the same brand you own currently? 45% 55% Yes No
Q. In determining which phones you want to buy what are the most important features? 60% 10% 10% 20% Battery Life Camera Music Usability
Q. Would You Buy A Phone Costing Between 15-25K, with all latest features? 30% 20% 50% Yes No Depends
SURVEY CONCLUSION
DURABILITY PRICING LOOK & FEEL BATTERY INTERNET
THANKYOU !
GROUP MEMBERS Swapneel Nalawade MMM 08 Hrushikesh MurkuteMMM 07 Vikas Thawani MMM 17 Kushal Mishra MFM 11 Selvam Ramkrishnan MFM 25

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