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CONTEXTUAL
COMMUNICATIONS
BRISTOL JS - SEPTEMBER 2016
PHIL LEGGETTER
DEVELOPER ADVOCATE
LEGGETTER@NEXMO.COM
@LEGGETTER
WHAT WE’LL COVER
▸ What is Contextual Communication?
▸ Why it matters?
▸ How can it be achieved?
WHAT
Context (n): the situation in which
something happens : the group of
conditions that exist where and when
something happens
Contextual communication (n): the bidirectional
transfer of information between two parties
where both parties are aware o...
WHAT IS IT?
AMAZON MAYDAY
AMAZON MAYDAY
▸ Knows who you are
▸ Knows what you're doing on your Kindle
▸ Can annotate your screen
▸ Can Control your K...
INTERCOM
INTERCOM
▸ Knows who you are
▸ Has a lot of data about your product usage
▸ Provides "Omni Channel" Communication
▸ In-App...
WHY
EXISTING EXPERIENCES SUCK
MULTIPLE CHANNELS (OMNI CHANNEL)
WHY CONTEXTUAL COMMUNICATIONS
▸ Save time
▸ Maintain relevance
▸ Enhance UX
▸ Allow users to communicate in the way that s...
“By 2017, 70% of customer communications
will be digital, contextualized and consumed
on demand via multiple channels, inc...
HOW
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
GETTING ADDITIONAL CONTEXT
HOW
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
IDENTITY
Auth0
N...
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
APP DATA
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
CALENDAR
Google ...
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver & Freepik from www.flaticon.com is licensed by CC 3.0 BY
CONTA...
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
LOCATION
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
NETWORK
Being wo...
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY MICROPHONE
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY CAMERA
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
ORIENTATION
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
BATTERY
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
SMS
ACCESSING CONTEXT IN APPLICATIONS
Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
PHONE
WHAT ABOUT MULTI
CHANNEL / OMNI
CHANNEL?
CONTEXT DOESN’T MOVE ACROSS CHANNELS
A CONTEXT AWARE API
REDACTED!
YOU SHOULD’VE COME TO BRISTOL JS
GET EARLY ACCESS
JOIN THE NEXMO COMMUNITY SLACK
http://bit.ly/nexmo-slack
PHIL LEGGETTER
DEVELOPER ADVOCATE
LEGGETTER@NEXMO.COM
@LEGGETTER
Contextual Communications: What, Why and How? Bristol JS
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Contextual Communications: What, Why and How? Bristol JS

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You've probably heard the term "Contextual Communications" over the past year. But what does it mean? Why does it matter? And how would you use contextual communications within an application that you are building?

In this talk I will share the What, Why and How of contextual communications. Think SMS, in-app messaging, voice and mix in things like location, time, history and all the data around this.

And how do we do all of this with JavaScript?

Publié dans : Logiciels
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Contextual Communications: What, Why and How? Bristol JS

  1. 1. CONTEXTUAL COMMUNICATIONS BRISTOL JS - SEPTEMBER 2016
  2. 2. PHIL LEGGETTER DEVELOPER ADVOCATE LEGGETTER@NEXMO.COM @LEGGETTER
  3. 3. WHAT WE’LL COVER ▸ What is Contextual Communication? ▸ Why it matters? ▸ How can it be achieved?
  4. 4. WHAT
  5. 5. Context (n): the situation in which something happens : the group of conditions that exist where and when something happens
  6. 6. Contextual communication (n): the bidirectional transfer of information between two parties where both parties are aware of the relational, environmental and cultural context of the exchange
  7. 7. WHAT IS IT?
  8. 8. AMAZON MAYDAY
  9. 9. AMAZON MAYDAY ▸ Knows who you are ▸ Knows what you're doing on your Kindle ▸ Can annotate your screen ▸ Can Control your Kindle (?)
  10. 10. INTERCOM
  11. 11. INTERCOM ▸ Knows who you are ▸ Has a lot of data about your product usage ▸ Provides "Omni Channel" Communication ▸ In-App Messaging ▸ Push Notifications ▸ Email
  12. 12. WHY
  13. 13. EXISTING EXPERIENCES SUCK
  14. 14. MULTIPLE CHANNELS (OMNI CHANNEL)
  15. 15. WHY CONTEXTUAL COMMUNICATIONS ▸ Save time ▸ Maintain relevance ▸ Enhance UX ▸ Allow users to communicate in the way that suits them ▸ Take context with you (?)
  16. 16. “By 2017, 70% of customer communications will be digital, contextualized and consumed on demand via multiple channels, including the web, mobile devices and social media.” Gartner (2014)
  17. 17. HOW
  18. 18. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
  19. 19. GETTING ADDITIONAL CONTEXT
  20. 20. HOW
  21. 21. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY
  22. 22. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY IDENTITY Auth0 Nexmo Verify
  23. 23. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY APP DATA
  24. 24. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY CALENDAR Google Calendar API
  25. 25. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver & Freepik from www.flaticon.com is licensed by CC 3.0 BY CONTACTS Google Contacts API Social Graph
  26. 26. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY LOCATION
  27. 27. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY NETWORK Being worked on: https://developer.mozilla.org/en-US/docs/Web/API/NetworkInformation What we have right now:
  28. 28. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY MICROPHONE
  29. 29. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY CAMERA
  30. 30. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY ORIENTATION
  31. 31. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY BATTERY
  32. 32. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY SMS
  33. 33. ACCESSING CONTEXT IN APPLICATIONS Icons made by madebyoliver via www.flaticon.com is licensed by CC 3.0 BY PHONE
  34. 34. WHAT ABOUT MULTI CHANNEL / OMNI CHANNEL?
  35. 35. CONTEXT DOESN’T MOVE ACROSS CHANNELS
  36. 36. A CONTEXT AWARE API REDACTED! YOU SHOULD’VE COME TO BRISTOL JS
  37. 37. GET EARLY ACCESS JOIN THE NEXMO COMMUNITY SLACK http://bit.ly/nexmo-slack
  38. 38. PHIL LEGGETTER DEVELOPER ADVOCATE LEGGETTER@NEXMO.COM @LEGGETTER

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