PresentationThomasPleilandDanielKoempel

Thomas Pleil / Daniel Kömpel Approaches of Companies in Germany to the Social Web Four Case Studies © h_da – Prof. Dr. Thomas Pleil, Daniel Kömpel Euroblog 2007, March 15th, 2007 Euroblog 2007

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Software and Online-PR ,[object Object],[object Object],[object Object],[object Object],[object Object]

The aim ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Output ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cooperation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research questions ,[object Object],[object Object],[object Object],[object Object]

Sampling the cases ,[object Object],[object Object],[object Object],[object Object]

Sample ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: BASF InBlog „ If you‘re reacting to change, you‘re too late. You must anticipate change and help to make it happen.“ (Jürgen Hambrecht, CEO BASF, in: NYSE Magazine, 1.2.04)

The Cases: BASF InBlog ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: BASF InBlog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: BASF InBlog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: BASF InBlog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: BASF InBlog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: IKEA Podcast „ At IKEA a soap dispenser can easily become a Ketchup-Bottle. What will you become?” (IKEA-recruiting-platform www.deinemoeglichkeiten.de )

The Cases: IKEA Podcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: IKEA Podcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: Siemens (strategy) “ 337 blogs in just 100 days”

The Cases: Siemens (strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: Siemens (“Blog 100”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: Siemens (“Blog 100”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: BMW (strategy) “ Branded information”

The Cases: BMW (strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: BMW (strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: BMW Group, Marketing Innovations

The Cases: BMW (strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cases: BMW (strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interpretation & Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you for your ATTENTION! Questions?

Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PresentationThomasPleilandDanielKoempel

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PresentationThomasPleilandDanielKoempel