Most Employees Consider Their Private And Work Lives To Be Totally Separate, But Social Media and Social Networking Has Silently And Effectively Bridged That Gap And Blurred That Distinction. No matter how “separate” a person’s social accounts may seem to be, there will ultimately be someone, somewhere that will link-up that person to your organisation or firm. Social Media Policy Template http://wp.me/p4RKCt-5P

1. Reasons Why You
Need A Social
Media Policy At
Your Firm
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2. 2
Social Media Policy
Good Governance
Reasons Why You Need A
Social Media Policy
At Your Firm

3. 3
Social Media Policy
Good Governance
Most employees consider their private
and work lives separate, but social
media has effectively bridged that gap
and blurred that distinction.

4. 4
Social Media Policy
Good Governance
No matter how “separate” a person’s
social accounts may seem to be, there
will ultimately be someone, somewhere
that will link-up that person to your
organisation or firm.

5. 5
Social Media Policy
Good Governance
Increasingly important today is the
need to make everyone needs to
understand that this could mean
anything they post on social media or
elsewhere online may reflect on them
and the company.

6. 6
Social Media Policy
Good Governance
Protect your firm’s reputation:
A well-constructed and thought out Social Media
Policy (SMP) spells out what is and is not
appropriate for employees to post about their
company on social networks like Facebook,
Google+, Bebo, Twitter and others. Generally,
the SMP will state that employees shouldn't write
anything they wouldn’t want flashed across the
public domain and across the media

7. 7
Social Media Policy
Good Governance
Raise awareness of your firm and what it
does:
The best SMP has more "dos" than "don’ts. "
They will contain clear guidelines to help
employees understand ways they can use social
media to help achieve increased productivity,
better business relationships and their business
goals. They also help employees reflect the
firm’s values in their online behaviour and explain
the best kind of material to share on social
networks.

8. 8
Social Media Policy
Good Governance
Outline the firm’s view of confidential or
private information:
Employees understand and appreciate having
clear guidelines about what the firm considers
public information about its business and its
employees. This should also describe the
consequences for sharing company secrets on
social media.

9. 9
Social Media Policy
Good Governance
Spell out who in the firm is the official voice:
Employees need to know who they should refer
online questions about your firm to, so they don’t
answer themselves. This then designates a
company spokesperson and the circumstances
under which he or she must be the person
answering questions received from social media,
e.g., by journalists or consumer groups.

10. 10
Social Media Policy
Good Governance
Discuss proper ways to engage with others:
It may seem like stating the obvious but
netiquette is not always clear and it pays reminds
employees that they should be polite and
agreeable. If they must disagree with someone
they should agree to disagree with others on
social media because online rows and
arguments, the same as inappropriate
suggestions, can quickly blow up and go viral.

11. 11
Social Media Policy
Good Governance
Education and training:
Show employees what good social media can do
for the firm, and the consequences of the bad.
Use real-life examples (the internet is full of
them) to show them what could happen when
people don’t follow the rules or don’t use
common sense.
This is the ounce of prevention that can save
tons of regret and remedial PR.

12. 12
Social Media Policy
Good Governance
Remove any confusion about legal issues:
Clearly spell out in the SMP what use in the
workplace is acceptable and which is not.
Explain the consequences of deviating from the
rules and if that includes the “up to and including
termination” language say it here. This is no time
for equivocation.

13. 13
Social Media Policy
Good Governance
Lee Werrell Chartered FCSI FISMM
Owner of Compliance Consultant
Contact us on 020 7097 1434
info@complianceconsultant.org
https://www.linkedin.com/company/compliance-consultant-uk
facebook.com/ComplianceConsultant
@complianceconst @s166reports

14. 14
Social Media Policy
Good Governance
Get Your Copy of Our
Template Social Media Policy
HERE
Website:
http://fcaapplicationgovernance.com